Bittarget digital marketing-campaign

Digital Marketing Campaign

[email protected] | www.bittarget.in

What’s included:1. Search Engine Optimization Plan2. Social Media Marketing Plan3. Advert Campaign4. Site SEO Audit

What’s in it for you:1. Able to prioritize plans2. Optimize workforce & marketing budget3. Able to define goals of campaign

Note – Plan will be customized as per site SEO Audit results.


Search Engine Optimization Plan

On Page Optimization Activities

* Keyword Research & Analysis* Competition Analysis* Content Optimization* Internal Linking structure Changes* URL Structure Changes* Site-map updating / creation* Keyword URL Mapping* Creation of Meta Information* Title tag (LSI Based) •* Description tag (LSI Based)* Alt tags (LSI Based)

* HTML Coding, Validation & Correction* H1, H2 & Strong tags* Canonical Issue Check* Error 404 page optimization* Robots.txt* Xml Sitemap* URL Architecture* Google, Bing & YAHOO Site map Authentication


Off Page Optimization Activities

Search Engine Optimization Plan

* Directory Submission* Link Building/Exchange* Social Bookmarking* Blog Commenting* Forum Commenting* Posting Stories in relevant blog websites* Submitting Articles in relevant article websites

* Press Releases in relevant press releases website* RSS feed generation and submissions* Review Submissions* Q & A Submissions* Video Submissions


* Create welcome page/ custom fan page* Enquiry Pages/Tabs* Wall Posting with links* Friend Request* Event creation* Friend Request via email* Image sharing and tagging* Video Sharing and tagging* Group Join (school/college)* Posting to groups

* Group discussion* Misc. tab integration* Loyalty Programs* Social Bookmarking* Social sharing button integration on website* Social sharing buttons integration on blogs* Discussion board App integration* Link sharing

Facebook Activities

Search Media Optimization Plan


1. Blog creation2. Delicious3. Digg4. Yahoo5. Flickr6. Foursquare7. Google+8. Hi59. Myspace

10. Pinterest11. Reddit12. Rediff page13. Slideshare14. Squidoo15. Stumbleupon16. Tumblr17. Slashdot18. Twitter

SOCIAL MEDIA MANAGEMENT

Same activities as Facebook would be performed on following social sites:




1. Youtube

2. Netflix

3. Vimeo

4. Dailymotion

5. Vube

6. Vine

7. Break

Video Chanel Management


1. Adword Campaign

2. Social Sites Advertisement

3. E-mail Marketing

4. SMS Campaigns

5. WhatsApp Campaign

Different Advertisement Methods:

Advert Campaigns


•Extensive Keyword Research - Factors are involved including relevance, search volume, cost per click range and other competitive quotients to determine which keywords present the greatest opportunity in terms of the goals of the campaign.

•Competitive Analysis: conducts extensive competitive analysis of those appearing in Ads using the same keywords we are targeting. We review everything including the Adtext, the landing pages, the amount spent on each keyword on a daily and monthly basis.

•Website Analysis / Landing Page Creation – Landing Pages must be created as part of the PPC Setup process to associate the group of keywords (AdGroup) with a specific, highly targeted and relevant landing page.

•Campaign Structuring: Mapping right keywords with right landing pages.

•PPC Analytics: Adwords Analytics integration for best tracking of the campaign performance

•Calculating ROI: Calculating successful conversation i.e. sale/registration by setting Google Analytics Goal, filters/funnels on the website landing pages for tracking visitors.

Note: On Ground plan may differ after knowing the resources i.e. knowing the team and technical support provided by the company.

Site SEO Audit


Social media strategy in duration of 30-45 days, engage 10K-12K likes on Facebookpage. This figure will be achieved with combination of Organic activities and paid ads.The number of mentioned likes will be unique in nature above the existing number oflikes i.e. 7000 in present tgcindia Facebook profile.

Campaign would be designed for horizon of 1 year with quarterly

review of results.

Video channel and profile. This gives viewers a home base to look at tgcindia videosand check on any new ones. Regularly uploading videos like minimum 1-2 video perweek of nature like on tutorials, how our product and services are useful; we can makeon product demo related videos & issues videos etc.

Selection of 40-50 Branded, Non-branded & Long tailed Keywords to optimize for different Search engines in order to keep tgcindia on first page.

Social Media Integration with tgcindia website & blogs

Campaign Outcome


Say Hello, to us

Address:

Vasa Bittarget Pvt. Ltd.

A-88, 3rd Floor,

Sector-4, Noida

0120-455-4043 | 9999-62-3343

[email protected]


Software

Bittarget digital marketing-campaign