DMI Partner Case Study

THE LEARNING PEOPLEThe Digital Revolution: A Measure of Success

DISCOVER MORE ON DIGITALMARKETINGINSTITUTE.COM

CASE STUDY | EDUCATION PARTNER

CHALLENGE

Digital media has revolutionized how the world communicates. But how do businesses, which are keen to capitalize on new digital technology, measure the digital experience ofa potential new employee?

It’s a quandary that Patrick Aylmer, Founder and Director of online education website The Learning People has seen time and time again.

“We have been watching marketing job specs for quite some time, and there is definitely a surge in demand for people with digital marketing experience, the trouble is, we know from practice that it’s very difficult for candidates to prove that digital knowledge, and indeed for employers to tell the difference between one person’s skill’s and another’s without a qualification to back it up.”

The Learning People is a successful online education website that connects people in the UK to the world’s best online training courses and certifications.


PARTNER

INDUSTRYEducation

HQBrighton, UK.

PROFILEThe Learning People is an online education website that connects people in the UK to the world’s best online training courses and certifications. Their aim is to give their students the best training and support possible.


The Learning People have been watching the rise of digital marketing requirements on job specs for quite some time, and fielding a growing number of requests from jobseekers and career movers, for a professional digital marketing qualification. So, it was only a matter of time before the company rolled out their own course.

SOLUTION

With a mandate to provide the best training that they can find, the Learning People spent months researching their options. Eventually, it was clear that one qualification in particular was standing out.

It was very clear to us that the Digital Marketing Institute’s offering was head and shoulders above anything else.

For the Digital Marketing Institute, their relationship with The Learning People was just as positive. The current product range that existed in the Digital Marketing Institute showed that they knew what their students wanted, and delivered to the highest standard. For the Learning People this in-depth understanding of the core subjects was key to any agreement.



- Patrick Aylmer, Founder and Director

Because the Digital Marketing Institute pays close attention to developments, trends and growth in the digital sector and review courses to include what’s relevant today, their Digital Marketing courses are always evolving.

They also offer the global standard in Digital Marketing education and certification, with a syllabus validated by Google, Facebook, Twitter and LinkedIn. These credentials are unique to the Digital Marketing Institute and the Learning People were swift to recognise the vast potential in what we offer.

RESULT

While being able to offer a validated professional course is very important, integrating that course and rolling it out to new students is another challenge entirely.

With the support of the Digital Marketing Institute, the Learning People were able to launch their new courses as efficiently and smoothly as possible. Patrick says: “From the beginning of the on-boarding phase with the Digital Marketing Institute, we’ve had support for our student services, our marketing and sales, and that’s ongoing. And we’re incredibly excited about the level of support that we’ve had.”

key factsOur syllabus is validated

by Google, Facebook, Twitter and LinkedIn.

We show our partners how to promote their

courses through targeted online campaigns and

diagnostics tools.

80% of Digital Marketing Institute students now

work in the digital space.



Kate James, Head of Student Care says:

The setup of the system for our students, the registration process to get on board with the Digital Marketing Institute courses is really straightforward and it works really, really well for us and for our students.

“From student registration to marketing, the partnership with Digital Marketing Institute has meant full support in every process and it’s been wildly successful. So successful in fact that many of The Learning People staff now take our Digital Marketing Institute courses to keep up to speed themselves – and to stay ahead of their competitors”. Steve Linney, Head of Marketing says: “It’s been a really smooth launch. The Digital Marketing Institute guys have made my job a lot easier.”

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DMI Partner Case Study