Welcome to the Human Network - Cisco · Multiply Digital Signage applications on 1 single platform Traditional Digital Signage Queue Management Currency rates Directional Signage

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidentialkojacobs 1

Welcome to the Human Network

A Business Video Story

Thomas Philippart de FoySPSS for Digital Media [email protected]

mailto:[email protected]


The Importance of Visual InteractionA Person Remembers…

30%

of What

They See

70%

of What

They See

and Hear

Importance of Visual Traffic*

30% of brain’s cortex devoted to vision, 8% for touch and 3% for hearing

More than 60% of communication is non-verbal

52% of video advertisements lead to a response

20%

of What

They Hear

*Sources: Human Productivity Lab 2006

Pearn Kandola:The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006


The World is ChangingPreparing, leading, and supporting our customers


Media Ready Network Platform

Business Video Systems

Cisco TelePresence

Life-like, in-person video collaboration

Unified Communications

Video calling, WebEx and interoperability

Desktop Video Streaming

Video broadcast to desktop PCs

DigitalSignage

Networked video signage

VideoSurveillance

IP-based video surveillance


Cisco Digital Media Systems — What’s Next?

Workgroup Video

Desktop Video

Business Video Integration

Interactive Signage/Enterprise TV

Digital Signage

Today: Desktop Video and Digital Signage

Near term: Enterprise TV channel streaming and business video integration with Cisco TelePresence, video surveillance, unified communications, etc.

Long term: Workgroup & video collaboration with user generated video

Sc

ale

an

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row

th


Cisco Digital Media System: Overview

A Comprehensive Suite of Digital Signage, Enterprise TV and Desktop Video Applications

Comprehensive: Suite of digital signage, Enterprise TV and desktop video, managed from a single platform

Scalable: To thousands of users and digital displays

Network-Centric: For optimal, intelligent media content delivery


Cisco Digital Media System

Create Manage Access

Distribute

Digital Media Encoder

1000

Digital Media Encoder

2000

SA Encoder Digital Media Manager

Desktop

Video

Content

Distribution

Manager (CDM)WAE Appliance ISR-NM

Media Experience EngineDisplays

New

Digital Signage Player

Enterprise TV

New

New

New


Digital Media Business Drivers

Promote, cross-sell/up-sell

Marketing videos that grab viewer attention

Compelling product and service information

Provide a human face on content

Reduce perceived wait time

Direct line of communications to employees or customers

Global corporate messaging consistency

Immediate executive communications

Live broadcast of company events

Instant communications for rapid response

Directional signage (way-finding)

Informational videos available on-demand

Breaking news relevant to employees/ Emergency communications

Cost-efficient training to remote employees

Information consistency across channels

Power of video—users retain more information

Increased ability to absorb information in searchable segments

Sales and Marketing

Corporate Communications

Information Sharing

Training

http://ccc-sjc-001/sites/dms/Photography/Company Meeting - Nov. 30/_DSC0316.jpg

http://ccc-sjc-001/sites/dms/Photography/digitalSignageInAction4x6.jpg

http://ccc-sjc-001/sites/dms/Photography/SJC19 (lobby and sign by Thomas' office)/_MG_3084.JPG



Desktop Video


Phase 1:Standalone PC-Based

Phase 2:Networked PC-Based

Phase 3:Networked Media Player-Based

Phase 4:―Smart‖ Signage

Digital Signage Technology Evolution

Digital Signage Market

New OpportunitiesTechnology Evolution

Today:High Reliability and

Flexibility, Easy Deployment and Operations

Tomorrow:Video Surveillance, RFID,

Cisco TelePresence, etc.

Yesterday:High Operational Costs,

Low Flexibility


Cisco Digital Media PlayersPlayback of Compelling Digital Media Content

Renders graphics, Web content, text tickers on digital displays

Supports full-screen or ―zoned‖video in SD or HD resolutions

Customizable on-screen templates

Remote management of display properties

IP-network addressable

Local storage, high availability, automatic failover

Small and lightweight

Remote control for interactivity

Low power consumption and high reliability

Security: Hardened device

DMP4305G

DMP4400G


Cisco Digital Media Manager for Digital SignageCentralized Digital Media Management and Publishing

Web-based media management and publishing

Granular access control for roles such as: designers, IT admins, marketing/sales, regional vs. corporate

Sales and Marketing – create playlists, scheduling and daypart

Content creators/designers – manage assets, design screen layout and zones

IT admins – can configure, remotely manage, group and run reports on DMPs

Control physical properties of the display via connected DMP

Integrates with Cisco ACNS for optimized WAN delivery

Same Application for Managing and Publishing

Cisco Desktop Video Content


Digital Signage

DMM 5.0

Digital Media Designer Tool

Digital Signage Scheduling


DSM Dashboard


DSM Drag and Drop


DSM – Digital Media Designer Tool


Digital Signage Scheduling

DMPWARSAW

DMPKRAKAW

DMPGDANSK

DMPGORZOW

DMPBIELSKO



A la une


Digital Signage

Meeting Room Manager

Queuing Integration

Smart Signage

Enterprise TV

IP convergence

Interactive Signage

Media Experience

Touchscreen


Converging Technologies: Exchange

CMS

Content Servers

Digital Media Manager

Nevotek Outlook Integration


Nevotek Outlook Integration (MRM)


17 February 2008From 11.00AM to 1.00PMMeeting name: Networkers BriefHosted by: Andy Smith

Next meeting

17 February 2008From 1.00PM to 2.00PMMeeting name: Networkers BriefHosted by: Andy Smith

LU

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MB

OU

RG

Current meeting


Digital Signage


Queuing Integration

Smart Signage

Enterprise TV

IP convergence

Interactive Signage

Media Experience

Touchscreen


Queuing Integration

CMS

Content Servers



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G 748Counter 4

G 432Counter 1

A 301Counter 15


Digital Signage


Queuing Integration

Currency Rates

Smart Signage

Enterprise TV

IP convergence

Interactive Signage

Media Experience

Touchscreen


Personalized Content


Converging Technologies: RFID

RFID Content

Content Servers

RFID Reader


Ville du Luxembourg Badge


WELCOMEPer Damborg SkovhusPeter StraarupTonny Thierry Andersen


Digital Signage


Queuing Integration

Currency Rates

Smart Signage

Enterprise TV

IP convergence

Media Experience

Touchscreen


Currency Rates

CMS

Content Servers


Currency LIVE Server


United States Dollar

British Pound

Canadian Dollar

South African Rand

Japanese Yen

Swiss Franc

Czech Koruna

Polish Zloty

Romanian Lei

Russian Rouble

Albanian Lek

Bulgarian Lev

WE BUY AT

0.04012

0.29525

0.27204

0.00802

0.08489

0.00619

0.61581

0.29525

0.64488

1.25794

0.64143

WE SELL AT

0.04017

0.29588

0.27437

0.00835

0.51093

0.08509

0.00620

0.61589

0.29588

0.64492

1.25818

0.64167

0.51069


Digital Signage


Queuing Integration

Smart Signage

Enterprise TV

IP convergence

Interactive Signage

Media Experience

Touchscreen


Cisco Enterprise TV: Overview

An interactive application enabling organizations to deliver on-demand video and broadcast live TV channels over an

IP network to digital displays

SA Encoders Digital Media Players

Enterprise TV leverages the same hardware platform as Digital Signage



Enterprise TV

On-screen program guide for live broadcasts an on-demand HD video with

remote control interactivity, live EPG subscription data.

Ville du Luxembourg TV

MAIN MENU


Digital Signage


Queuing Integration

Smart Signage

Enterprise TV

IP convergence

Interactive Signage

Media Experience

Touchscreen


Manage Content Display from the IP Phone


Digital Signage


Queuing Integration

Smart Signage

Enterprise TV

IP convergence

Interactive Signage

Media Experience

Touchscreen


Media Experience Engine

CMS

Content Servers


Cisco MXE

Source of Content

Capture Content

Capture Content


Digital Signage


Queuing Integration

Smart Signage

Enterprise TV

IP convergence

Interactive Signage

Media Experience

Touchscreen


Onlinet Touchscreen

CMS

Content Servers


Onlinet Thin Client


Desktop Video


Desktop Video Applications

Marketing videos that grab viewer attention

Compelling product and service information

Provide a human face on content

Increased customer satisfaction

Direct line of communications to employees or customers

Global corporate messaging consistency

Immediate executive communications

Live broadcast of company events

Instant communications for rapid response

Informational videos available on-demand

Breaking news relevant to employees

Corporate Communications

Cost-efficient training to remote employees

Information consistency across channels

Power of video—users retain more information

Increased ability to absorb information in searchable segments

Sales and Marketing

Information Sharing

Training





Cisco Digital Media Manager for Desktop VideoCentralized Digital Media Management and Publishing

Robust, Web-based content management features

Add, catalogue, and archive media

Preview content and manage approval workflow

Schedule instant and future deployments

Flexibly, remotely publish content to Cisco Video Portal endpoint

Easily customize Cisco Video Portal interface

Live Event Module allows for slide synchronization and Q&A

Active Directory and LDAP integration

Cisco ACNS for optimized network delivery

Same Application for Managing and Publishing

Cisco Digital Signage Content


Cisco Video Portal ReportsReal-Time Reporting to Measure Content Effectiveness

Web-based reporting system

Easily see trends, visitors,page views, streams,and downloads

Real-time reports and traffic metrics

Monitor referrals; track top referring pages

Understand visitor statistics: operating system, browser, and media plug-in


Putting it all together one last time


Cisco Video StrategyCustomer Benefits

Any-to-Any Any Content

Any time

Any where

End-to-End Devices

Intelligent Network

Software

Platform, Systems and Services Network as the Platform

Collaboration, Broadcast/Streaming

Robust services offerings


Multiply Digital Signage applications on 1 single platform

Traditional Digital Signage

Queue Management

Currency rates

Directional Signage

Enterprise TV

Smart Signage

Front Window Digital Signage

Cisco Content Editor

Ville du Luxembourg

Content Mgnt Server

Digital Media Manager 5.0

Ville du Luxembourg website


CUT NETWORK

G3

End-to-End Digital Media System

Cisco Digital

Media Player

Cisco Content Editor

Ville du Luxembourg

Content Mgnt Server

Digital Media Manager 5.0

Cisco Digital

Media Player

Ville du Luxembourg website

Cisco Media Experience Engine

Desktop Video

Media Encoders

Touch Screen

Cisco Digital

Media Player


Cisco #1 in EMEAhttp://www.dailydooh.com/archives/720

Worldwide coverage – Employees, Offices, Support

A TOTAL SOLUTION not just a piece of hardware or software

Big internal development teams

Devices not PCs

Linux not Windows

Solid Product Roadmap going forward (innovation)

Financial Stability

Proven Track Record – minimum of several 1,000+ site deployments

http://www.dailydooh.com/archives/720


State of the Business – DMS

Growth

202% Y/Y Growth

Over 750 customers in 20 months

40,000 Digital Media Player install base

40% of Top 50 Financial institutions use DMS

Market Focus

Retail Banking, Education & Retail

Coca Cola Enterprises communicating with 50,000 employees WW to reinforce and implement company’s strategic vision

Norsk Tipping (largest Digital Signage reference in the world) 4500 Branches deployed in 6 months

Launched Acad. of Digital Signage

Enterprise TV launched in June


http://www.rbcroyalbank.com/RBC:R3207471A8cAJCB8W9I/index.html


Cisco Digital Signage – Vodafone UK


Documents

Welcome to the Human Network - Cisco · Multiply Digital Signage applications on 1 single platform Traditional Digital Signage Queue Management Currency rates Directional Signage