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Excellence Awards in Social Media * Social Networking * Microblogging. Our Social Media arsenal. Background. Late starter! Didn't want to contend with nonsense and negative comments. THEN! - PowerPoint PPT Presentation
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Excellence Awards in Social
Media
* Social Networking
* Microblogging
Our Social Media arsenal
Background
OLate starter! O Didn't want to contend with nonsense and
negative comments.
THEN!
O Decided that Facebook would enable us to engage with our primary audience (prospective students) on a platform where they want to engage, making communication more effective.
What we communicate
O Advertising audience-related events on and off campus
O Answering questions of prospective and current students
O Outstanding achievements at the university
O Photographs of events and activities on campus
What we communicateO Feature different aspects of
the university in our cover photo
O Polls to obtain instant feedback from our stakeholders
O Using the channel to keep our stakeholders informed during crisis
O Links to videos and other interesting content on other sites and our other channels
The project team
ME !
Our objectivesO To communicate with our stakeholders O To be interactive – two-way conversationO Positive engagement from our audienceO To be relevant & immediateOGrow our brand
How we achieve themO Content is king –
change regularly O Pay particular attention
to visual elements O Answer questions
timeously O Acknowledge the sense
of community of our students
How we achieve themO Balance five types of content:
O Promotional O Brand (educational)O Topical (relevant)O Value-addO Community driven
O Consistently monitor the content posted by others (sometimes creates an opportunity to turn bad into good!)
O As a dynamic African university, our aim is to show that things are going on and that we are a diverse, HAPPENING institution!
MeasurementO Number of likes and the rate of growth along with
positive interactions.O Number of queries being answered by existing
students (acting as ambassadors)O Number and quality of “posts by others” on our
page O Number of fans from outside our borders liking”
our page – proving that our brand is “out there”O KLOUT - measures the size of a user's social
media network and how other users interact with that content – displayed in a number from 1-100.
ChallengesOStaff resources!OThe “right” person –
institutional knowledgeOTimeOUnsavoury posts /comments
by others
The tweetersDebbie Derry
(& me)
BackgroundOnce upon a time Twitter was something “out there”
– a strange phenomenon of which our small team of
Baby Boomers had only a passing interest.
O Built it into our present communication commitments. O Debbie & Twitter 101 - embarked on a campaign to
seriously grow our numbers and build allegiance to the NMMU brand.
O Our motivation - to specifically reach our students . O Today, it’s an integral part of our communication strategy
What we communicateO Tweeting positively on a daily basis, even at
weekendsO Tweeting important sports resultsO Tweeting student achievementsO Initiating DKY? (Did you know?) and Q4D (Quote
for the Day) campaignsO Interacting with students with complaints/queries
timeously
What we communicateO Encouraging others to follow NMMU brand ambassadors (like Paralympian Kevin
Paul)
O Tweeting during times of crisisO Linking to our other channelsO Retweeting good content of others who we follow
O Sending our Twitter details to specific media peopleO Tweeting decent content
Our objectivesO A successful open line of communication with our students and
prospective students – so that we can grow the NMMU brand.
O To encourage brand ambassadors for the university by them sharing our successes with their own followers.
O Add value to our followers by giving them information that is useful and/or fun. We want them to smile and feel proud and “sing our praises”.
O To grow our followers and retweets
How we achieve themO Content is king – change regularly O Answer questions timeously O Balance five types of content:
O Promotional contentO Brand content (educational)O Topical content (relevant)O Value-add contentO Community driven content
O Consistently monitor content tweeted by others
MeasurementO Growth in followers
O Increase in the number of retweets
O The number and quality of the interaction between our followers
O The increase in queries
O The increase in the number of followers of our ambassadors e.g. NMMU Law student Kevin Paul
O Journalists who follow us
O KLOUT!
ChallengesOStaff resources!OThe “right” person – institutional knowledge
OTimeOUnsavoury posts /comments by others
Parting shot
you can do it properly!
If you’re not doing it – you should be but only if ….
