1. MARKET IN THE MOMENTAgile Email and the Real-timeInbox

2. Housekeeping AUDIO: Streaming through your computer speakers. Pleasemake sure speakers are on, and volume is up.OR Dial In: PLACEHOLDER Access code: PLACEHOLDER QUESTIONS: Submit questions throughout the session by using thechat panel RECORDING: Will be shared within 48 hours 3. GET SOCIAL#AgileEmail@MovableInk@ExactTarget 4. Todays Featured SpeakersLalit ChopraDirector, Strategic PartnershipsMovable InkVince PeGanSenior Account ManagerMovable Ink 5. Market with AgilityBoutique Billboard 6. Market In The MomentOur mission is to help marketerscraft experiences that feel aspersonal and relevant to anaudience of one as they are to anaudience of millions. 7. Over 200 of the worlds largest brandsRETAIL FINANCE TRAVEL ENTERTAINMENT TELCOMARKETS &MEDIA 8. 10/1/1111/1/1112/1/111/1/122/1/123/1/124/1/125/1/126/1/127/1/128/1/129/1/1210/1/1211/1/1212/1/121/1/132/1/133/1/134/1/135/1/136/1/137/1/138/1/139/1/1310/1/1311/1/1312/1/131/1/142/1/143/1/144/1/145/1/146/1/1412 BTotal Live Content Impressions10 B6 B8 B4 B2 B10.5 B5 B1 B100 K 1 M 10 M100 MBattle tested through 3 Cyber Mondays 9. Strategic use cases generate revenue 10. Agility in Action 11. Usage SophisticationSingle ElementMultipleElementsReal-timemerchandisingCoordinatedMulti-DayCampaigns 12. SingleElement77%LIFT INCONVERSIONRATES 13. SingleElement 14. MultipleElements320%INCREASE INFOLLOWERS 15. Coordinated Multi-DayCampaignFirstDeploymentDeepLinking 16. Coordinated Multi-DayCampaignSecondDeploymentReal-timeMerchandisingDeep Linking 17. Coordinated Multi-DayCampaignThirdDeployment60%INCREASE INCLICKTHROUGHRATES160%LIFT INCONVERSIONRATESCountdownTimerDeep LinkingLive SocialChatter 18. Steal These Ideas:Holiday Quick Wins 19. #1: Personalized Holiday Card 20. #2: Weather Targeting Makes A Difference 21. #3: Creative Optimizationvs. 22. Demo 23. agileEMAIL Is:TESTING TARGETING LIVE CONTENT 24. Market in the MomentAgile Email and the Real-Time InboxQ&A