ENTERTAINMENT MARKETING CONFERENCE

REGISTRATION KITJANUARY 31-FEBRUARY 4, 2018

ORLANDO

SPORTS ANDENTERTAINMENT MARKETING CONFERENCE

CLASSROOM CONNECTIONThis conference will reinforce concepts taught in classes that include sports and entertainment marketing. Universal Orlando® Resort and Florida sports executives will share information with students to help them:

• Describe the nature of target marketing in sports/entertainment marketing

• Describe pricing issues associated with sports/entertainment products

• Explain advertising media used in the sports/entertainment industries

• Explain the use of licensing in sports/entertainment marketing

• Explain career opportunities in sports/entertainment marketing

• Explain the need for sports/entertainment marketing information

• Identify “out-of-the-box” sales promotion ideas for sports/entertainment events

• Identify ways to segment sports/entertainment markets

• Measure economic impact of sports/entertainment events

National Curriculum Standards for Business Administration

#DECASEMWWW.DECA.ORG 2

From a sell-out crowd of loyal fans waiting for the opening kickoff to a high-profile entertainer eager to take the stage for an encore presentation, sports and entertainment marketing provides a rush for those interested in these career areas.

When it comes to learning from the professionals in these popular industries, DECA’s Sports and Entertainment Marketing Conference cannot be rivaled. Known as one of the world’s premier locations for family entertainment and home to world-class professional and college sports, Orlando provides the perfect backdrop for this dynamic conference experience. Students will have an insider’s perspective as the theme parks become the living classroom to complement the lessons from conference speakers.

#DECASEMVisit decadirect.org for previews and highlights.

SPORTS ANDENTERTAINMENT MARKETING CONFERENCE

Universal Orlando™ marketing executives pull out all stops to show DECA members the behind-the-scenes activities that it takes to be a leading theme park and resort. Not to be outdone, Florida sports executives show their efforts to make Florida a leader in the sporting industry. It’s a perfect blend to complement the classroom.

6:00 PM - 9:00 PM Registration

EDUCATIONAL PROGRAM


WEDNESDAYJANUARY 31

9:15 AM Entertainment Marketing Presentations by Universal Orlando™ Executives

12:30 PM Lunch on your own

8:00 PM Blue Man Group Performance

THURSDAYFEBRUARY 1

9:15 AM Sports Marketing Presentations by Orlando Sports Executives

12:30 PM Lunch on your own

FRIDAYFEBRUARY 2

8:00 AM Shuttle to Disney Transportation Center

DECA Day at Disney

7:30 PM - 11:00 PM Shuttle to Universal’s Cabana Bay Beach Resort

SATURDAYFEBRUARY 3

Departure

SUNDAYFEBRUARY 4

Want to take learning to the next level, experience another element of hospitality or see a professional sporting event? Enhance your #DECASEM experience with these optional tickets and vouchers, many of which you can purchase through the online registration system.

OPTIONAL TICKETS


BUSINESS LEARNING SERIESHeld at Universal Orlando™, the Business Learning Series is comprised of multiple content-rich modules designed around CNBC’s The Profit, Marcus Lemonis, and his business principles.

Career Exploration & PreparationThis module provides self-assessment tools to define several areas of interest for students, then covers the entire process from application to interview and personal brand to work values.

Leadership Skills & Personal DevelopmentLeaders have the ability to influence others within an organization. In this experience, students are asked to take a good look at their own spheres of influence and assess the impact they may potentially make on others. They are provided tools they can use to positively influence their school or work environment and improve their personal people skills.

On each day, students can select Career Exploration & Preparation and/or Leadership Skills & Personal Development. — Thursday, 1:30 - 3:00 p.m.— Thursday, 3:30 - 5:00 p.m.— Friday, 1:30 - 3:00 p.m.— Friday, 3:30 - 5:00 p.m.

Cost: $20 per person, per class, which includes a pre- and post-lesson. Classes are limited to 60 students.

UNIVERSAL’S VOLCANO BAY™ Choose to upgrade your Universal experience to a 3-Park 3-Day Park-to-Park ticket in order to enjoy Universal Orlando™ on a third day. This will allow you to experience the all –new Universal’s Volcano Bay™, adventure-drenched water theme park like no other. Plus, it’s just steps away from Universal’s Cabana Bay Beach Resort, your on-site hotel for the conference.

Cost: $40 per person upgrade.

DISNEY TWO-DAY PARK HOPPERChoose to upgrade your Disney experience to a two-day park hopper. This ticket allows you to visit Magic Kingdom, Epcot, Animal Kingdom and Hollywood Studios during two days. DECA’s conference registration fee only provides transportation to Disney on Saturday.

Cost: $120 per person upgrade.

ORLANDO MAGICThe Orlando Magic will play the Los Angeles Lakers on Wednesday, January 31, and the Washington Wizards on Saturday, February 3. Both games start at 7:00 p.m. and will take place at the Amway Center.

If you are interested in attending a game, contact Beth Handelsman ([email protected]) for pricing and ordering information. DECA does not provide transportation.

MEAL VOUCHERSCabana Bay Beach Resort breakfast voucher: $12 per person per meal.

Universal Orlando’s Theme Park & CityWalk® food outlets: $16 per person per meal.

These are valid Tuesday, January 30 through Sunday, February 4.

MICHAEL MOUNT DECA [email protected] (703) 860-5000 ext. 235

Staying at Universal’s Cabana Bay Beach Resort, you’ll be conveniently located to the conference sessions as well as Universal Orlando’s theme parks and Universal CityWalk®. DECA will even provide transportation to and from Disney’s Transportation Center on Saturday.

$375* per attendeeThe conference registration fee applies to DECA members, advisors and chaperones and includes the following:• Professional speakers from

the sports and entertainment marketing industry

• 2-Day Park-to-Park Admission to Universal Studios Florida® and Islands of Adventure®

• Blue Man Group performance ticket

• A one-park, one-day Disney ticket• Bus transportation to Disney

Transportation Center on Saturday

• Conference backpack• Conference insurance

Deadline: November 21, 2017 *$325 is non-refundable

REGISTRATIONINFORMATION

REGISTRATION ACCOMODATIONS AIR TRAVEL


AIRPORT SHUTTLE

$139 per room night (Single, Double, Triple, Quad) Universal’s Cabana Bay Beach Resort

6550 Adventure WayOrlando, FL 32819

Phone: (407) 503-4000

Orlando International (MCO)17 miles from hotel

REGISTRATION QUESTIONS

Airport shuttle service is not provided. DECA recommends contacting Total Transportation Solutions for for your airport transfer needs. Information and rates are available at www.deca.org/sem.

CHRISTOPHER YOUNG DECA [email protected] (703) 860-5000 ext. 227

CONFERENCE QUESTIONS

Deadline: November 21, 2017

Due to the popularity of this conference, attendance may be limited. Registration for this conference will take place online at www.deca.org/sem. All student attendees must be on a submitted DECA roster to register.

For the online registration process, collect the following information from each attendee:• name• beneficiary information• hotel rooming list• arrival/departure date/time• Disney park selection• optional meal tickets• optional Disney upgrade• optional Universal upgrade(s)

CONFIRMATION: If you have not received a registration confirmation email from DECA within two days after submitting your online registration, please call Michael Mount at (703) 860-5000 x 235.

CHANGES AND SUBSTITUTIONS: All changes must be submitted in writing to DECA Inc. by e-mailing [email protected].

To ensure your chapter’s attendance, send to DECA Inc. as soon as possible before the deadline date of November 21:• online registration and housing

materials• $325 non-refundable deposit for

each person• hotel deposit equal to one night’s

stay per room

DECA Inc.Sports and Entertainment

Marketing Conference1908 Association Drive

Reston, VA 20191

Acceptance of your conference registration/deposit and rooming list will be done on a first-come, first-served basis. Registration will not be held without payment. Do not book your airfare without notification from DECA that you are registered for the conference.

Upon acceptance of the registration, DECA will invoice you for the balance of your chapter’s registration and hotel cost. The balance must be received at DECA by December 15. Please do not send registration forms or money to the hotel.

METHODS OF PAYMENT: Check, purchase order, or credit card (MasterCard, VISA or American Express) are accepted. A 3% convenience fee will be assessed for any charged amount.

REFUND POLICY: $325 of the registration fee is non-refundable. No refunds will be granted for adjustment of a chapter’s registration after close of onsite registration. No refunds are given for the hotel reservations. To provide an excellent conference at the best rate and to the most members, DECA makes all arrangements for meeting space, program components and tickets. Many of these costs are non-refundable. Registration commits those to attend and obligates them to costs incurred by DECA.

Conference participants must stay at the conference hotel for a minimum of three nights. Hotel policy allows a maximum of four guests in a room with two double beds.

Make your hotel reservations in the online registration system with DECA Inc. As DECA Inc. holds tax-exempt status, DECA Inc. will manage hotel reservations. As a service, there will be a $5 fee per room reservation. For example, if you were registering ten rooms, you would pay an additional $50 while saving 12% tax.

Once the hotel block has been filled, the conference will be closed.

Advisors should bring signed copies of the Conference Delegate Practices and Procedures and Dress Code for each participant. These do not have to be turned in to conference coordinators but should be kept available by the advisor for reference. You can find these forms at www.deca.org/sem.

NON-DISCRIMINATION POLICY:DECA inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, or socio-economic status are treated equally and respectfully. Any behavior in the form of discrimination, harassment, or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate.

REGISTRATIONPROCEDURES

REGISTRATION AND HOTELPAYMENT

HOTELRESERVATIONPROCEDURES

CONDUCT AND DRESS CODE


A minimum of one advisor for every 10 student-delegates or portion of 10 student-delegates is required for registration. It is the chapter advisor’s responsibility to see that your chapter adheres to this ratio. This ratio will be strictly enforced by DECA Inc. Chaperones and spouses must pay the registration fee and be listed on the registration form.

CHAPERONES/SPOUSES

DECA reserves the right to cancel the conference 35 days prior to the conference date if there are less than 45 participants.Universal’s Cabana Bay Beach Resort © 2016 UCF Hotel Venture II. All rights reserved. Universal elements and all related indicia TM & © 2015 Universal Studios. © 2016 Universal Orlando. All rights reserved.

Documents

ENTERTAINMENT MARKETING CONFERENCE