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DB SCHENKERsmartbox ECITL 2010 Bremen Corp. Product Management Ocean Freight Christopher Regenhardt Schenker AG, Head Office Bremen, November 2010

DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

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Page 1: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB SCHENKERsmartboxECITL 2010 Bremen

Corp. Product Management Ocean Freight

Christopher Regenhardt

Schenker AG, Head Office

Bremen, November 2010

Page 2: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt 2

DB SCHENKERsmartboxAgenda

Product description

Web Application

Sample Customer Reports

Facts and Benefits

Page 3: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

DB Schenker Logistics is a leading provider of international transport and logistics services

Integrated transport and logistics services

� Operation of global networks

� Expertise in specific industries, e.g. automotive, electronics, consumer goods

� Strong brand with global door-to-door service

DB Schenker Logistics DB Schenker Logistics Service Portfolio

No. 1 in European Land transport

� 800 offices in 36 countries� 70 million consignments p.a.� approx. 32,000 regular services per week

No. 5 in global Contract Logistics

� 500 offices in more than 50 countries� More than 4 million m2 warehousing space

No. 2 in global Air Freight

� More than 700 sites worldwide� 800 freight flights p.a.� 1 million tons airfreight volume p.a.

as of 31.12.2009, 1 TEU = Twenty-foot Equivalent Unit

No. 3 in global Ocean Freight

� 1.4 million TEU1 ocean freight volume p.a.

Page 4: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

VAS1VAS1

Key account management

Door-to-door solutions, tracking

Supply chain management

Delivering Solutions - DB Schenker offers customers integrated logistics chains from a single source

1 Value added services

Page 5: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt 5

DB SCHENKERsmartboxProduct description

The following parameters are monitored by DB SCHENKERsmartbox –worldwide – 24 hours a day – 365 days a year :

� Geographical position (via Global Positioning System – GPS)� Temperature inside the container� Humidity inside the container� Light influx� Tilt level� G-force impact� Door status (open - closed)� Movement inside the container

The collected data are transmitted via mobile communication networks (GSM) to the web portal:

www.dbschenkersmartbox.com

Page 6: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

Further related services and features are:

� Reverse Logistics of device via air freight (worldwide network)

� Consulting and Business Case analysis

� Customized reports and statistics

� System accessible via Customer Information System

� Marketing support and press announcements

� Optional security center solution

6

DB SCHENKERsmartboxProduct description

Page 7: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt 7

DB SCHENKERmarinepartsReverse Logistics

Singapore *

Hong Kong *

Hamburg *

Vienna *

Miami *

Philadelphia *

* Hubs+150 locations worldwide

Page 8: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt 8

* Depending on coverage of mobile and/or satellite network

Che

ckpo

int

base

d

Tracking Visibility

* W

orld

wid

e

Monitoring and Detection

�Active RFID + Door sensor (�) (�)

E-Seal (�) ������ possible

(����) limitedfunctionality

���� not possible

Passive RFID

and reader �� �

DB SCHENKERsmartbox Evaluated Technologies

GPS sensor suiteDB SCHENKERsmartbox

� � �

Page 9: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

DB SCHENKERsmartboxDevice evolution

9

Generation CMD4102004-2005

Initial Prototypes2001-2003

Generation CMD4202006-2009

Generation CMD500Launch Q4/2009

No visible cables Just one partExtremely quick setupExtremely light weightExtremely small sizeHigh functionality based on 4-year joint DB SCHENKERsmartboxexperience

Quick setup Cables visible, but not in the wayJust 2 parts (separate door magnet required)Light weightSmall size

4 parts (Module, Battery, Antenna, Door magnet)Cables requiredTested in “Operations Safe Commerce”

Solar cellsSeparate inside and outside

Page 10: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt 10

DB SCHENKERsmartboxThe current device generation

Inside view

Outside view

GPS / GPRS Antenna

Main module with all sensors

Page 11: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt 11

DB SCHENKERsmartboxAgenda

Product description

Web Application

Sample Customer Reports

Facts and Benefits

Page 12: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt 12

DB SCHENKERsmartboxCustomer Information System (CIS)

With a single click within the Customer Information System you will be able to access www.dbschenkersmartbox.com

Page 13: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt 13

DB SCHENKERsmartboxCustomer Information System (CIS)

13

Page 14: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt 14

DB SCHENKERsmartboxAgenda

Product description

Web Application

Sample Customer Reports

Facts and Benefits

Page 15: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

GPS map of SXXJ0004200 status (Status on Sept 25th)

15

Page 16: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

GPS route of SXXJ0004200 (1/5)

16

Page 17: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

GPS route of SXXJ0004200 (2/5)

17

Page 18: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

GPS route of SXXJ0004200 (3/5)

Door Closed on Sept 21st 2010

18

Cell-ID location (not accurate because container is not under open sky (most likely inside building)

Page 19: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

GPS route of SXXJ0004200 (4/5)

19

Page 20: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

GPS route of SXXJ0004200 (5/5)

20

Page 21: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

Temperature data of SXXJ0004200

21

Page 22: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

Humdity data of SXXJ0004200

22

Page 23: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

G-force data for SXXJ0004200

23

Door closed

Loading to vessel in Hamburg

Page 24: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

In-depth analysis of G-force waveform of impact 50 milliseconds before and 50 milliseconds after th e main impacts

24

Page 25: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt 25

DB SCHENKERsmartboxAgenda

Product description

Web Application

Sample Customer Reports

Facts and Benefits

Page 26: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt 26

Possible storage position under deck leaves no view to the satellite networks for GPS data acquisition

Possible location of container on vessel –No chance to get satellite GPS data

http://www.containerhandbuch.de

Page 27: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

Smartbox general functionality overview and requirements during different steps of the supply c hain

27

1) Door open/closed, Light, Motion inside, Mounting2) Temperature, Humidity, Impact/Shock, Vibration, Tilt3) Satellite communication available upon request for data transfer at almost every point in the world incl. open sea 4) Full battery status needed

Security status 1)

Cargo status 2)

GPS position

Yes, if loaded in top rows

�GPS needs clear view to sky

o No GPS available inside of building

o No GPS available if container stored under deck on vessel

�Data transfer needs GPRS network 3)

o No communication in open water

o No communication in countries with no GPRS network

�All security and cargo status sensors are active during journey 4)

o Data is stored and sent during first 12 hour update in area with available GPRS network

General Requirements

Page 28: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt

DB SCHENKERsmartboxStandard schedule of sensor data acquisition

28

Data transfer

GPS

Impact/ Tilt/ Vibration

Temp./ Humidity

Security

0 12 18 246

�Permanent check of door, light, motion sensors

�Status report every 12 hours

�Hourly recording of data

�Permanent threshold check

�Max. value recorded every 6 hours

�Permanent threshold check

�Position determined every 6 hours and 24/7 during alert if clear view to the sky

�Data transferred every 12 hours and 24/7 during alert, if GPRS network available

Time (hours)

Individual settings possible based on customer requ est

Page 29: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt 29

DB SCHENKERsmartboxInnovative – Efficient – Secure

DB SCHENKERsmartbox

Customers Universities (DB Schenker Lab)

Insurance companies

Ocean Freight Carriers

Innovation partners

Internal network

Page 30: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt 30

DB SCHENKERsmartboxBenefits

4 years of product development

Excellent integration experiences

Global network of cooperation and innovation partners

Easy and flexible installation procedures

Worldwide available Protection against theft and terror

Security

Highest level of transparency of the supply chain

Monitoring of cargo conditions

Increased lead time transparency

GPS real time tracking via web (24/7…)

Transparency

Potential reduction of insurance premium

Reduction of customer’s logistics costs

Savings

Increased product- & data quality

Innovation marketing

Enhanced strategic process planning capabilities

Strategic advantages

Strong partner

Page 31: DB SCHENKERsmartbox ECITL 2010 Bremen...DB Schenker, Christopher Regenhardt DB SCHENKER smartbox Device evolution 9 Generation CMD410 2004-2005 Initial Prototypes 2001-2003 Generation

DB Schenker, Christopher Regenhardt 31

Thank you for your attention!