Current Trends with Inbound Marketing and Social Media

www.merrigangroup.com© 2011 Mary Ellen Merrigan

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Current Trendswith

Inbound Marketing & Social Media

5 Social Media Truths You Need to Know

for 2012


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Traditional marketing is outbound.


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We’re sick of interruptions.


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“Business, more than any other occupation, is a continual dealing with the future.”

-- Henry R. Luce


5Inbound conversations count today.


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Inbound marketing builds visibility.


7Myth: social marketing saves money.


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#1. EXPLOSIVE GROWTH LEADS TO CHANNEL FATIGUE.


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We live in an attention economy.

http://www.onlyinfographic.com


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Daily deals increase the noise.


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Which channels fit your brand?


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Platforms equate to search results.


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Customer-centric wins the race.


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Evaluate:


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#2. CONTENT CONTINUES TO GAIN IMPORTANCE.


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Content is more than words.

Audio Video Charts Info graphics Illustrations Photos Cartoons Animation Podcasts


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Build content distribution systems.


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Talk directly to your customer.


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Personalize your content!


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Evaluate:


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#3. TOOLS TO MANAGE SOCIAL MEDIA PROLIFERATE.


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Google Tools add value.Keyword Tool / AdWord


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Google Alerts monitor anything.


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Syndicate your web experience.


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Google Reader streamlines info.


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Google Places make it local.


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Smart phones and tablets rule.


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Evaluate:


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Special offer from today’s event.


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#4. BOOST WEBSITE TRAFFIC THROUGH INTERACTIVITY.


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Modernize your website.

1. Email opt-in visible on every page2. Social sharing buttons3. Blog4. Photo-sharing5. Video6. Events page7. Cross-promote


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Inbound marketing rocks!

95% of clicks are from page one search + Email expenditures + SEO expenditures + Daily Deals sites (GroupOn, LivingSocial, Fab) Social media increases fundraising by 40% Share this Facebook continues to expand…


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Social Media is essential!


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Advertise and cross promote.


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Understand that mobile matters.


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More than Talk: Action in Mobile Marketing

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MobiLens data from comScore released in May indicates 72.5

million people in the US owned smartphones by March 2011, up

15% from the preceding three-month period. Google Android

continued its trend of luring US smartphone subscribers from RIM

Blackberry, though RIM retained its number two position. Android

gained about 21% market share from December 2010, rising from

28.7% to 34.7%.

72.5 Million Owners and Growing

U.S. Smartphone Market, by PlatformDec. 2010-March 2011, 3-month average shareSource: comScore


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More than Talk: Action in Mobile Marketing

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It is a mobile “data tsunami” according to

Nielsen, with app-friendly OS phones at

the epicenter. Consumers with iPhones

and Android smartphones consume the

most data: 582 MBs per month for the

average Android owner and 492 MBs for

the average iPhone user.

Overall, in the last 12 months, the

amount of data the average smartphone

user consumes per month has grown by

89%, from 230 MB in Q1 2010 to 435

MB in Q1 2011.

“Data Tsunami” – 89% Growth Y-o-Y

Data Usage in MB by Mobile Operating SystemQ1 2010-Q1 2011, Average MB per userSource: The Nielsen Company


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QR Codes offer instant information.


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Evaluate:

My website is interactive and mobile-friendly.

(1 to 5)


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#5. PLAN TACTICS TO INCREASE SUCCESS.


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Begin with the end in mind.

1. Set specific goals1. Set up social accounts2. Maintain/freshen profiles

2. Develop a routine3. Talk procedures/boundaries4. Streamline process5. Measure results6. Back up


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Practice ME’s rule of three.

1. Start slow2. Be consistent3. Keep going


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Social Media ROI:

Your business will still exist in five years.


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Evaluate:


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Learn more:

Class #55623Marketing with Social MediaMon 11/7, Wed 11/9, and Mon 11/14