PAST, PRESENT, AND FUTURE

Multivariate Testing Content Targeting In-content Analytics eCommerce

Mkt Optimization Suite (2010)For Marketers Redesigned user

experience Mobile tools Cross browser, platform Enhanced social support

CMS400.NET 8.0 (2009)For Content Managers

Three-tier architecture New Workarea UI Framework API MVC Microsoft FAST Search

Ektron 8.5For the Enterprise

REFINED USER EXPERIENCE

• Simple• Easy to Use• Consistent• Fun

SEARCH

• Based on Microsoft Search Server

• Offers Enterprise Scalability to Tens of Millions and Beyond

• Supports All Types of Web Content• Microsoft Office• Multimedia

• Features Include• Faceted Navigation

• Narrow/Expand Queries Based on Taxonomies

• Suggested Results• “Did you mean?”

• Federated Search• Search Ektron, SharePoint, SAP, OpenText, IBM, Etc.

• Dynamic Relevancy• Re-Order Search Results Based On User Behavior

• Search High Availability Upgrade• Clustered, Enterprise Scalable Search Capability

IN CONTEXT WEB ANALYTICS

• New Analytics Provider Support• Webtrends• Omniture SiteCatalyst• Google Analytics

(Existing)

• Site Overlay Directly on an Ektron Page

3-TIER ARCHITECTURE

• Only .NET Vendor with True Enterprise Architecture• Scale Horizontally• Support Multiple Delivery

Technologies

• APIs & .NET Controls Use the Microsoft Unity Framework

• Maximum Scalability and SecurityPERFORMANCE

IMPROVEMENTS

• 33% Faster Page Rendering• Decreased CPU Utilization• Decreased Memory Usage

8.5 FOR CIOS: SCALABILITY, INTEROPERABILITY, PERFORMANCE

EKTRON 8.5 DYNAMIC DELIVERY LOGICAL ARCHITECTURE

Application Tier

IIS

Ektron CMS400.NET

Data Tier

Display Tier

.NET Java PHP Portals

Windows Communication Framework

MicrosoftSearch

EKTRON 8.5 FOR DEVELOPERS: PRODUCTIVITY

• Ektron Framework API– Consistent– Discoverable– LINQ

• XSLT No Longer Needed! • Microsoft® Visual Studio®

Web Application projects– Web Site Projects– Web Application Projects– Single Assembly

• .Net Framework 4.0– .Net 4.0 Support– MVC Design Pattern

Using the Framework API and LINQ in 8.5, the solution would require less than five lines of C# code. Vs. 100 in XSLT.

TEMPLATED SERVER CONTROLS

• Fully Control the Markup Output of Ektron 8.5 .NET Controls

• Uses MVC model to separate presentation from control logic

• Style output of controls as needed

USER INTERFACE CONTROLS

• Rapidly Construct User Interfaces

• Bridge the gap between jQuery and .NET

DEVELOPER REFERENCE SAMPLES

• Go to Resource for Developers• Namespaces, Classes and

Methods

• 200+ Code Samples• MSDN like Interface to the

Ektron Framework API

EKTRON DIAGNOSTIC UTILITY

• Generate Real-Time Network Map• Increased Visibility into the eSync

Server Network• Dynamically Retrieve Server

Configuration• Including: web.config & Ektron Windows Service Settings• Export Full Configuration List of all Site Settings and the Ektron Windows

Service

• Admin Functionality• Bandwidth Tests

LOCALIZATION

• Fallback Locale • Localize Managed

Assets• Office

Documents• Images• Multimedia