Entertainment Marketing

Chapter 1—Lesson 1.3

Entertainment for Sale

People have a limited amount of leisure time and money.

The purpose of entertainment is how people are influenced to choose to use their time and money.

Entertainment can be used to sell products and it can be a product as well.

What Exactly is Entertainment?

Whatever people are willing to spend their money and spare time viewing, rather than participating in.

What is Entertainment?

Can include: Sports Dance Art

Can be: Viewed in person Recorded (TV/DVD’s) Listened to (CD’s/Radio)

Sports vs. Entertainment

Sports are games of athletic skill. Entertainment can be movies, theater,

the circus, or summer softball. Sometimes a matter of opinion

Professional Wrestling??

Modern Entertainment Marketing Louis Le Prince made the first moving

pictures in Britain in 1888. The Jazz Singer was the first movie with

sound in the US in 1927. Mickey Mouse arrived in 1928. 1938 came Snow White and the Seven

Dwarfs—the first full-length animated film.

Disneyland opened in CA in 1955.

Change Accelerated

Technology took over and now marketing is seen everywhere! Television Radio Internet Public Buses Billboards Sports Stadiums

Marketing in the Living Room

At the end of WW2—9 TV stations and fewer than 7,000 working TV sets existed in the US.

October 1945, more than 25,000 people came to Gimbel’s Dept. store in Philadelphia to watch the first demo of TV.

Television’s Increasing Influence

The pricing of time for TV advertisements was quickly tied to the number of viewers the programming attracted.

The 9 TV stations of 1945 grew to 98 by 1949.

In 1996, there were 223 million TV sets with many homes having at least two.

Advertisers spend $42.5 billion on TV advertising in 1996.