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AREAS TAKEN CARE OF 02
OBJECTIVES 04
FINAL NUMBERS ACHIEVED 06
CLIENTELE 08
“Many a small thing has been made large by the right kind of advertising”
PinnacleWorks is known for providing end to end 360 degree packaged solution to its clients, as it believes in working as an extended arm for them instead of a mere service provider.
Therefore, PinnacleWorks has a high client retention rate which is visible from its 2X Year over Year growth which has been made possible because of the transparency maintained by the organization with its clients and the quality work delivered to them.
1www.pinnacle.works
AreAs TAken CAre of
ON-PAgE & OFF- PAgE SEO
CRM SOLUTIONS
CONTENT MARKETINg
CREATINg AND MANAgINg THE SOCIAL MEDIA HANDLES
WEBSITE DESIgNINg AND MAINTENANCE
ONLINE ADVERTISEMENTS FOR BRANDINg & LEAD gENERATION
PinnacleWorks being the Advertising Partner of Marwadi University designs and run paid
ads on various platforms like Google, Facebook, LinkedIn, Twitter, etc. with proper strategy
to generate quality leads in most cost-effective manner.
Advertising is incomplete if your website doesn’t come on 1st page results on various
search engines like Google, Bing, Yahoo, etc. We at PinnacleWorks understands this fact
and therefore, take care of both On-page and Off- Page SEO of the website in order to
have a good amount of Website Traffic, Branding and maximum Organic Lead Generation
PinnacleWorks also provides the best in class IT Solutions to the University like CRM
Solutions for managing and tracking the generated leads with advanced filtrations
options, automated assignment rules, and many more additional features to meet the
requirements.
“Marketing is telling the world you’re a rock star. Content marketing is showing the world
you are one.” Following this quote said by Robert Rose, PinnacleWorks doesn’t leave
any stone unturned to float the quality and relevant content in its best way possible.
The medium for doing content marketing includes- Social Media Handles, Whatsapp,
Facebook, SMS, Emails and different discussion forums like Quora and other third party
websites.
Social Media these days play a very important role when it comes to branding.
PinnacleWorks manages all the Social Media handles of Marwadi University and optimize
it timely in order to make the efficient use of it for creating maximum no. of engagements.
PinnacleWorks is working for Marwadi University, a known college situated in the heart of
Gujarat, Rajkot since its establishment Since the University was looking for a company which
can provide them end to end Digital Marketing Solutions it got associated with PinnacleWorks
as their advertising partners to meet all their marketing as well as IT needs
We at PinnacleWorks are working on from Strategy to Planning, to Website building, to leads
generation, Social Media Management, Running Online Ads , and also on providing ERP
solutions to the university as per their requirements.
The development, regular updates and maintenance of the official website of Marwadi
University is taken care by PinnacleWorks, where the scope of work ranges from hosting the
website on the server to structuring of the website, writing and uploading the relevant content
to designing the banners and other creatives required. The design and content is taken care
of by the inhouse team.The online chat support is also provided by the team on the website.
2 3PinnacleWorks / Case Study www.pinnacle.works
objeCTives We PlAnned To MeeT
DECENT NO. OF gENERATED LEADS
MAxIMUM ENgAgEMENTS ON SOCIAL MEDIA
MAxIMUM WEBSITE TRAFFIC
CONTENTFLOATATION
TOP SEORESULTS
BRANDINg IN UNBEATABLE MANNER
Website is a digital identity of
any brand and thence making it
popular among masses is a major
goal.
Giving Maximum ROI is one of
our target with which we never
compromise and thence we try to
generate maximum no. of leads.
Efforts made without a clear vision and a goal to achieve, usually ends up as an unproductive
ones with least ROI even though with lots of effort being put in. Therefore, PinnacleWorks
follows the reverse order when it does the planning work to meet the requirements.It first
defines the objectives and final goals to be achieved and then does the reverse engineering
for devising the marketing and execution plans.
We broadcast various types of
promotional content among
masses to increase brand value via
Blogs, Social Media, SMS & Email
Marketing.
When people search for any
relevant keyword,displaying our
client’s website as top results is
our priority.
We understand that Social Media
is the best platform for making
a brand famous among masses
& thus conducts activities to gain
maximum engagements.
We adapt new technology and
don’t leave any stone unturned to
increase a brand value including
SEO, Blogging, Social Media
Activities, PR Management, etc.
4 5PinnacleWorks / Case Study www.pinnacle.works
OUR CAPABILITY TO DELIvER RESULTSLeads generated
finAl nuMbers AChieved“Every solution to every problem is simple. It’s the distance betweenthe two where the mystery lies”
The subscribers of the official YouTube Channel of Marwadi University raised from 221 subscribers to 900+ subscribers.
Getting SEO results was difficult as the keywords were new to get us listed in top results while the competing universities were already coming in top results
Gaining popularity outside Gujarat and generating leads from there was a task
Lack of popularity on social media handlesespecially Twitter, Instagram and LinkedIn
Language Barrier, making the people understand the message we wanted to convey
The efforts made by PinnacleWorks in promoting Marwadi University, was a combination of traditional and digital marketing which resulted in few remarkable achievements , if we talk in terms of SEO Reports, website traffic, leads generated, etc.
50 keywords of the university are giving 1st page results on search engines like Google, Bing, etc. while 22 keywords are in the list of top 3 keywords results.
The videos which were prepared by the inhouse designing team had managed to grasp eyes of users which accounted for 69,55,000+ views till date.
70lAC+
900+ 50+YOUTUBE SUBSCRIBERS KEYWORDS IN TOP 3
HURDLES FACED
VIDEO VIEWS
When we started, the facebook likes on the University page was just 5000 which has increased upto 2,10,000 to be precise and is increasing day by day.
2lAC+FACEBOOK PAgE LIKES
OUR MANTRA FOR SUCCESS
2.4k+
6 7PinnacleWorks / Case Study www.pinnacle.works
www.pinnacle.works
+91 997 107 4125+91 987 199 5155+91 124 421 2072
[email protected] [email protected]: pinnacleworks
302/B4, Spaze I-Tech Park,Sohna Road, Sector 49, Gurugram (HR) InDIA-122018