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Kick your business to the next level with multi-channel eCommerce & data-driven approachJan Lastuvka - CEO MonkeyData
About me:• CEO & Co-founder of MonkeyData • 7 years in eCommerce - digital agency,
online stores, MonkeyData
MonkeyData • global leader in eCommerce analytics• 3500+ customers around the world• offices: Berlin, Prague, Ostrava
"Today's digital consumer is everywhere - having your products in as many places as
possible is a key strategy "
Multi-channel eCommerce
How to choose the right sales channels
Customer
Purchase circumstances
Product
Agency
Budget
New customers
Google for products
55% of all product searches start on
Confidence
Validation
Online store vs. Marketplace
Marketing differences
1. Newsletters2. Remarketing3. UX4. Copywriting
1.SEO - parameters2.PPC – Amazon adds3.Lifetime – reviews
No use for: Use differently:
For who?• Goods in stock• Margin• Price/
originality
Mistakes:• Foundation• Customer
Care• Holidays
Rules:• Pressure on price• Brand suppression• Amazon’s unlimited
authority• Worldwide
1. OUTRAGEOUS SHIPPING. 2. LESS THAN 4.8 STAR FEEDBACK RATING3. IGNORING EBAY LISTING FEE STRUCTURE. ! 4. BAD OR EVEN NO (EEK!) PICTURES. 5. NOT ANSWERING QUESTIONS. 6. MISSPELLED TITLES/KEYWORDS. 7. INCONVENIENT PAYMENT METHODS. 8. INSUFFICIENT DESCRIPTIONS. 9. PRICING. 10. "ALL SALES FINAL" AND "NO RETURNS" POLICIES.
1.PRICE2.TITLE3.ITEM SPECIFICS4.PHOTOS5.GLOBAL SHIPPING PROGRAM6.TOP RATED SELLER
Tips: Mistakes:
"If you have a business where you manufacture your own product, then Amazon is the best choice,"
„If you are a reseller of existing brands, eBay might be easier for you -- especially when first starting out."
"On Etsy, you're buying from a person, not a nameless, faceless brand, and the products have meaningful stories"
Rise of Social commerce
Rise of SOCIAL commerce
In 2015, social commerce sales represented 5% of online retail revenue = $14 billion
85% of orders from social media sites comes from Facebook
93% of Pinterest users use the platform to research purchases
Facebook Store
Facebook marketplace
Facebook messenger shopping bot
Conversational commerce
DATA
Compare data from all your sales channels
Watch the most important metrics and KPI’s
1.Revenue, orders – real time2.The best selling products3.Expedition time4.Prices across the channels5.CPA, CPC, CLTV6.Countries – marketing channels
How to use data for growing your business
1. Compare data from all sales channels2. Measure dependencies and
correlations3. Watch the most important KPI’s4. Don‘t fear numbers & make
conclusions
Tweet: #lovemonkeydata = 20% discount