Twitter for Beginners

What is Social Media?

: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)

What is Social Media?

OR

Traditional media (television, newspapers, magazines, direct mail)

Market Consumer (YOU)

Social Media

Market Consumer (YOU)

Then

Now

Why Social Media?

1. Free2. Easy3. Fast results4. Personal without getting personal

What is Twitter?

• Social networking/microblogging

• 140 characters or less

• 200 million users worldwide

• 1.6 billion daily searches

Who’s on Twitter?

Spectrum of Twitter users

No personal twitter account, but checks twitter accounts of celebrities, news agencies, and friends.

Uses twitter, facebook, and email to engage with real-life friends and favorite brands.

No human contact.

Why we Tweet

1. Monitor keywords2. Respond to questions and concerns3. Live tweet events/create buzz4. Behind the scenes glimpse5. Connect with reporters/ Bloggers6. Quickly gain insight7. Emergency notifications8. Share our story

Let’s Tweet!

Your Profile• Your “Handle” • Your bio @

Follow and befollowed

• Search• Retweet RT

Follower = Friend

Facebook vs. Twitter

Candy Crush Saga

Repost if…

Ads

Verified Accounts:Safety First!

Use Hashtags

• TweetChat• Trends• Be ironic• Be serious #

Choose a platform

• TweetDeck• HootSuite• Ubersocial• Twitterific

Benefits of SM platforms

• Expanded editing capabilities• Filter your twitter feed• Built-in URL shorteners

Do’s & TI’s• DO use Twitter to connect with other professionals• DO promote content that is of interest to you, may be valuable to

others• DO use good judgment• DO be genuine – SM is about building relationships

• DO NOT use profanity• DO NOT be overly negative about colleagues, your employer, or

issues that may influence students• DO NOT RT everything that crosses your feed• DO NOT be shy, either

Questions?