PEPPERGANGDigital Media With Spice www.peppergang.com

STATISTICSDigital Media

Your Business NEEDS TO KNOW For The Future.

DIGITAL MEDIA IS GROWINGWith No End In Sight.

SCREEN BASED

PRINT BASED

On Averageconsumers spent

HRSOF LEISURE TIME

PER DAY

IN FRONT OF SCREENS

63%65% 65%

54% 38% 33%

Of online searches start on asmartphone.

Of online shopping starts on asmartphone.

Of those that started shop-ping on a smartphone continue on a tablet.

Of smartphone use is forcommunication.

Of our daily media interac-tions occur ona smartphone.

Of smartphone use is forentertainment.

People are using MORE THAN ONE device to perform their tasks, either simultaneously, or sequentially, and they rely on SEARCH to move between devices.

How much are we multi-screening?

of the time we’re using a smartphone.

of the time we’re using a tablet.

of the time we’re using a laptop.

of the time we’re watching TV.

Emailing

60%

42%Social networking

22%Find info on one device and use another deviceto find out more

SEQUENTIALmulti-screening

Using one device and then moving to another.

SIMULTANEOUSmulti-screening

Using multiple devices at the same time.

67%shopping online

63%searching for info

SEQUENTIAL-SCREENING TIME IS SPENT:SEQUENTIAL-SCREENING TIME IS SPENT:

use multiple screens over time to accomplish a task.USERS

start shopping on one device then continue on another.USERS

use a smartphone and computer simultaneously.USERS

use a computer and TV simultaneously.USERS

Of those users, 98% do it that same day.

use a smartphone and TV simultaneously.USERS

COMPANIES ARE BEGINNING TOFocus Their Efforts On Inbound Marketing.

INBOUND MARKETING: Marketing that draws people in and makes them brand ambassadors.

INBOUND MARKETINGcosts onaverage

less than traditional marketing.

PROVIDES LEADS FOR

OF COMPANIES.43%

PROVIDES LEADS FOR

OF COMPANIES.52%

PROVIDES LEADS FOR

OF COMPANIES.36%

PROVIDES LEADS FOR

OF COMPANIES.43%

FACEBOOK LINKED IN

COMPANY BLOGTWITTER

41% OF COMPANIES USINGINBOUND MARKETING WILLINCREASE THEIR BUDGETNEXT YEAR.

CONSUMERS RELY ON SOCIAL MEDIAWhen Making Purchasing Decisions.

73%88% 68% 56%Of companies said

they would consider unpaid Facebook

content.

Of companies said they expected their

social media advertis-ing budget would

increase next year.

Of companies said Facebook was useful in driving purchase

intent.

Of companies expect-ed their paid Face-book advertising

budget to increase.

REFERENCESREFERENCESREFERENCES

Google, The New Multi-screen World: Understanding Cross-PlatformConsumer Behavior. August, 2012.

VanBoskirk, Shar; Riley, E. et al, Right-size your interactive marketingorganization. Forrester, September 21, 2011.

Hubspot, 2013 State of Inbound Marketing Annual Report

Learmonth, Michael. Ad Age Survey: Marketers Love Facebook, butMany Have No Idea if Their Ads Work. Adage.com June 27, 2012

Learmonth, Michael. Ad Age Survey: Marketers Love Facebook, butMany Have No Idea if Their Ads Work. Adage.com June 27, 2012

Ewing, Mike. 71% More Likely to Purchase Based on Social MediaReferrals [Infographic]. Hubspot, January 9, 2012.