Marketing you can measure

TM

Standing out in the Inbox

Stand out in the Inbox

With Samantha Knott

Marketing you can measure

TM

Standing out in the Inbox

By 2014...

Active email accounts will hit 3.8 billion

Number of users will hit 2.46 billion

Marketing you can measure

TM

Standing out in the Inbox

“There are people in online marketing who feel email marketing is not sexy and not something to be enthusiastic about.”

No other channel gets such a high ROI compared to email

Marketing you can measure

TM

Standing out in the Inbox

Very little support in email, only Apple Mail, Outlook for Mac & iPhone currently play

Mock up an image that directs to landing page

Video in Email

Marketing you can measure

TM

Standing out in the Inbox

Increase in use

Easy to consume – capture attention

Use as CTA

Emotional impact – mesmerising due to simplicity and elegance (if executed well)

One marketer saw 26% uplift in CTR

http://stylecampaign.com/blog/2011/01/top-12-animated-emails-of-2010/

Animated GIFs

Marketing you can measure

TM

Standing out in the Inbox

“On average we found that the subject lines we tested with symbols, returned a 15% increase in click-throughs, over those without.”Campaign Monitor

Test, test, test

Symbols in Subject Lines

Marketing you can measure

TM

Standing out in the Inbox

Automatically identify your important incoming messages and separates them out from everything else.

•Who you email•Who you interact with the most•Which keywords appear frequently in the messages you open •Teach your inbox to make better selections

Priority Inbox

Becoming more sophisticated

Auto-filtering, auto-foldering, auto-deletion, prioritising email according to your behaviour

Marketing you can measure

TM

Standing out in the Inbox

Surveys suggest that 40% of European mobile phone users close or delete email not optimised for their devices.

Get serious about rendering (for the whole journey)A single responsive fluid design that adapts for each device

Move towards Mobile

One in three in the UK says they access mobile email more than ever, and over half do so via a smartphone.

Marketing you can measure

TM

Standing out in the Inbox

Facebook email inbox - Current email functionality is not on par with the current ISP’s

Use social to build email lists

Use email to drive users to social

Social Integration

Marketing you can measure

TM

Standing out in the Inbox

Chat, add contacts from Facebook, Twitter & Linkedin, manage your Facebook and Twitter content, post comments, accept friend requests—all from your Outlook.com inbox.

Hotmail > Outlook

Marketing you can measure

TM

Standing out in the Inbox

More relevant and engaging content

Hidden treasures of data in businesses

Technical possibilities are growing

Challenge is to turn info into activity

Data

Marketing you can measure

TM

Standing out in the Inbox

Find out more at www.coastdigital.co.uk/email

Marketing you can measure

TM

Standing out in the Inbox

Thank you