JUNE 2018

New 15W-50 Synthetic Metric Motorcycle Oil is recommended for motorcycles that require 15W-50 motorcycle oil, including those made by Ducati*, BMW*, KTM*, Yamaha*, Triumph* and Royal

robust power and acceleration, helping your

And it so they can focus on reaching

Metric Motorcycle Oil Dealer Sales Brief in the Resource Library of

NewViscosity

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JUNE 2018 | 3M A G A Z I N E

FEATURES

8

Synthetic Transmission Fluid

10 Top Tech Questions - Answered

12 Why Your Marine Lower Unit

DEPARTMENTS

4

6 Letters to the Editor

7

14

ADVERTISEMENTS

2

5

15

T

STAFF

Editor Terry Johnsen

Associate Editor Joel Youngman

Staff Writers Kathy Anderson

Dan McClelland Jamie Trembath Joel Youngman

Jeff Spry

Content Contribution

Len Groom

Don Zupec

Editorial Contribution

AMSOIL Magazine are

Co-President & COO Alan Amatuzio

Co-President

Communications Department

DISTRIBUTOR

EDITION

JUNE 2018

T A B L E O F C O N T E N T S

M A G A Z I N E

THE COVER

Keep Your Customers Moving Forward With AMSOIL Synthetic Transmission Fluid |

4 | JUNE 2018M A G A Z I N E

Co-President

Alan AmatuzioCo-President & COO

Major changes to an industry or

disruptors – something or someone is introduced that disrupts the

to the new idea or product and the

revolutionary, but it did not cause

The disruption didn’t begin until the

OK, maybe it wasn’t a disruption in the purest sense of the term – there certainly wasn’t an immediate shift to synthetics, but you get the

product and got it into people’s

concept and changed consumers’

A lot has changed in four-and-a-half decades, but a few constants

the best motor oil in the world, and

a disruptor!

Alan Amatuzio

MAY 2018 | 5M A G A Z I N E

SOMETHING BIG IS COMING.

the horizon and it’s not too late to register for this

the AU Business Summit (July 18-19), an optional

REGISTRATION

J U L Y 1 9 - 2 1 , 2 0 1 8

FEATURED SPEAKERS

Todd Falcone

and trainer Todd Falcone

tips through his comedic, yet

on the latest trends in the

cars and the demand for

Go ahead…2018

BIG SOMETHING BIG ISCOM

ING.

SO

MET

HING BIG IS COMING.

6 | JUNE 2018M A G A Z I N E

TAX CERTIFICATES

account submit a new Uniform Sales

account’s responsibility to stay on top of this? As a sponsoring Dealer, it is

with my accounts, is through the Dealer

Since Dealers are challenged to

accounts, if the retail account is being

why isn’t the sponsoring Dealer being copied on this notice? Or, if there is no notice being sent to the retail account, an email notice sent to the sponsoring

Gale Binder

AMSOIL: Thank you for your letter and efforts to serve your tax-exempt accounts, Gale. We send emails to accounts that are within 60 days of their

messages are sent on the 15th and 30th of each month. For accounts without

required even for accounts from states

In these cases, we require updated

The reports in the new Dealer Zone

messages from AMSOIL. This is also another good reason to ensure all your customers have valid email addresses

AVIATION OILS

But one thing has drastically changed

Aircraft Association (EAA), with owners

and a good place to start with product interests would be to do a study at the

AMSOIL: Brian. We are continuing to study this market to gather information and

for AMSOIL Dealers.

WELCOME TO AMSOIL

AMSOIL Magazine, in

My brain can remember this since we’re at trade shows to help educate

Wear protection Engine cleanlinessLong oil lifeCorrosion protection

Easy cold-temp starts

AMSOIL: That is a great discovery, David. Thank you for pointing out this

CALENDARS

instead of them dealing with a big

AMSOIL:calendars, Dean, and thanks for providing such good service to your customers.

Email letters to:

Or, mail them to:

Letters are subject to editing for length and clarity; please include your name, address and phone

JUNE 2018 | 7M A G A Z I N E

T E C H T A L K

you’d be happier with 20 mpg, right?

displacement V-8 is much thirstier than a tiny four-banger, your right foot and

more energy to circulate than lower-

the engine is going to waste some fuel

Does that decision consider engine

fuel economy, but we’ll end with towing

that pulling a camper or hauling a load

in the journal found that

can reduce fuel economy as much as

The desire to spend less on fuel has

that promise increased fuel economy,

for gasoline engines and for powersports

your roof and pulling a camper on

use of direct fuel injection is one of

engines, the fuel injectors spray fuel

air before entering the combustion

carburetors it replaced, it’s not as

direct-injection has only recently entered the gasoline realm, we diesel

interfere with the injector’s spray pattern, particularly in modern high-pressure

thoroughly combusts, the injector can emit a stream of fuel that doesn’t burn

Deposits can also form on the piston

lead to pre-ignition if bad enough, which

concentrates, they contain a concentrated dose of cleaning agents

deposits, helping restore fuel economy

up, they maintain fuel-system and engine cleanliness to help you get

power by raising the cetane of diesel

4

fuel economy beyond the engine’s

Everyone wants better fuel economy

|

8 | JUNE 2018M A G A Z I N E

KEEP YOUR CUSTOMERS MOVING FORWARD WITH AMSOIL SYNTHETIC TRANSMISSION FLUID

Room For Error

technology and a growing number of ATF

probability of misapplication, especially

deferring maintenance can lead to costly

often confused by what constitutes a

complicate the matter, manufacturers that use the same transmissions as those in

rely on metal-to-metal contact to function

required to protect transmissions in

TARGET MARKETS

auto-repair shops

KEY BENEFITS

Field testing was conducted to compare

100,000 miles before the transmissions

and pulley system protected from wear

mpare

GM DEXRON VI

25%

Ford MERCON LV

20%

Toyota* WS 13%

Various CVT

12%

Chrysler* +3/+4

7%

Other

ATF Specifications

JUNE 2018 | 9M A G A Z I N E

feature more than just motor

recommendations for

Help your customers stay on top of

TARGET MARKETS

managers and other professionals

protection

KEY BENEFITS

• Reduced maintenance

• Meets the majority of popular

TARGET MARKETS

• Customers who want a high-

KEY BENEFITS• Helps installers capture their share

TARGET MARKETS

KEY BENEFITS • Outstanding wear protection

AMSOIL Transmission Fluid Family

Pinnacleof AMSOILProtection

OutstandingCost-to-PerformanceRatio

10 | JUNE 2018M A G A Z I N E

We carefully tailor our synthetic lubricants under the strictest quality control standards to

not only unnecessary, it may

We maintain formulation details

synthetic base oils used in our

remained the leader in the synthetic lubricant industry by continually researching new technologies and demanding only the highest-

forward with new technologies, it is

increasingly more important that this

We do not insist on a particular type of base oil, but do insist on

base oil or combination of base oils

our lubricants to be application-

the end of the day, the type of base oil used to formulate the oil is inconsequential; the product’s

we followed suit and did not list

V-Twin Transmission Fluid has a

Our synthetic motor oils are formulated using premium synthetic base oils and the highest-

formulation and robust TBN

and neutralize the acids that

off) helps reduce oil consumption

criteria for good low-temperature

temperatures and an SAE 5W oil

TOP TECH QUESTIONS - ANSWERED

JUNE 2018 | 11M A G A Z I N E

conditions for its equipment; we

gasoline engines as conditions that

What may be considered normal oil consumption

and wear accumulated on an engine,

Typically, one quart of oil within 3,000

and can be used to top-off

when conducting a transmission

the automatic transmission will be

Is it OK to use non-AMSOIL brand it must be determined that the lubricant was directly responsible for the failure; if the oil didn’t cause the problem, the warranty cannot

BIG SOMETHING BIG ISCOM

ING.

SO

MET

HING BIG IS COMING.

Why Your Marine Lower Unit Needs Regular ServiceThough your marine motor gets all the attention, your boat isn’t going anywhere without the lower

The SHIFT SHAFT allows the operator The transmits engine power to the prop,

The SEALS

PINION GEAR

GEARGEAR

BEARING CARRIER

The bearings, housed in the BEARING CARRIERS, require consistent

number-one cause of bearing failure is degraded gear lube or lubricant

The contains large teeth that mate with similar teeth on the

frequently pops out of gear,

dog is typically made of softer metal than the gears so it wears out instead of the gears, which are more

Strong anti-wear properties

lower unit shifts properly

lower unit contains a PINION GEAR that

or , depending on

pressure on the ring gear teeth,

gear teeth separated, they can chip and

annually and allows the lubricant to deplete

PROP SHAFT

JUNE 2018 | 12M A G A Z I N E

PRO TIP:Change your marine gear lube

the lower unit running strong

installation and reduces mess

M A G A Z I N E

enthusiasts and racers with superior high-

• ABS and traction-control performance

• a broad range ofapplications

®

• boiling point to

Cleaner is a professional- strength product that helps auto enthusiasts and

and other contaminants

•

residue-free• , non-

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PERFORMANCE AND RELIABILITY

14 | JUNE 2018M A G A Z I N E

National is the prime

smile and the constant use of your

funny on the big screen, but when you

life, you want to grab your wallet and

professional’s number-one concern

followed me around the lot, shifting to

about what he had recently learned

my needs, Ed tried to satisfy his

That’s why he tried to learn my budget right away so he didn’t waste

3) Ed couldn’t adequately assess

problems and ended up missing

and lost any chance of earning my

we were being watched, but nobody

with seat adjustments, he jumped in

coffee cups, the salesperson told us

the person who had treated us so well

So, why the big difference in

The salesperson at the second

and put our needs ahead of his

customers’ problems more than you’re

I N S I G H T O N S A L E S

Remember – you’re selling solutions, not products

|

the Protection to Win 20W-50 Competition Diesel Oil (DCO)

high-horsepower demands of sled pulling, dyno runs and drag

•technology formulated

protection in performance-

• 50 percent more

high cylinder pressures

• formulation

protection, while offsetting the

• and phosphorusfor bulletproof wear protection

• superior shearstability to withstandthe intense stress andcompression common to high-

• May be used in any diesel

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• • amsoil June 2018

F i l t r a t i o n S o l u t i o n s

WE HONOR

Minimum 10%

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