Outbound Marketing

Inbound MarketingVS.VS.

Higher Education

Verge Pipe Media

LESS EFFECTIVE

MARKETINGOUTBOUND

MORE EXPENSIVE

Often referred to as the"sledgehammer" approach, itdrives the message to a crowd,over and over again.

X

OUTBOUNDMARKETING

TELEVISION ADS,

COMMERCIALS AND

RADIO

COLD CALLING

DOOR-TO-DOOR

SALES

DIRECT MAIL

CAMPAIGNS

Cons of Outbound Marketing

1.

2.

3.

There is difficulty in tracking ROI.

There is an increasing number of blockingtechniques.

It is high cost and low yield.

INBOUND MARKETING

Two way communication,known as the

"magnet" style approach,

draws readers in.

Photo credits: photopin (Gavin Llewellyn via[1]photopin [2]cc) cc(http://creativecommons.org/licenses/by/2.0/)

BUILDS BUYER PERSONAS

TO ASSESS WHAT

CUSTOMER IS

SEEKING

COSTS 61% LESS

THAN OUTBOUND

MARKETING

TARGETS NEEDS OF

TARGET MARKET

BLOGS, SOCIAL MEDIA

AND SEARCH ENGINE

OPTIMIZATION (SEO)

INBOUNDMARKETING

Pros of Inbound Marketing

1.

2.

3.

It is internet friendly.

It increases web traffic.

It increases lead generation.

INBOUND MARKETING?

IT FOCUSES ON GETTING FOUND BY THE CUSTOMERS.

IT RELIES ON EARNING INTEREST INSTEAD OF BUYING IT.

WHY CHOOSE

THERE IS A GREATER RETURN ON INVESTMENT.

If you'd like to be

inbound crowd, click HERE.

a part of the

www.vergepipemedia.com