Digital Campaign

Management Objective: Revenues on go Digital!

Agency challenge: Funnel digital activities in to actual sales. Background of the campaign: A digital marketing campaign starts with a digital advertisement. A creative elements and copy, based on a core creative communication idea published in ATL and BTL campaigns The Campaign Management Process: Post digital adaptation of campaign, various digital channels are selected as per the TG sec, then follows the ad viewer from ad impression to ad click to arrival on the site landing page to, attractive marketing gimmick for the traffic to filling out the registration form. Thus creating a prospect and the acquisition funnel for the client. Our Digital Marketing tool: Managed to optimize the acquisition funnel end to end. This optimization is achieved by doing analysis of data of the prospects behaviors (views, clicks, landing page behavior, registration and other triggers). This analysis leads to important tactical and strategic decisions. Tactical decisions are about which campaigns should get a bigger share of the marketing budget and which less. Strategic decisions are about using visitor behavior data to arrive at insights about the customer decision making process. These insights feed into making of new digital or campaigns otherwise and is then advertised, new landing pages and even changes to the core product proposition, which would ultimately improve the traffic and thus acquisition funnel.

Miller Marketing was successful in conversion of traffic with its digital campaign management for the client in to actual no of registrations for the sales funnel and then followed up by traditional sales channels for converting leads in to actual sales.

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executed by the agency.