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ENERGY STAR Residential Lighting
Background and Selling Tips for Lighting Sales Staff
ENERGY STAR and ENERGY STAR Qualified Products
Background
What is ENERGY STAR?
ENERGY STAR is the symbol for energy efficiency, making it easy for consumers to identify high-quality products that save money and help protect the environment.
Participating manufacturers can use the ENERGY STAR label on lighting products that meet strict federal standards for quality and energy efficiency.
Three ENERGY STAR Lighting Programs Residential Light Fixtures Screw-Base Compact Fluorescent Lamps (CFLs) Ceiling Fans
Other ENERGY STAR Labeled Products
Clothes Washers HVAC Systems
Refrigerators Roof Products
Computers Insulation
TVs & VCRs Windows
Home Audio Copiers
DVD Products
Now Over 40% of consumers recognize the ENERGY STAR Label.
Why is the Environmental Protection Agency Involved?
By using energy-efficient lighting, less energy is generated by your local utility, decreasing the amount of fossil fuel burned, which results in less pollution.
ENERGY STAR Labeled Indoor Light Fixtures
Complete fixture, ballast, and bulb
Excellent color rendering (> 80 CRI)
“Dedicated” pin-based bulbs
Flicker-free, no hum or buzz
2-year warranty
Instant-on
Laboratory verified
ENERGY STAR Labeled Outdoor Light Fixtures
Has Auto shut-off during daytime (photo
cell)
Reduces energy use at night in two ways: Uses an energy-efficient bulb (CFLs) OR
Has incandescent bulbs with a motion sensor
2-year manufacturer warranty
ENERGY STAR Labeled Residential Light Fixtures and Applications
Pendant Mountedfoyers, kitchens
TorchieresLiving, bedroom,hallway,home office
Also available: ENERGY STAR outdoor fixtures for the yard, walkway, facade lighting
Portableliving, bedroom
home office
Surface Mountedhallways, kitchens,
baths
Wall Mountedbaths, living
Recessed living, kitchen, hallway
ENERGY STAR Labeled Light Bulbs
Compact Fluorescent Lamps (CFLs) offer the same bright, warm light as incandescent bulbs and
Use 75% less energy
Last 6 to 10 times longer than incandescent bulbs † -- generally about 4 or 5 years!
Are perfect in hard-to-reach or high-use fixtures
Perform with advanced technology—no hum or flicker from the days of older fluorescent technology
† Based on a minimum CFL life of 6,000 hours versus a 1,000-hour life of an incandescent.
ENERGY STAR Labeled Ceiling Fans
May offer energy-efficient lighting. Consumers can save two ways: by purchasing an ENERGY STAR qualified fan/light combination or by adding an ENERGY STAR labeled light kit to a qualified fan.
Are 40% more efficient when ENERGY STAR qualified lighting is selected over standard fan/light combinations.
Can reduce lighting energy consumption by 60 to 80% by choosing efficient lighting. This cool-to-the-touch lighting allows the fan to cool you, not the air around hot incandescent or halogen light bulbs.
Move air up to 20% more efficiently than conventional fan models due to more efficient motor and blade designs.
Why Sell ENERGY STAR?
Increase Your Sales With New Technology
Build customer loyalty and repeat business by recommending a better product
Increase monthly/annual $ sales volume
Earn higher profits
Bring Added-Value to Your Customers
Long life
High-quality products
Save energy
Save money
Aesthetically pleasing
Environmentally friendly
Sales: ($0.30 x 8) = $2.40
Profit: ($0.15 x 8) = $1.20
Sell Less – Make More Money with ENERGY STAR Labeled Energy-Efficient Bulbs
Sales: $8
Profit: $3
Tips for Selling and Promoting ENERGY STAR
Qualified Products
1. Use Compelling Consumer Messages
ENERGY STAR qualified lighting meets the #1 concern of consumers – long life. ENERGY STAR qualified light bulbs last, on average, 4-5 years (compared to under a year for incandescent). This means less bulb changes for your customer!
ENERGY STAR lighting matches the warmth of incandescent bulbs, but produces much less heat and is cool to the touch. Incandescent bulbs convert only about 10% of the energy used into light; the rest is emitted as heat. Working under and living with ENERGY STAR lighting is not uncomfortably hot.
ENERGY STAR lighting uses up to 75% less energy which means your customers will have lower electricity bills, while protecting the environment.
Long Life
High Quality
Saves Money & the Environment
2. Use Sales “Pocket Cards” On The Sales Floor
Pocket Cards are available to you for use on the sales floor
Useful reminders on how to sell ENERGY STAR
Facts and figures on the benefits of ENERGY STAR qualified lighting that you can use with consumers
Visit www.energystar.gov/OPIE or contact your ENERGY STAR account representative to receive pocket cards
3. Show Consumers Lumens vs. Watts
Power Usage ($) = WATTSWATTS
Light Output = LUMENSLUMENS
Lighting efficiency is determined by the amount of useful lumens you get for each watt of electricity,you want lumens not watts!
4. Show How Incandescent Bulbs Waste Energy
10% Light
90% Heat
100% Electricity
Incandescent bulbs convert only 10% of electricity used into visible light. CFLs are approximately three to four times more efficient at converting electricity into visible light.
Source: http://www.greenliving.org/healthyliving/lighting.html
5. Lead By Example: Display Energy-Efficient Bulbs, Fixtures, and Fans
Use energy-efficient bulbs in your store Lower your cooling
costs and electric bill Change bulbs less
frequently Improve comfort for
your customers and employees
“The switch to CFLs made the product look better, increased our business with folks coming in all day long and staying longer, increased comfort level of the showroom for our staff, lowered our cooling costs by about 20%, reduced our electric bill by 30%, and we are not changing the bulbs all the time any more.“-- Dale Tiffany, Inc.
“The switch to CFLs made the product look better, increased our business with folks coming in all day long and staying longer, increased comfort level of the showroom for our staff, lowered our cooling costs by about 20%, reduced our electric bill by 30%, and we are not changing the bulbs all the time any more.“-- Dale Tiffany, Inc.
Useful Lighting Tips
ENERGY STAR has color temperatures of 2700K and 3000K to match the “warmth” of incandescent
Design Rule-of-thumb: Divide incandescent wattage by 3 to determine the equivalent wattage and light output of an ENERGY STAR
How to Find ENERGY STAR Partners and Qualified
Products
Where Can I Find Information on ENERGY STAR Lighting Partners and Products?
Visit http://www.energystar.gov/products
Scroll down to Lighting section
Choose a product category
View qualified models and participating partners
More Information
For more information on energy-efficient lighting or Change a Light, Change the World, please contact your ENERGY STAR account representative or EPA’s ENERGY STAR
Communications Team: Wendy Reed
(202) 564-1253 Peter Banwell
(202) 564-9408
