Make better display buying decisions

We’ve made it easier than ever to make intelligent media-buying decisions. With DoubleClick Bid Manager, you can rely on powerful audience and contextual data to target the right customers at the right moments and utilize robust optimization capabilities to bring control and performance to your campaigns.

• Withourbest-in-classkeywordcontextualtargeting,youcanreachconsumers at the precise moments they are reading relevant content.

• Layerthiswithfirst-andthird-partydatatoreachyourpreciseaudienceandinstantlyfindthemostsuccessfulplacestoshowyourads.

• Bidandbuywithtoolsthatareeasytouse,inasingleintuitiveinterface.

• Relyonproprietaryoptimizationtools—theresultofyearsofGooglebiddingtechnology expertise.

Scale your business

With access to more than 37 billion impressions daily across inventory from more than 40 countries, the opportunities to grow your business are unlimited.

• Choosefrommultipledisplayformats,includingmobile,video,richmedia,expandables,andprivateinventory—allinoneplace.

• RestassuredthattheDoubleClickplatform—backedbytheglobalGoogleinfrastructure—hasthetechnologyandcapacitytogrowatthepaceoftheindustry.

• Withstreamlinedworkflowsandanintuitiveinterface,DoubleClickBidManagermakes display buying simpler and faster, so you can do more in less time.

Integrate your online marketing

Bringtogetherallyourdisplayformats,data,anddigitalchannelsinoneplace—forfasteraccess,betterinsightsandmoreeffectivecampaigns.We’vecreatedasingle,comprehensive platform for advertisers and agencies to easily manage their media.

• Accessalldigitalmediabuying—reservations,auctiondisplay,search,social,video,mobileandmore—throughtheoneinterface.

• Finally,getasingleviewofyourconsumer.Bringallofyourdigitalchannelstogether for true cross-channel campaigns, reporting, and insights.

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There’s a smarter and easier way to use real-time bidding when buying display. DoubleClick™ Bid Manager is a sophisticated demand-side platform that’s fully integratedwithDoubleClickDigitalMarketing—anddesignedtodeliverprecise and powerful display buying.

37BAccess 37+ billion impressions daily

40+Buy inventory from 40+ countries

DoubleClick Bid Manager

dynamic creative

cross channel

audience

contextual targeting

optimization

video

publisher

verification

ad serving & trafficking

search management

transparency

dynamic creative

cross channel

audience

contextual targeting

optimization

video

publisher

verification

ad serving & trafficking

search management

transparency

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DoubleClick Bid Manager

Take a closer look at what you can do with DoubleClick Bid Manager

©2012GoogleInc.Allrightsreserved.Google,theGooglelogo,DoubleClickandtheoubleClicklogoaretrademarksofGoogleInc.Allothercompanyandproductnamesmaybetrademarksof the respective companies with which they are associated.

About DoubleClick Bid Manager DoubleClick™ Bid Manager is a next-generation demand-side-platform (DSP) providing trading desks, agencies, and advertisers with greater transparency and performance in global display media buying across ad exchanges. Proprietary algorithms analyze every impression and optimize buying in real time to meet advertisers’ unique objectives. Powerful targeting combines audience and contextual data to reach the right audiences at the right moments. DoubleClick Bid Manager is fully integrated with DoubleClick Digital Marketing, streamliningworkflowsandreportingandenablingtruecross-channelbuying. www.doubleclick.com/bidmanager

About DoubleClickGoogle’sDoubleClick™providesadmanagementandadservingsolutions to companies that buy, create or sell digital advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, DoubleClick platforms helpcustomersexecutetheirdigitalmediastrategymoreeffectively.

Precisely target the right customers:Fromyourfirst-partydatatothe30,000+audiencesegmentsofferedbyourthird-partydatapartners,DoubleClickBid Manager provides the full breadth of audience targeting. Easily identify consumers who have already engagedwithyourbrand,orfindprospectivesbasedontheir demographics, behavior, location, and interests.

Find them at the right moments: Our proprietary keywordcontextualtargeting—developedfromyears ofGooglesearchexpertise—analyzeswebcontenttodetermine the precise semantic meaning of each page, allowingyoutofindtherelevantplacesforyourads.Whenlayeredwithaudiencetargeting,youcanfindtheright audience at just the right moments.

Optimize based on your unique objectives: Our proprietary algorithms can automatically optimize bids tomeetyouruniqueobjectives,fromCPCorCPAtargetsto maximizing revenue. Make the most out of your media dollars by making them work towards your specificgoals.

Buy all your display and formats in one place: InDoubleClick Bid Manager you can buy all of your display formats—video,mobile,richmedia,expandables,andstandarddisplay—inoneeasy-to-useinterface.Nowyoucan pull reports, analyze performance, and optimize your campaigns all in one place.

Buy direct from publishers: Weoffermultipleoptionsto buy directly from publishers, allowing you to bring the power of real-time buying to your direct deals.

Protect your brand:Findtherightplacementsfor your brand with our many brand safety measures. Built-inbrandsafetysettingseasilyfiltervarioustypes ofsites.Youcanalsoavoidspecificplacementswithkeyword, page, or site-level exclusions, or target the sites you want with custom site lists.

ad serving & trafficking

Integrate with DoubleClick ad serving: DoubleClick BidManagerisfullyintegratedwithDFA,whichmakestrafficking,reporting,andanalyzingcampaignssimplerand more accurate. Creatives, user lists, and reporting datafromDFAareautomaticallyavailableinDoubleClickBid Manager for your campaigns.

Close the loop with search: You now have the opportunity to re-engage with consumers who have clicked on your DoubleClick™ Search-managed ads by showingthemdisplayads.RemarketinglistscreatedinDoubleClick Search are automatically available in DoubleClick Bid Manager.

Get full transparency: With fully transparent reporting you see exactly where your ads run and how they perform in real-time. You also know the exact costs associated with your media and data purchases with no hidden fees.

Our algorithm evaluates up to 40 variables in less than 40 milliseconds to calculate each bid.

800M Access800+millionunique urls each day

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