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2007
U.S.
VISUAL
STANDARDS
GUIDE
SIGNAGE, PACKAGING &TRANSLATION GUIDELINES
©2007 by Lowe's®.All rights reserved.Lowe's and the gable design are registered trademarks of LF, LLC.
2007
U.S.
VISUAL
STANDARDS
GUIDE
PROMOTIONALSIGNAGE VEHICLES
©2007 by Lowe's®.All rights reserved.Lowe's and the gable design are registered trademarks of LF, LLC.
Signage Guidelines Lowe’s 200786
POP | Special Value Poster with On-Demand Signage
Special Value Poster with
On-Demand Signage
Promotional Signage VehiclesPOP I 11” x 17” Special Value Poster with On-Demand Signage
2
Signage Guidelines Lowe’s 200787
POP | Special Value Poster with On-Demand Signage Specification
Promotional Signage VehiclesPOP I 11” x 17” Special Value Poster with On-Demand Signage
Graphic poster that promotes Special Value Offer with On-Demand Signage.
SIZE: 11” x 17”
LOCATION: Endcaps, Stackouts, Large Displays. 1 Sign per display.
BILINGUAL LAYOUT OPTIONS:
PRINT METHOD / SUBSTRATE: 24 pt. Board - 1 Sided
COLORS: Two Line Colors. Pantone® 280c and Pantone® 375c must be printedas spot colors.
FINISH: Trim to size. Apply Low Tac adhesive tape strip to back.
Horizontal Blocks
1
LABEL: Labels created through On-Demand system. Or downloaded PDF’sprinted to label stock.
Place 7” x 10”On-Demand
LabelHere
11”
17”
Special Value Poster with On-Demand LabelSpecial Value Poster Before
FPO
Signage Guidelines Lowe’s 200788
POP | 6" x 8" Special Value Poster with On-Demand Signage
Promotional Signage VehiclesPOP I 6” x 8” Special Value Poster with On-Demand Signage
4
Special Value Poster with On-Demand
Signage
Detail of Position
Promotional Signage VehiclesPOP I 6” x 8” Special Value Poster with On-Demand Signage
Graphic poster that promotes Special Value Offer with On-Demand Signage.
SIZE: 6” x 8”
LOCATION: Use in-line on rack uprights every 8’. Place sign just above “J” location. Can be used on the beam for product specific promotion.
BILINGUAL LAYOUT OPTIONS:
PRINT METHOD / SUBSTRATE: 24 pt. Board - 1 Sided
COLORS: Two Line Colors. Pantone® 280c and Pantone® 375c must be printedas spot colors.
FINISH: Trim to size. Apply Low Tac adhesive tape strip to back.
Horizontal Blocks
3
Place 4” x 2” On-Demand Label Here
6”
8”
Special Value Poster with On-Demand LabelSpecial Value Poster Before
FPO
LABEL: Labels created through On-Demand system. Or downloaded PDF’sprinted to label stock.
Signage Guidelines Lowe’s 200789
POP | 6" x 8" Special Value Poster with On-Demand Signage Specification
Signage Guidelines Lowe’s 200790
POP | 11" x 17" Special Value Poster Pre-Printed Offer
Promotional Signage VehiclesPOP I 11” x 17” Special Value Poster with Pre-Printed Offer
6
FREE CARPET PAD
When purchased and installed
through Lowe’s 9/5/06 - 10/1/06.
See store associate for details. Free pad applies to 6 lb. pad
(7774, 171537) on cut pile and 7 lb. pad (7866, 171539) for
Berber carpet.
Cuando la compre e instale a través de Lowe’s
9/5/06 - 10/1/06.
GRATIS - Base para alfombra
Consultecon un associado de la tiencia para más detalles. La base gratis
se aplica
a alfrombra de pelo cortado de 6 libras (7774, 171537) y la base de 7 libras
(7866, 171539) para la alfrombra Beréber.
Special Value Poster with
Pre-Printed Offer
Signage Guidelines Lowe’s 200791
POP | 11" x 17" Special Value Poster Pre-Printed Offer Specification
11”
17”
Special Value Poster with Pre-Preinted Offer
FREE CARPET PADWhen purchased and installed
through Lowe’s 9/5/06 - 10/1/06.See store associate for details. Free pad applies to 6 lb. pad (7774, 171537) on cut pile and 7 lb. pad (7866, 171539) for
Berber carpet.
Cuando la compre e instale a través de Lowe’s 9/5/06 - 10/1/06.
GRATIS - Base para alfombra
Consulte con un associado de la tiencia para más detalles. La base gratis se aplica a alfrombra de pelo cortado de 6 libras (7774, 171537) y la base de 7 libras
(7866, 171539) para la alfrombra Beréber.
Informationvaries with
offerFPO
Promotional Signage VehiclesPOP I 11” x 17” Special Value Poster Pre-Printed Offer
Graphic Poster that promotes Special Value with Pre-Printed Offer
SIZE: 11” x 17”
LOCATION: Endcaps, Stackouts, Large Displays. 1 sign per display.
BILINGUAL LAYOUT OPTIONS:
PRINT METHOD / SUBSTRATE: 24 pt. Board - 1 Sided
COLORS: Two Line Colors. Pantone® 280c and Pantone® 375c must be printedas spot colors.
FINISH: Trim to size. Apply Low Tac adhesive tape strip to back.
Horizontal Blocks
5
Signage Guidelines Lowe’s 200792
POP | 6" x 8" Special Value Poster Pre-Printed Offer
Promotional Signage VehiclesPOP I 6” x 8” Special Value Poster with Pre-Printed Offer
8
Special Value Poster with Pre-Printed
Offer
FREE CARPET PADWhen purchased and installed
through Lowe’s 9/5/06 - 10/1/06.See store associate for details. Free pad applies to 6 lb. pad (7774, 171537) on cut pile and 7 lb. pad (7866, 171539) for
Berber carpet.
Cuando la compre e instale a través de Lowe’s 9/5/06 - 10/1/06.
GRATIS - Base para alfombra
Consulte con un associado de la tiencia para más detalles. La base gratis se aplica a alfrombra de pelo cortado de 6 libras (7774, 171537) y la base de 7 libras
(7866, 171539) para la alfrombra Beréber.
Detail of Position
FREE CARPET PADWhen purchased and installedthrough Lowe’s 9/5/06 - 10/1/06.
See store associate for details. Free pad applies to 6 lb. pad
(7774, 171537) on cut pile and 7 lb. pad (7866, 171539) forBerber carpet.
Cuando la compre e instale a través de Lowe’s9/5/06 - 10/1/06.
GRATIS - Base para alfombraConsulte con un associado de la tiencia para más detalles. La base gratis se aplica
a alfrombra de pelo cortado de 6 libras (7774, 171537) y la base de 7 libras
(7866, 171539) para la alfrombra Beréber.
FREE CARPET PADWhen purchased and installedthrough Lowe’s 9/5/06 - 10/1/06.
See store associate for details. Free pad applies to 6 lb. pad
(7774, 171537) on cut pile and 7 lb. pad (7866, 171539) forBerber carpet.
Cuando la compre e instale a través de Lowe’s9/5/06 - 10/1/06.
GRATIS - Base para alfombraConsulte con un associado de la tiencia para más detalles. La base gratis se aplica
a alfrombra de pelo cortado de 6 libras (7774, 171537) y la base de 7 libras
(7866, 171539) para la alfrombra Beréber.
Signage Guidelines Lowe’s 200793
POP | 6" x 8" Special Value Poster Pre-Printed Offer
Promotional Signage VehiclesPOP I 6” x 8” Special Value Poster with Pre-Printed Offer
Graphic poster that promotes Special Value Offer with On-Demand Signage.
SIZE: 6” x 8”
LOCATION: Use in-line on rack uprights every 8’. Place sign just above “J” location. Can be used on the beam for product specific promotion.
BILINGUAL LAYOUT OPTIONS:
PRINT METHOD / SUBSTRATE: 24 pt. Board - 1 Sided
COLORS: Two Line Colors. Pantone® 280c and Pantone® 375c must be printedas spot colors.
FINISH: Trim to size. Apply Low Tac adhesive tape strip to back.
Horizontal Blocks
7
6”
8”
FREE CARPET PADWhen purchased and installed
through Lowe’s 9/5/06 - 10/1/06.See store associate for details. Free pad applies to 6 lb. pad (7774, 171537) on cut pile and 7 lb. pad (7866, 171539) for
Berber carpet.
Cuando la compre e instale a través de Lowe’s 9/5/06 - 10/1/06.
GRATIS - Base para alfombra
Consulte con un associado de la tiencia para más detalles. La base gratis se aplica a alfrombra de pelo cortado de 6 libras (7774, 171537) y la base de 7 libras
(7866, 171539) para la alfrombra Beréber.
Informationvaries with
offer
Special Value Poster Before
FPO
Signage Guidelines Lowe’s 200794
POP | 30" x 8" Stanchion/Display Topper
“C” Channel Display TopperStanchion Topper
Promotional Signage VehiclesPOP I 30” x 8” Stanchion/Display Topper
10
Use (2) FFR # 211 79661 06
Use (2) FFR# 21123818 09
Flooring Display Topper
Signage Guidelines Lowe’s 200795
POP | 30" x 8" Stanchion/Display Topper Specifications
Promotional Signage VehiclesPOP I 30” x 8” Stanchion/Display Topper
Graphic to promote events.
SIZE: 30” x 8”
LOCATION: On top of grill and OPE stanchions, behind Appliance “C” Channel,and on top of Low Profile Flooring Displays.
BILINGUAL LAYOUT OPTIONS:
PRINT METHOD / SUBSTRATE: .040 Styrene - 2 sided
COLORS: Two Line Colors. Pantone® 280c and Pantone® 375c must be printedas spot colors.
FINISH: Diecut to size.
Horizontal Blocks
9
QUANTITY: Maximum per department:Seasonal - 8OPE - 7Appliances - 14Flooring - 8
For installation above Stanchions and behind Appliance “C” Channels
Use FFR# 211 23818 09
Use FFR# 211 79661 06
For installation between Flooring Displays
FPO
FPO
30”
8”
30”
8”
Signage Guidelines Lowe’s 200796
POP | Promo Banner
Promo Banner In Position
Promotional Signage VehiclesPOP I Promo Banner
12
Signage Guidelines Lowe’s 200797
POP | Promo Banner Specifications
Promotional Signage VehiclesPOP I Promo Banner
Graphic banner to promote events.
SIZE: 72” x 36”
LOCATION: Approved for use in Paint and Flooring. Other locations allowedwith GMM and Store Environment approval.
BILINGUAL LAYOUT OPTIONS:
PRINT METHOD / SUBSTRATE: 12 oz vinyl - 2 sided
COLORS: Four color process plus spot color(s).
FINISH: Hem all sides. Insert 3 grommets, top and bottom. Bungees to attach(2) at top and bottom.
Horizontal Blocks
11
QUANTITY: 1 banner per department.
72”
36”
Sample Promo Banner
FPO
Signage Guidelines Lowe’s 200798
POP | 22" x 36" Floor Tent Sign
Promotional Signage VehiclesPOP I 22” x 36” Floor Tent Sign
14
Signage Guidelines Lowe’s 200799
POP | 22" x 36" Floor Tent Sign Specification
Promotional Signage VehiclesPOP I 22” x 36” Floor Tent Sign
Graphic to promote events.
SIZE: 22” x 36”
LOCATION: 1 per department cutback.
BILINGUAL LAYOUT OPTIONS:
PRINT METHOD / SUBSTRATE: 4 mm Plastic Corrugation - 1 sided
COLORS: Four color process plus spot color(s).
FINISH: Trim to size and score bending points.
Horizontal Blocks
13
Bend Here
Bend Here
Bend Here
Floor Tent Sign Pre-Assembly
22”
36”
Assembled Floor Tent Sign
FPO
FPO
Signage Guidelines Lowe’s 2007100
POP | "C" Channel Card- Pre-Printed
“C” Channel Card In-Use Photo
Properly Installed “C” Channel Card
Properly Installed “C” Channel Card
Promotional Signage VehiclesPOP I “C” Channel Card - Pre-Printed
16
Signage Guidelines Lowe’s 2007101
POP | "C" Channel Card- Pre-Printed Specifications
10”
7”
Sample “C” Channel Card
FPO
Promotional Signage VehiclesPOP I “C” Channel Card - Pre-Printed
Card for “Text Heavy” Promotions
SIZE: 7” x 10”
LOCATION: Appliance “C” Channel.
BILINGUAL LAYOUT OPTIONS:
PRINT METHOD / SUBSTRATE: 10 pt. Card Stock - 1 sided
COLORS: Four color process plus spot color(s).
FINISH: Trim to size.
Horizontal Blocks
15
QUANTITY: 4 per Appliance Run. (2 each side)
Signage Guidelines Lowe’s 2007102
POP | Kitchen Pricing Book Topper
FREE KITCHEN SINK BASE CABINETGRATIS - lavaplatos gabinete despreciable
Use (2) FFR# 211 23818 09to secure Topper to Kitchen
Pricing Book.
Promotional Signage VehiclesPOP I Kitchen Pricing Book Toppper
18
Signage Guidelines Lowe’s 2007103
POP | Kitchen Pricing Book Topper Specifications
Promotional Signage VehiclesPOP I Kitchen Pricing Book Topper
Graphic to promote events.
SIZE: 16” x 6”
LOCATION: Kitchen Vignette Pricing Books
BILINGUAL LAYOUT OPTIONS:
PRINT METHOD / SUBSTRATE: .040 Styrene - 1 sided
COLORS: Two Line Colors. Pantone® 280c and Pantone® 375c must be printedas spot colors.
FINISH: Diecut to size.
Horizontal Blocks
17
16”
6”
FREE KITCHEN SINK BASE CABINETGRATIS - lavaplatos gabinete despreciable
Use FFR# 211 23818 09
Kitchen Topper Pre-Assembly
FPO
QUANTITY: 1 per vignette.
Signage Guidelines Lowe’s 2007104
Promotional | Tool Promotional Channel Card
8"
3"
Signage Guidelines Lowe’s 2007105
Promotional | Tool Promotional Channel Card Specification
SIZE: 8"wx3"h
BOARD MATERIAL: 24ptboard,1-sided 2/Stapestriponback
COPY: 4color+2spotsPMS280candPMS375c
4-colorphotographyisallowedwhensomethingfreeisinvolvedinthepromotion
LOCATION: InpricingC-ChannelsbelowthetoolinToolworldandonbeamsonEndcapsinToolworldwhensomethingfreeisbeingoffered.
