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ENERGY STAR ® June 9, 2000 Marla Sanchez, EPA [email protected] Dehumidifiers

E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA [email protected] Dehumidifiers

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Page 1: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

ENERGY STAR®

June 9, 2000Marla Sanchez, EPA

[email protected]

Dehumidifiers

Page 2: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Objectives

Provide dehumidifier manufacturers and other interested parties with overview of ENERGY

STAR Program

Provide summary of Draft 1 Product Specification (V1.0)

Page 3: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Why Dehumidifiers?

Dehumidifiers consume up to 1,000 kWh/year, that is as much energy as a refrigerator!

Product models vary significantly in energy efficiency.

There is large potential for more energy- efficient designs.

Page 4: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Dehumidifier Program

Draft specification covers residential dehumidifiers up to 30 L/day.

Definitions and test protocol are consistent with the National Standard of Canada, CAN/CSA-C749-94.

Draft specification recognizes approximately the top 25% of the current market.

Page 5: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Dehumidifier Test Data

0.8

0.9

1

1.1

1.2

1.3

1.4

1.5

1.6

1.7

1.8

0.0 5.0 10.0 15.0 20.0 25.0 30.0

Capacity (Liters/day)

EF (L

iters

/Kw

h)

EF

EF2

1.54

1.26

1.30 75th percentile

1.10

median in range

1.30 1.29

Page 6: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Dehumidifier Specifications

L/day < 10 > 1.2 Jan. 1, 2001

10 < L/day < 25 > 1.3 Jan. 1, 2001

25 < L/day < 30 > 1.5 Jan. 1, 2001

Tier 1

Product Capacity (L/Day)

Energy Factor Under Test Conditions (L/kWh)

Start Date

Page 7: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Program Information

Partners begin labeling ENERGY STAR qualified products on January 1, 2001.

Charter partners have until January 1, 2002 to develop at least one ENERGY STAR qualified product.

January 1, 2003 EPA begins review of the market to assess potential Tier 2 specification.

Page 8: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

ENERGY STAR® Is...The Symbol

for Energy Efficiency

Page 9: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

ENERGY STAR® Means...

For Consumers•Saves money•Helps environment•Provides simple way to make a difference

For Manufacturers•Promotes positive corporate image•Helps environment

For Utilities•Provides a strategic platform•Helps environment

Page 10: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Commercial Buildings

ENERGY STAR Homes

Insulation

Windows

HVAC

Residential Lighting

Office Equipment

Consumer Electronics

Exit Signs

Appliances

ENERGY STAR® Products

Roof Products

Page 11: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

ENERGY STAR® Is….

A voluntary network62 utility & state administrators serving over 60 million households

+ 4,600 storefronts

1,200 manufacturers representing 31 product categories

2,000 residential builders & allies

4,400 commercial building partners & allies (13% of building market)

Page 12: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Public Service Announcement Outreach • Print PSAs appeared 340 times, yielding 474 million impressions-appearances in New Yorker, Modern Maturity, Vanity Fair, Golf, Country Living.

• Broadcast PSA ran in 35 markets, appeared over 20,000 times. Aired by 200 stations yielding over 1 billion impressions.

Promoting ENERGY STAR® Products

Page 13: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Label Recognition

Television Ads help to increase the visibility of the ENERGY STAR label. Along with growing name recognition, consumers are becoming more knowledgeable about the benefits of ENERGY STAR and ENERGY STAR qualified products.

Page 14: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

ENERGY STAR® News

• 4,300 print, TV, and radio news stories have reached 850 million viewers

Page 15: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Partner Promotions

80 million cups, 75 million bags carried the ENERGY STAR message

Ricoh and Yahoo promotion showed ENERGY STAR message to over 40,000 browsers/day

Page 16: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Utility and Retail Promotions

Page 17: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

What Do Our Partners Have to Say?

ENERGY STAR strives to create win-win solutions for businesses and the environment.

Our partners have seized the opportunity to join ENERGY STAR to get a head start in an emerging market for energy efficiency.

Page 18: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Specialized Media: Times Square

• 18 times/day for 4 months

• 1.5 million estimated viewers everyday

• Played New Year’s Eve

Page 19: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Why ENERGY STAR® Works

ENERGY STAR symbol adds value to products and services

Simple --- consistent platform

Flexible --- partners can take ownership

Dynamic --- builds on existing market structures

Cumulative savings from all ENERGY STAR Products sold to date (380 million) = $15 Billion over their lifetime

Page 20: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Why Become an ENERGY STAR® Partner?

A new way to differentiate your products

Boost bottom line by selling high-end equipment

Increase credibility with customers by positioning company as environmental leader

Turn key approach: leverage EPA’s national education campaign to position your products

Page 21: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

Partners Receive:

Ability to use ENERGY STAR logo and take part in national awareness campaign

A full range of Program support materials and services

Access to utility, retail, and co-branding promotions

A listing on EPA’s web site

Page 22: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

How to Join ENERGY STAR®

Sign final specification and become a charter partner

Test & label compliant products (i.e., self-certification program with no fees)

Train and educate staff on advantages and selling points of ENERGY STAR qualified products

Provide information on sales and product characteristics to EPA

Page 23: E NERGY S TAR ® June 9, 2000 Marla Sanchez, EPA sanchez.marla@epa.gov Dehumidifiers

How to Join ENERGY STAR®

Join today...

by contacting Marla Sanchez, US EPA, by email at [email protected] or by phone at (202) 564-1248.