Event Branding Guidelines Graphics & Signage · The Centre has a variety of internal signage opportunities which can be used for both directional and promotional purposes. Signs,

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Event Branding Guidelines

Graphics & Signage

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A. Venue Title

Whenever promoting an event at the Venue, one of the following titles must be used:

Qatar National Convention Centre

QNCC

B. Advertising / Promotional Material

Printed advertising, promotion or publicity for an event must include the Venue’s correct name, as specified in the point

above. The Venue requires one (1) copy of all relevant printed promotional material.

The Venue’s predetermined location shots, floor plans and maps are available to assist you in promoting your event. Organ-

isers can view and download these on the Venue’s website at http://www.qncc.qa or request at [email protected]

C. Venue’s Website – Event Calendar Section

The Venue’s website provides the organiser with the opportunity to promote the event along with important event infor-

mation. A link to the event website can also be added to the QNCC website. Please advise your QNCC sales representative if

you wish to use this service.

D. Sponsorship

Branding requirements for sponsors should be booked and paid for by the Event Organizer. Any additional branding and

activity by the sponsors should be communicated to the Event Planner in advance with the details.

The designated Café areas are not available for sponsorship by any exhibitors. They are designated neutral areas where

exhibitors and visitors may obtain refreshments and conduct business discussions unimpeded.

Before We BeginBefore We BeginBefore We Begin

http://www.qatarconvention.com/

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All branding spaces attached to the contracted venue must be confirmed by client at least 4 weeks prior to the move In.

Common branding spaces are available only during the event live days and offered on first come first serve basis.

For digital signage, client must send the art work in the right format (refer page number 38) at least 10 working days before the event. Additional charges will be applied for the conversion of file, if the image is not sent in the correct for-mat.

For any event directional signage placement in the public areas, Client should submit the signage plan at least 10 work-ing days before the event.

QNCC has the right to remove any signage/branding which may obstruct the view of any other events and QNCC brand-ing, or block the venue aesthetic look or offensive to culture.

Client to bear the cost of any additional man power hours or equipment for branding that has been befallen due to the delay in installation, wrong printing, clearing or restoration of signage/branding.

QNCC is not responsible for damage of any event branding materials.

Any branding, other than the spaces listed in the branding guideline is subject to QNCC approval and at an additional cost. Any additional structure build or placed near the QNCC branding spaces will be charged at the same rate of the branding spaces.

Branding installation to be scheduled in consultation with the event planner and based on the availability of the re-sources.

QNCC is solely responsible for all rigging of any branding components and other suspended structures.

Installation equipment like banner poles, spigots etc.. Should be provided by branding installation company.

All materials and equipment furnished by the QNCC shall remain within the property and shall be removed only by the QNCC at the close of the event.

Rates, equipment and/or services subject to change without notice.

The use of any type of tape / adhesive for attaching signs, banners or decorations to the building walls or decorative surfaces is NOT PERMITTED. Any cleaning or restoration costs will be charged to the client.

All equipment, signs, products etc... must be designed to suspend safely. In some cases, signs may require a structural engineer’s seal of approval.

We highly encourage clients to opt for premium fabric as banner materials as it is crease resistant.

QNCC may manage any approved third party supplier for installation of signage.

The banners, signage and branding will be rigged from 6pm to 9pm a day before the event and it is subjected to crowd movement at the branding locations.

All signage is to be removed promptly at the end of each event and / or in move out period providing there is a clear

area within the assigned space to do so safely. Removal / Installation should occur within the tenancy.

It is the responsibility of the client to retrieve their signage after being removed. Items not collected at the allotted time,

will be disposed off at client’s expense.

There is no facility to manufacture banners / backdrop on-site. They should be prepared off-site and arrive ready to be

installed.

The dimensions of the branding opportunities are an indicative guide and may vary. The event organizer is to ensure the

actual measurements are taken before the production of materials.

All rigging materials for hanging banners to be supplied by the event organizer

Branding ProcedureBranding ProcedureBranding Procedure

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Table of ContentsTable of ContentsTable of Contents

1. External Signage

Outdoor Southern Building

A. Ground Level - Lamp Posts .............................................................................................................. 7

B. Ground Level - Bollards .................................................................................................................... 8

C. Ground Level - Pillars ........................................................................................................................ 9

D. Level 1 - Bollards ..............................................................................................................................10

E. Level 1 - Flag Poles ........................................................................................................................... 11

Outdoor Northern Building

F. Ground Level - Exhibition Hall LED Screens .....................................................................................12

2. Internal Signage

Southern Building

G. Car Park Link LCD Screens ...............................................................................................................14

H. Ground Level - East and West Cloak Room Counters ..................................................................15

I. Ground Level - Cloak Room LCD Screens .......................................................................................16

J. Ground Level - Banners ................................................................................................................... 17

K. Ground Level - Box Office Counters ................................................................................................18

L. Ground Level - Box Office LCD Screens ...........................................................................................19

M. Ground Level, Level 1,2 & 3 - Room LCD Screens .......................................................................... 20

N. Level 1 - Registration Counters .......................................................................................................21

O. Level 1 - Registration LCD Screens .................................................................................................. 22

P. Level 1 - Hanging Banners (Central Foyer) ..................................................................................... 23

Q. Level 2 - Hanging Banners (Eastern Foyer) .................................................................................... 24

R. Level 2 - Hanging Banners (Western Foyer) .................................................................................. 25

S. Level 2 - Central Passage Banner .................................................................................................. 26

T. Level 2 - Glass Banner (Eastern Foyer) ........................................................................................... 27

U. Level 2 - Glass Banner (Western Foyer) ......................................................................................... 28

V. Level 2 - Pillars ................................................................................................................................ 29

W. Level 3 - Pillars ................................................................................................................................ 30

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Table of ContentsTable of ContentsTable of Contents

3. Northern Building

AA. Ground Level - Exhibition Hall LCD Screens ....................................................................................31

BB. Ground Level - Exhibition Hall Registration Counters .................................................................... 32

CC. Ground Level - Exhibition Hall Registration LCD Screens .............................................................. 33

DD. Ground Level - Exhibition Hall Video Walls .................................................................................... 34

EE. Ground Level - Hanging Banners (Hall 3-9) .................................................................................. 35

FF. Level 1 - Hanging Banners (Reflection Pool ) .................................................................................. 36

GG. Level 1 - 108’’ LCD Screens ............................................................................................................. 37

4. Digital signage

Digital signage specifications ..................................................................................................... 38

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All the available outdoor event signage & promotional opportunities are referred as external signage.

There are various signage opportunities available outside the precinct, e.g. creative custom made branding options,

banners and flagpoles, etc.

Branding spaces on the main roads are not managed by QNCC.

1. External Signage1. External Signage1. External Signage

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1.7m

A) Lamp Posts A) Lamp Posts A) Lamp Posts Southern Building Southern Building Southern Building --- Ground LevelGround LevelGround Level

Description

Lamp posts are perfect tool for outside branding, located

at the GL drop off area.

Branding opportunit ies

Flags / Vertical banner

Note

These are to be 0.8m width by 1.7m height with a 50mm

pocket top and bottom. On the side of the banner near-

est the lamp post there is to be a 25mm eyeleted hole

just above the bottom pocket and just below the top

pocket

Location In front of Convention Centre, GL drop off

Level Ground Level

Height 1.7m

Width 0.8m

Material Printed / Fabric / Canvas / PVC / Custom built

Quantity 58 sites (double sided)

Direction Top to bottom

Price Please email [email protected] for enquiries

0.8m

08

0.45m

0.9m

B) Bollards B) Bollards B) Bollards Southern Building Southern Building Southern Building --- Ground LevelGround LevelGround Level

Description :

Concrete bollards are ideal opportunities to create

branding awareness immediately upon the guest arrival.


Freestanding

Custom made

Wrap around

Notes

Do not stick or attach to the pillar

Location Main Entrance, GL Drop-Off

Level Ground Level

Height 0.9m

Diameter 0.45m

Material Custom made

Quantity 30


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1.54m

5m

C) Pillars C) Pillars C) Pillars Southern Building Southern Building Southern Building --- Ground LevelGround LevelGround Level

Description

Rectangular columns have best visibility and large sur-

face for branding.


3D Brand wrapping

Vertical banner

Wrap around

Notes


Location Main Entrance, GL Drop-Off

Level Ground Level

Height 5m

Width 1.54m


Quantity 6


10

1.45m

0.92m

0.45m

0.55m

D) Bollards D) Bollards D) Bollards Southern Building Southern Building Southern Building --- Level 1Level 1Level 1

Description

Concrete bollards in level 1 are perfect for custom event

branding targeting VIPs upon their arrival.

Branding opportunities

Freestanding

Custom made

Wrap around

Notes


Location L1 VIP entrance

Level Level 1

Height 0.55m

Diameter 0.45m

Material Custom made

Quantity 43


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E) Flag Poles (Western & Eastern) E) Flag Poles (Western & Eastern) E) Flag Poles (Western & Eastern) Southern Building Southern Building Southern Building --- Level 1Level 1Level 1

Description :

Flag poles opportunity present high visibility in and

around the venue.


Freestanding / custom branding

Notes

Sequence of flags should be Qatar flag, QNCC flag and

event flags.

Location VIP entrance foyer

Level Level 1

Height 1.22m

Width 1.83m

Material Fabric / Flag material

Quantity Eastern Side: 9

Western Side: 9


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Description

Exhibition LED banner at the entrance of each Exhibition

Hall is a huge platform for large format digital branding


Large format digital branding. Refer to page number

38 for artwork specification.

Note

Stated price is applicable for non-event days only.

During the event days the opportunity is offered on com-

plimentary basis.

Location Exhibition Hall 3-9 Entrance

Level Ground Level

Height 4m

Width 2.5m

Formats JPEG / PNG / EPS

Quantity 7 (01 screen per hall)

Resolution 240 x 420 pixels


F) Exhibition Hall LED ScreensF) Exhibition Hall LED ScreensF) Exhibition Hall LED Screens Northern Building Northern Building Northern Building --- Ground LevelGround LevelGround Level

4 m

2.5 m

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The Centre has a variety of internal signage opportunities which can be used for both directional and promotional

purposes. Signs, banners and similar materials should not be nailed, stapled or attached to the ceilings, walls, windows,

sprinkler systems or other surfaces. Damage to the venue due to branding installation / dismantling will be charged

directly to the client.

Signage must not cover existing QNCC branding, air-conditioning ducts, security cameras, electrical cabinets, fire hose

reels or any other wall fixtures. Signage cannot be positioned where it may impede traffic flow through foyer areas, or

where emergency entrance may be compromised.

2. Internal Signage 2. Internal Signage 2. Internal Signage

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1.23m

0.65m

1.17m

Description :

29 LCD screens are available in the link, connecting the

multi storey car park with the main building, are great

digital branding opportunities.


Digital branding.

Refer to page number 38 for artwork specification.

Notes

Signage will be displayed in a loop along with other

event’s signage for 15 seconds, per loop.

If you prefer the screen to be used exclusively for your

event, you may purchase this at the indicated price .

Location Between Car Park and Convention Centre

Level Basement

Image 1920 X 1080 pixels

Video 1920 X 1080 pixels

Formats Image: JPEG / PNG / EPS

Video: Avi / Mpeg4

Resolution 1920 X 1080 pixels

Quantity 29


G) Car Park Link LCD ScreensG) Car Park Link LCD ScreensG) Car Park Link LCD Screens Southern BuildingSouthern BuildingSouthern Building

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H) East and West Cloak Room Counters H) East and West Cloak Room Counters H) East and West Cloak Room Counters Southern Building Southern Building Southern Building --- Ground LevelGround LevelGround Level

Description

Branding opportunity for registration counters


Non-adhesive PVC sticker

Client to ensure the branding surface is kept clean

without any residue or scratches

Notes

Total no. of counters are 4, with 2 per cloak room (East or

West). Each has different measurements as shown in

the pictures

Location Eastern / Western Foyer

Level Ground Level

Height 0.7m / 0.4m

Width 10.12m / 4.87m

Material PVC Vinyl

Quantity 4 Counters


0.7m

10.12m

0.4m

4.87m

16

0.93m

0.58m 0.89m

0.5m

I) Cloak Room LCD Screens I) Cloak Room LCD Screens I) Cloak Room LCD Screens Southern Building Southern Building Southern Building --- Ground LevelGround LevelGround Level

Description

Cloak Room screens


Digital branding. Refer to page number 38 for art-

work specification.

Location Cloak Rooms (Eastern and Western Foyer)

Level Ground Level




Video: Avi / Mpeg4


Quantity 5 screens on each cloak room

Price Complimentary as per the venue usage

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1.7m

0.75m

J) Banners J) Banners J) Banners Southern Building Southern Building Southern Building --- Ground LevelGround LevelGround Level

Description

Banner hanging on the pillars for great visibility


Banner materials - flex or printed on foam board

Vertical banner

Note

Banners should have sewn pockets at the top and bot-

tom to accept aluminium banner pole (to be supplied by

the client). Aluminium banner pole ensures the banner

hangs without creases.

Location Eastern / Western Foyer

Level Ground Level

Height 1.7m

Width 0.75m

Material PVC coated Canvas

Quantity 12 (Eastern Foyer) / 14 (Western Foyer) 2 sided


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K) Box Office Counters K) Box Office Counters K) Box Office Counters Southern Building Southern Building Southern Building --- Ground LevelGround LevelGround Level

Description

This is an ideal area for event-specific signage at the

Centre’s Box office





Notes

Total no. of counter are three. Two counters are of same

height and one is lower. Measurements are different as

shown in the pictures

Location Box Office

Level Ground Level

Height 0.7m/ 0.56m

Width 4.8m/ 9.2m/ 5m

Material PVC Vinyl

Quantity 3 counters


0.7m 9.2m

4.8m

5m

0.56m

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L) Box Office LCD Screens L) Box Office LCD Screens L) Box Office LCD Screens Southern Building Southern Building Southern Building --- Ground LevelGround LevelGround Level

Description

This is ideal for event-specific signage at the Box office

ticketing counter screens


Digital Branding.


Location Box Office

Level Ground Level




Video: Avi / Mpeg4


Quantity 8


0.5m

0.89m

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0.5m

0.89m

M) Room LCD Screens M) Room LCD Screens M) Room LCD Screens Southern Building Southern Building Southern Building --- Level G, 1 , 2 & 3Level G, 1 , 2 & 3Level G, 1 , 2 & 3

Description

Single LCD display outside every venue


Event specific signage

Primary information

Session name


Note

Available only on event dates as per the venue usage

Location All venue entrance

Level G, Level 1, 2 & 3




Video: Avi / Mpeg4


Quantity Minimum 01 per venue


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0.8m 0.92m

4m

0.93m

0.58m

4m 0.7m

N) Registration Counters N) Registration Counters N) Registration Counters Southern Building Southern Building Southern Building --- Level 1Level 1Level 1

Description

This is ideal for event-specific registration signage.





Note

Total no. of counter are five. Four counters are of same

height and one is lower. Measurements shown above

Location Central Foyer

Level Level 1

Height 0.56m/ 0.7m

Width 4m(per site)

Material PVC Vinyl

Quantity 5 counters


4m

0.56m

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0.8m 0.92m

4m

0.93m

0.58m

0.89m

0.5m

O) Registration LCD Screens O) Registration LCD Screens O) Registration LCD Screens Southern Building Southern Building Southern Building --- Level 1Level 1Level 1

Description

This is ideal for event-specific registration digital signage


Digital Branding.



Level Level 1




Video: Avi / Mpeg4


Quantity 5


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P) Hanging Banner (Central) P) Hanging Banner (Central) P) Hanging Banner (Central) Southern Building Southern Building Southern Building --- Level 1Level 1Level 1

Description

Banner hanging from the ceiling for great visibility


Double sided printed hanging Banners.

Refer to page number 3 for banner hanging proce-

dures.

Notes





Event organizer to ensure that the banners and rigging

materials are on site prior to the agreed installation time.


Level Level 1 & 2

Height 7m

Width 1.75m

Material PVC coated Canvas / Fabric

Quantity Central Foyer : 12


7m

1.75m

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Q) Hanging Banners (Eastern)Q) Hanging Banners (Eastern)Q) Hanging Banners (Eastern) Southern Building Southern Building Southern Building --- Level 2Level 2Level 2

Description

Banner hanging from ceilings for great visibility




dures.

Notes







Location Eastern Foyer

Level Level 2

Height 7m

Width 1.75m


Quantity Eastern Foyer : 9


1.75m

7m

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R) Hanging Banners (Western)R) Hanging Banners (Western)R) Hanging Banners (Western) Southern Building Southern Building Southern Building --- Level 2Level 2Level 2

Description

Banner hanging from ceilings for great visibility




dures.

Notes







Location Western Foyer

Level Level 2

Height 7m

Width 1.75m


Quantity Western Foyer : 8


1.75m

7m

7 m

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S) Central Passage Banner S) Central Passage Banner S) Central Passage Banner Southern Building Southern Building Southern Building --- Level 2Level 2Level 2

Description

Large format landscape banner with great visibility from

the central foyer


Free flowing printed hanging banner or non-

adhesive PVC sticker on the glass



Notes

Secure the banner using Plastic / Metallic clips or Cable

ties and eyelets

Banner installation method to be approved by QNCC

Location Central Passage

Level Level 1

Height 1.03m

Width 29m

Material PVC vinyl

Quantity 1


29m

1.03m

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T) Glass Banners (Eastern)T) Glass Banners (Eastern)T) Glass Banners (Eastern) Southern Building Southern Building Southern Building --- Level 2Level 2Level 2

Description


the foyer






Notes


ties and eyelets. Avoid covering A/c ducts


Location Eastern Foyer

Level Level 2

Height 1.03m

Width 47.5m


Quantity 1


47.5m

1.03 m

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U) Glass Banners (Western)U) Glass Banners (Western)U) Glass Banners (Western) Southern Building Southern Building Southern Building --- Level 2Level 2Level 2

Description


the foyer






Notes


ties and eyelets. Avoid covering A/c ducts


prior to installation.

Location Western Foyer

Level Level 2

Height 1.03m

Width 47.5m


Quantity 1


1.03m

7m

47.5 m

29

3 m

0.65m

V) PillarsV) PillarsV) Pillars Southern Building Southern Building Southern Building --- Level 2Level 2Level 2

Description

Rectangular columns in front of conference hall


3D Brand wrapping

Vertical banner

Wrap around

Note


Location Conference Hall Foyer

Level Level 2

Height 3m

Width 0.65m


Quantity 6


30

7.5m

0.45m

0.40m

7.5m

0.65m

W) PillarsW) PillarsW) Pillars Southern Building Southern Building Southern Building --- Level 3Level 3Level 3

Description

Rectangular columns in front of conference hall - L3


3D Brand wrapping

Vertical banner

Wrap around

Note


Location Conference Hall Foyer

Level Level 3

Height 7.5m

Width 0.65 m


Quantity 10


31

0.66m

1.16m

AA) Exhibition Hall LCD ScreensAA) Exhibition Hall LCD ScreensAA) Exhibition Hall LCD Screens Northern Building Northern Building Northern Building --- Ground LevelGround LevelGround Level

Description

Single LCD display on the foyer of every exhibition halls.

Exhibition Hall 6 has 02 LCD screens.


Digital Branding.


Notes

Complimentary on event days.

Location Exhibition Hall 3 - 9 Entrances

Level Ground Level

JPEG 1080 X 1920 pixels

Video N/A



Quantity 8 (Minimum 01 per hall)


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Description

Branding opportunity for registration counters



Client to ensure the branding surface is kept clean without

any residue or scratches

Location Exhibition Hall 3 - 9 Registration Counters

Level Ground Level

Height 0.58m

Width 13m

Material PVC Vinyl

Quantity Minimum 01 counter per hall


BB) Exhibition Hall BB) Exhibition Hall BB) Exhibition Hall

Registration CountersRegistration CountersRegistration Counters Northern Building Northern Building Northern Building --- Ground LevelGround LevelGround Level

13m

0.58m

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Description

This is ideal for event-specific registration digital signage


Digital Branding. Refer to page number 38 for art-

work specification.

Note s

Complimentary on event days.

Location Exhibition Hall 3 - 9 Registration Counters

Level Ground Level

Image Single Screen: 1920 X 1080 pixels

Entire Screen: 24960 x 1080 pixels

Video Single Screen: 1920 X 1080 pixels

Entire Screen: N/A


Video: Avi / Mpeg4

Resolution Single Screen: 1920 X 1080 pixels

Entire Screen: 24960 x 1080 pixels

Quantity Minimum 12 screens per counter per hall


CC) Exhibition Hall CC) Exhibition Hall CC) Exhibition Hall

Registration LCD ScreensRegistration LCD ScreensRegistration LCD Screens Northern Building Northern Building Northern Building --- Ground LevelGround LevelGround Level

0.89m

0.5m

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Description

Large format digital branding


Digital Branding. Refer to page number 38 for art-

work specification.

Location Exhibition Hall 6 Entrance

Level Ground Level


Video N/A



Quantity 2


4.08m

2.28m

DD) Exhibition Hall Video WallsDD) Exhibition Hall Video WallsDD) Exhibition Hall Video Walls Northern Building Northern Building Northern Building --- Ground LevelGround LevelGround Level

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5 m

EE) Hanging Banners (Hall 3EE) Hanging Banners (Hall 3EE) Hanging Banners (Hall 3---9)9)9) Northern Building Northern Building Northern Building --- Ground LevelGround LevelGround Level

Description

Banner hanging from ceilings for greater visibility


Two sided hanging printed Ads.


dures.

Notes

These are to be 3m width and 5m height with top sewn

pocket to accept a 50mm aluminium banner pole

(supplied by the client).

Suggested Methodology: There is to be an 80mm side

cut-out at 0.5m from the edges of the banner to allow

fixing of the banner pole to the QNCC flown pole. There

is also to be a bottom sewn pocket to accept a lower

50mm aluminium banner pole to ensure the banner


Location Exhibition Hall 3 - 9 Foyer

Level Ground Level

Height 5m/ Custom Size

Width 3m/ Custom Size


Quantity 46


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FF) Hanging Banners FF) Hanging Banners FF) Hanging Banners

(Reflection Pool)(Reflection Pool)(Reflection Pool) Northern Building Northern Building Northern Building --- Level 1Level 1Level 1

Description

Banner hanging from ceilings for greater visibility


Two sided hanging printed Ads. Refer to page num-

ber 3 for banner hanging procedures.

Notes


tom to accept an aluminium banner pole (to be supplied

by the client). Aluminium banner pole ensures the ban-

ner hangs without creases.

Location Reflection Pool

Level Level 1

Height 5m/ Custom Size

Width 3m/ Custom Size


Quantity 6


37

2.39m

1.35m

GG) 108’’ LCD ScreensGG) 108’’ LCD ScreensGG) 108’’ LCD Screens Northern Building Northern Building Northern Building --- Level 1Level 1Level 1

Description

Digital Signage


Digital Ads. Refer to page number 38 for artwork

specification.

Notes

Signage will be displayed in a loop along with other

event’s signage. Length of the video format should not

exceed 30 seconds.

Location Near Exhibition Hall Bridges (Eastern / Western)

Level Level 1




Video: Avi / Mpeg4


Quantity 2

Price Complimentary per room hire

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4. Digital Signage Specifications4. Digital Signage Specifications4. Digital Signage Specifications

Indoor LCD Screens / Pylon Screens / Car Park Tunnel Screens

Accepted Formats Resolutions

Image: JPEG, PNG, EPS

Video: Avi, Mpeg4

1920 x 1080 pixels

72dpi (for JPEG)

Outdoor LED Screen


Image: JPEG, PNG, EPS (Mandatory Arabic) 768 x 256 pixels

72dpi

Outdoor Exhibition Hall Screens


Image: JPEG, PNG, EPS 240 x 420 pixels

72dpi

Exhibition Hall LCD Screens (Portrait)


Image: JPEG, PNG, EPS 1080 x 1920 pixels

72dpi

Documents

Event Branding Guidelines Graphics & Signage · The Centre has a variety of internal signage opportunities which can be used for both directional and promotional purposes. Signs,