www.retaillab.com

Company profile

WELCOME to (new) retailLAB. Making Retail Personal

Today’s Customers want everything! They want the advantages of digital, such as broad selection, rich product information and honest Customer Reviews. But never forget: They also want all the advantages of physical stores as well, such as personal attention and service, shopping as an event and engaging experiences.

RetailLAB (since 1974) is an international retail consulting and design company, based in Europe. Hans van den Hout founded the very first retailLAB in the Netherlands. Over the decades he, and his teams, have created some of the best, most successful and award-winning, stores all over the World.

40+ 50+ 1000+ 11 YEARS CONCEPTS STORES COUNTRIES

The big idea behind retailLAB is to create engaging store/brand experiences and to optimize digital presence. We want to inform Retailers and Brands on ‘What’s going on in the retail world today’, and help them to stay focused on ‘the customers experience’ and ‘making retail personal’.

So what's new? At (new)retailLAB we offer you a team of experts, who know their 'retail' and are here to help you. Our highly motivated team of experts will 'Make retail personal' by a range of services, tailored to your needs. At prices that you'll like. From a one hour OneonOne to a new retail concept. Let our team inspire you on a 'the new journey of shopping' and 'the new ritual of buying'

The success of retailLAB and our clients lies in the unique ability to team up creating concepts that are new and not only reach (and often exceed) the business objectives, but also make the shopping experience more engaging and rewarding for the Customer and will make the difference between ‘Just Looking’ and ‘Real Buying’.

Check out our ‘15 new retailLAB services’ how to improve your concept and retail performance.

The Netherlands

www.retaillab.com

[Consultancy] 1.Making Retail Personal by Hans van den Hout.

Personalization and Customization are the key areas for retailers and brands to be paying attention to. Bricks-and-mortar’s biggest challenge is not just to use technology to bring more data-driven insights into the physical retail environment, but to combine this statistical knowledge with human warmth and touches to make Stores and Brands personal again. Let Hans inspire you and look at new and profitable ways to create more uniqueness and improve on the shopping experience, to get in touch with the ever changing mood- and mindset of a reluctant customer. Sharing Experience and First impressions. Talking business, based on Adding Value from an Inspiring and Engaging perspective.

Hans’ Making Retail Personal services:

ONEONONE BOARDROOM

CONCEPTSCAN Streetail

Lectures

Masterclasses Start Ups/ SCALE Ups

Bottom line

From the Retail floor into the Boardroom. Hans is always highly motivated to inspire owners and managers to listen to the needs and wants of the Customer, analyzing and implementing todays data driven resources of retail managers into easy, smart and practical directions to follow. Step by step he moved his way up from designing inspiring and award winning Stores, Brands, Hotels, into the strategic and creative thinking behind some key Retailers and Brands. At (new) retailLAB there is always a strong focus on using all existing and new tools to create retail stories and experiences that will make the difference between ‘Just Looking’ and ‘Real Buying’ Check out how Hans’ Making Retail Personal services can help your business on www.retailLAB.com call him or email him direct on Hans@retailLAB.com.

www.retaillab.com

[Design] 2. Creating HAPPY Stores by Marion van den Hout. Shopping is about the Customer. It should be fun. The only way to make that happen is to design the whole new experience around the Customer, and Creating HAPPY Stores that WOW the public, trigger All Senses, shops that really work, make money and last longer. retailLAB has the back-up of a Super team, headed by Marion van den Hout. Her trademark attention to detail is seen in all retailLAB stores. The store needs to inspire and engage. The products have to be highlighted through the best in Visual Merchandising but also pampered by a sales team that really knows how to get, and stay, connected. Marion’s Creating Happy Stores services:

(re)STYLING ALL Senses Shop-in-Shop POP Up

Decoration PROPS

Why creating HAPPY stores? Because ‘A HAPPY Store makes more money’ and will keep your customers longer in store. Stores that stay ahead of the game tell stories, inspire and engage the Customer. All touchpoints of the Customers Journey have to be taken into consideration, to move the Customer from ‘just looking’ to ‘real buying’. Your Store has to stay ahead of the game , telling stories and creating new values, inspire and engage the Customer. Our restyling team will help (within your budget’s limits) to create something unique that fits perfect on ‘Who you are’, and ‘Who you are focussing at’ For further details on Marion’s “Creating HAPPY Stores” services check our new website www.retailLAB.com or email her Direct on Marion@retailLAB.com.

www.retaillab.com

[EtailLAB] 3. Optimizing Digital Presence by Nadifa Jama. Generating Traffic, Growth and increasing E-Commerce by blending technology with the stores human touch is the only way to deliver the Crosschannel, “best of both worlds”, encounter that shoppers will expect going forward. NEW Retail Marketing is undergoing rapid and major changes. We are moving away from mass, marketing into more personalized, One-on-One communication with Customers, through all major channels. This is where EtailLAB marketing support becomes a great opportunity to make your Store/Brand Customers first choice. New Retail is so exciting, because it is the perfect mix between Bricks & Clicks. Nadifa’s Optimizing Digital Presence services:

e-commerce TRAFFIC

GROWTH/TRIBE marketing

SEO/SEM INSPIRATION

Optimizing Store and Brand performance. At (new) retailLAB there is a strong focus on using all existing new tools in creating retail stories and experiences that will make the difference between ‘Just Looking’ and ‘Real Buying’. Looking for INSPIRATION? We share the best retail, design and digital media concepts and stay CONNECTED with a global network of retail Architects and Designers, who also want to add value to their individual retail projects. Join the conversation online or @ our Social Media! For more in-depth information on our digital marketing services, we are happy to assist you. Just get in contact with Nadifa Jama at our website or email her direct on Nadifa@retailLAB.com.

www.retaillab.com

Welcome at (new) retailLAB! Making Retail Personal If you are looking for personalized consult, creative support or improving your digital presence, we are here to help you. Let our experience and knowledge inspire you on ‘the New Journey of Shopping’ and ‘the New Ritual of Buying’. 3 key retail areas 3 retail experts 15 personalised new services

Please look at some of our Award-Winning projects on our website. Some of them are benchmarks for the industry. Our passion for retail, our in-depth involvement and drive to create exciting stores(stories), helped us to develop the best in retailing. We always focus on the ultimate customer, talk to them, listen to what makes them move.

retailLAB, The Netherlands retailLAB, Belgium

Let’s talk or meet! We are always excited and interested to hear from you, Whether you want our help for a new concept or strategy, need creative support from our Design team, or want to check what E-TAILLAB could mean for your business , we are here to help you with our highly motivated team of experts. retailLAB Belgium retailLAB The Netherlands the Retail House Frame 21 Building Kalmthoutsesteenweg 140 Rietschotten 1 2950 Kapellen 4751 XN Oud-Gastel Belgium The Netherlands

Questions? Hans@retaillab.com Questions? Marion@retaillab.com Questions? Nadifa@retaillab.com