Hannah Beasley Director, Sales & Customer Success Red e App @_hannahbeasley

The importance of measuring internal communications

How do you communicate critical news to your

employees?

Do you know if employees are getting the message?

Difficult to measure… •  Mailings •  Posters •  Digital Signage •  Word of mouth

Mobile internal comms allows you to measure

internal comms like never before

Secure, mobile, measured communication

Read Receipts •  Are employees more likely to read

messages from the company or from their manager?

•  What times of day & days of the week are most effective for communication?

•  What types of messages are employees most interested in receiving?

Engaged Employees •  Which of your

employees are most engaged?

•  Which of your managers are most actively communicating with employees?

Measuring Morale •  Understand trends •  Watch for significant changes in MAUs, readership