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COMMUNICATING 21ST CENTURY STYLE1
COMMUNICATING 21 ST CENTURY STYLE:
INCORPORATING DIGITAL SOCIAL MEDIA
INTO THE ENGLISH LANGUAGE ARTS
CLASSROOM
Emma Demastrie
January 17, 2012
EDC 546: Education Seminar
Pittsfield 21 Cohort
Instructor: Dr. Irene Willis
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ABSTRACT
The aim of this paper is to provide an overview of recent action research involving the use of
digital technologies, particularly social media networking, in middle and high school English
Language Arts (ELA) classrooms. Three specific articles written within the past year and a half
by Ash, Sweeny, Taranto, Dalbon, and Gaetano cite important evidence of the effectiveness of
informational and communication technologies (ICTs) in the academic classroom, and will be
highlighted in this paper. Further, the term “academic social networking” is coined to describe
the use of social media for educational purposes. With proper guidelines set forth by the
classroom teacher, students are able to adapt their informal social networking techniques to
academic writing, with digital social media as the platform upon which to develop, share, and
publish their writing. Online forums such as blogs and wikis provide opportunities for
collaboration among students, as well as the individual freedom for students to express
themselves using their “native” language, that of the Digital Age.
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Public schools across America have been struggling in recent years to meet the complex
educational and psycho-social needs of today’s 21st century school children. The needs of
children have shifted greatly in the past ten years, primarily due to the advent of the digital age
of technology. Not only has the way we communicate with each other changed, but the language
we use to communicate and thus understand the world has changed as well. For instance, just ten
years ago, the majority of Americans did not own cellular phones, much less use them for
“texting”. Laptop computers were still a novelty, and devices such as the iPod and iPad did not
exist. There was no wireless internet or Wi-Fi, keeping us “plugged in” to the web twenty-four
hours a day in every location. And what about social networking sites such as MySpace,
Facebook, and Twitter? These types of digital media have forever altered the way we connect to
other human beings, and were just a glint in the eyes of their young, visionary creators ten years
ago. Indeed, technology has progressed so rapidly in just one decade that it is no wonder why
educators are finding it difficult to keep pace with the use of digital media in their classrooms.
Most teachers today are among the population of “digital immigrants” (Prensky, p. 4)
because they did not grow up with computers and, more specifically, internet-based technology.
They began learning this new language, the digital language, in adolescence and adulthood, and
are in many cases still playing catch-up as technology moves forward at an ever-increasing pace.
School-age children, however, are true “digital natives” because they were born into the digital
age. This way of communicating has always existed for them, having been a part of their lives
since birth. In addition, the ability to stay connected with others socially through digital media
has become constant, even addictive, for young people. The major challenge teachers have faced
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in recent years is how to engage students in ways they understand, to “speak their language” in
order to reach them both academically and socially. In an effort to address the complex needs of
students in the digital age, and thus better engage them in their own education, more and more
teachers are integrating digital media into their classrooms in a variety of exciting and innovative
ways. In particular, some pioneering English Language Arts (ELA) teachers have begun utilizing
a variety of information and communication technologies, heretofore referred to as ICTs, to
develop students’ reading and writing skills. Blogs, wikis, text messages, and tweets are
fundamentally changing the ways in which children and young adults communicate. Many
believe these types of digital social media have perpetuated the downfall of written
communication as we know it. But is this “downfall” inevitable? Some of the new ICTs requite
an economy of language in order to participate – such as a limit on the number of words or
letters used in a single posting – while others have inspired an entirely new form of written
communication, the abbreviated “texting” language, where traditional methods of spelling,
grammar, and communication are modified or ignored altogether.
Sheelah Sweeney, in her article “Writing for the Instant Messaging and Text Messaging
Generation: Using New Literacies to Support Writing Instruction”, argues that ICTs such as
blogs, wikis, and even text messages, can be adapted successfully for the academic classroom.
She writes,
“The Digital Age is synonymous with rapid change. If the way in which we communicate is changing, then educators need to adapt to the new literacy context . . . Schools need to embrace ICTs so that students are prepared to function in a world where (digital media) is the expectation and the norm” (p. 122).
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In addition to Sweeny’s recent research, Gregory Tanto, Melissa Dalbon, and Julie Gaetano, in
their action research article “Academic Social Networking Brings Web 2.0 Technologies to the
Middle Grades”, argue that proper grammar, punctuation, spelling, and other important, more
traditional writing conventions can be both expected by teachers, and achieved by students, in
classrooms where digital technology is utilized. They coin the term “academic social
networking” to refer to the successful integration of social media into 21st century classrooms (p.
12). Through extensive work in their own respective middle school classrooms, these teachers
have proven that with proper planning, guidelines, and expectations for student work, i.e.
outlining the differences between academic communication and social communication, social
media can be used effectively to develop students’ writing and higher-order thinking skills. In
addition, incorporating ICTs and other Web 2.0 technologies into the teaching pedagogy allows
students to use the digital language, the language they know best, to communicate their ideas and
demonstrate their level of understanding of a particular educational topic or concept.
Digital media has forever altered the way human beings communicate. The “digitization”
of society has changed the way organizations function, with more decision-making and
communication responsibilities shifting to workers. What this means is that members of the
workforce must have the ability to communicate in the Digital Age, and educators have the
responsibility of preparing students to be career and college-ready. As we engage in this
discussion of communicating effectively in the Digital Age, however, it is important to note that
the way our brains consume, analyze, and share information has changed over the past decade as
well. In addition, our relationship to language and each other has shifted radically as new
literacies emerge and take precedence in the social landscape. Kress writes,
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“Historical definitions of semiotics – the study of communications signs and symbols – viewed language and communication as a stable system with defined rules, but that theoretical base is changing in response to the evolving nature of language and communication now possible with digital technologies” (p. 153).
More opportunities exist than ever before for people to not only consume information
from others, but to be producers and collaborators of their own information. This new reality can
be both empowering and overwhelming for people. For children and adolescents, writing in the
age of digital communication has taken on new importance, playing a prominent role in the way
young people socialize, share information, and even structure their communication (Sweeny, p.
121). They do not view technology as something new or complicated, but rather as simply a part
of their everyday lives. By embracing digital media, educators are providing the best
opportunities for their students to succeed both academically and socially in the 21st century.
Sweeney insists that “incorporating (digital media) into the writing curriculum does not
have to be an all-or-nothing proposition” (p. 125). Teachers can ease into the process by adding a
few ideas at a time to augment their curriculum. When considering using technology for writing
tasks, it is important for teachers to experiment in order to determine which types of digital
media may be most effective for their students’ specific writing tasks. Lesson plans should never
be written around a piece of technology, however. The question educators must always ask when
incorporating digital media into their lessons is, “How can this technology be used to support and
augment students’ learning?” In this regard, digital media does not change or usurp the academic
frameworks and standards. When using digital media in ELA classes, students must understand
that social communication such as “texting language” is not acceptable. There are acceptable and
expected academic standards that must be met, and these standards align with state and national
frameworks moving students towards proficiency on state standardized tests.
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The first type of digital social media that can be used effectively in ELA classrooms is
the blog. Blogs are websites that utilize a similar, user-friendly template and format, and are
typically authored by one individual, although others can post comments and responses to them.
Blogs do not allow visitors to change the original posted material. Over the past several years,
blogs have become popular forums for many young people to express themselves, and there is
growing evidence that teens with their own blogs tend to be prolific writers both in and out of
school (Lenhart, Arafeh, Smith, & Macgill, p. 10). Teachers can incorporate blogs into their
classroom instruction in a variety of ways. For instance, teachers can create a blog for their class
and post assignments and writing prompts. Students then post their assignments and responses to
the blog, in essence self-publishing their work, and can then receive feedback via the blog from
both the teacher and their peers. When using blogs, however, strict guidelines must be laid out
beforehand so the online forum is not misused.
A second type of digital social media, and the one used most successfully by Dalbon and
Gaetano in their action research, is the wiki. Ribble (2008) defines a wiki as “a collaborative
website composed of the perpetual collective work of many authors” (p. 148). Similar to a blog
in structure and logic, a wiki allows anyone to edit, delete, or modify content that has been
placed on the website using a browser interface. Through the use of the wiki, students are able to
post their original work and receive feedback from each other. Gaetano incorporated a wiki into
her 8th grade advanced ELA class, and Dalbon used a wiki for her 8th grade remedial ELA class.
Both experienced great success in better engaging and motivating students in the development of
their writing. In addition, students reported feeling more a part of classroom discussions because,
by contributing online, they were not competing with their classmates to speak.
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Gaetano’s advanced class used the wiki as a forum to discuss thoughts and opinions
about books the students read independently. These discussions were student-centered and
student-driven, and mimicked the fast-paced social interactions students have outside of school.
The teacher’s role was primarily in the initial structuring of the wiki, and also as moderator of
the discussions, although students were encouraged to self-monitor each other. Dalbon’s
remedial class used the wiki to post prompts for students to respond to after in-class readings.
The first couple of discussions occurred in school in the “virtual classroom”, and students were
given a rubric beforehand which outlined the expectations and guidelines for the use of the wiki.
They were also given a scale for how their responses would be graded. Eventually, the wiki
discussions became out-of-class assignments that students completed on their own time. Students
reported that using the wiki made learning fun, and was a lot less pressure than responding in
front of classmates who might mock or criticize their responses (Taranto et al., p. 16). The
purpose of the wiki is never to discourage face-to-face discussions, but rather to provide an
alternative forum for those students who are intimidated by such interactions to express
themselves and demonstrate their understanding.
For teachers new to social networking technology, the appeal of wikis and blogs is that
they allow everyday users, without knowledge of programming language such as html, to
transform the internet from a “read-only” web to a “read AND write” web. Many teachers and
administrators are hesitant to allow students to use social media in an academic environment,
however, due to the challenges in regulating content being posted. Social media has been used in
particularly destructive ways by youth in the form of cyber bullying, and this is something
educators and schools must consider carefully when allowing students to use social media for
academic purposes. This is why Dalbon and Gaetano, in conjunction with their school district,
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drafted an “Academic Social Networking Contract” for both students and parents to review and
sign before engaging in this type of technology in school (p. 17). This contract not only holds
students responsible for the content they post on their class blog or wiki, but it also encourages a
sort of “digital citizenship” where students learn to use social media responsibly. When it comes
to developing 21st century skills, there are few that are more important than learning how to be a
responsible citizen in the Digital Age. Miller, Thompson, and Franz concur,
“By modeling appropriate behaviors rather than denying students opportunities to use digital technology tools, middle grades educators can promote digital citizenship among adolescents” (Miller, Thompson, & Franz, p. 28).
Of course, there are many more ways to use technology in the classroom besides wikis
and blogs, although these two online forums provide both teachers and students with the best
academic opportunities with regards to their ELA education. In her article, “Language Arts
Educators Balance Text-Only Tactics with Multimedia Skills”, Katie Ash reports that some
teachers are requiring students to create PowerPoint presentations with multimedia in addition to
the traditional writing of an essay (p. 7). First grade classrooms are using digital storytelling
programs such as Storybird to write and present their writing. An even newer trend is the “Cyber
English” classroom, where students create either their own websites or blogs, and then spend the
entire class period writing and publishing their work on their site. Most Cyber English teachers
believe that students are able to more fully express themselves if they can incorporate various
multimedia in their writing by digitally publishing their work. In addition, they report that the
quality of students’ writing improves greatly using this method. High school English teacher Ted
Nellen, who pioneered Cyber English, states that using websites allows students to embed video,
audio, and images into their writing, to fully allow for their own self-expression and means of
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demonstrating understanding. In addition, “having an authentic audience online encourages
students to do their best work” (Ash, p. 7). Dawn Hogue, another Cyber English teacher,
concurs:
“When student writing becomes public, it ceases to be this assignment they just hand in for the teacher. At some point, the shift happens in their minds that anybody could be reading this, and it really needs to look good” (Ash, p. 7).
In addition to writing and publishing their work on their own websites, students must
complete monthly “cyber journals” where they reflect on current readings as well as on how
using a computer in English class changes how they learn. One of the most important reflections
students have is the realization that their writing is not, as Hogue puts is, “static” (Ash, p. 7).
Writing has a heartbeat – it is alive, changing, and growing. When students go back and read the
work they have posted online, they take responsibility for it, and as such continue to revise it
over time.
Some teachers have been so bold as to even incorporate text messaging into the academic
environment. Rather than forcing students to keep their cell phones turned off during class,
teachers send brief questions and writing prompts to students via text messages. Students then
respond to the questions by texting back to the teacher. While this method is perhaps best
appropriate for high school students, K-12 classrooms, usually at the behest of their school
districts, have begun using interactive digital technologies to conduct formative assessments,
both for those using large data management systems, and those creating their own independent
assessments.
The argument that technology has made communication skills obsolete is a false one. On
the contrary, the development of social media over the past decade has made the demand for
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communication stronger than ever before. In this Digital Age, people have endless opportunities
to communicate, and indeed communication is required of everyone, both in their careers and in
their everyday lives. The demand for communication is stronger than ever before. This could
well explain the rise of such digital media as text messaging, Facebook, and Twitter. As the
world becomes more and more connected through advances in information and communication
technologies, classroom experiences will need to reflect those same changes (Taranto et al., p.
12). The digital media discussed in this paper, as well as various other forms of new literacies,
both current and yet to be created, provide unprecedented opportunities for students to access
higher order thinking skills and communicate their thoughts and feelings powerfully and
effectively. The role of the teacher in the Digital Age is not to deny, but rather to embrace the
power of information and communication technologies (ICTs) to uplift and transform the minds
of their students, so that they may meet their fullest potential as 21st century citizens.
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REFERENCES
Angeli, E., Wagner, J., Lawrick, E., Moore, K., Anderson, M., Soderlund, L., & Brizee, A.
(2010, May 5). General format. Retrieved from
http://owl.english.purdue.edu/owl/resource/560/01/
Ash, K. (2011). Language arts educators balance text-only tactics with multimedia skills.
Education Week, 30(35), 7-12.
Kress, G. (2000). Design and transformation: New theories of meaning. In B. Cope & M.
Kalantzis (Eds.), Multiliteracies: Literacy learning and the design of social futures.
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