DARE TO DREAM

B R I E F

Various projects from different semesters.

C O N C E P T

The most powerful ideas are those we can’t

even define.

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p r o j e c t / V A R I O U S

i n s t r u c t o r / V A R I O U S

B R I E F


C O N C E P T


even define.

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B R I E F


C O N C E P T


even define.

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DARE TO DREAM

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DA R ETO

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TH I S BOOK I S DEDIC ATED TO MY PA R ENTS —黄義祥, 翁禎穗.

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[ k u a n g ] / B e c ra z y. B e W i l d

DA R ETO

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6

[ k u a n g ]

B e c r a z y. B e W i l d .

You only have one life, but how many chances

do you have to fulfill your dreams? Dream crazy,

dream wild, dream those dreams even if people

think you are insane. Those dreams may make

you fall, and fall hard. But if birds can f ly, you

can too. As long as you dare to dream.

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ELEVEN /10 END THE BAN ON LOVE/32 DREAM FACTORY /48 GRAVITY? /58 PLACEBO EFFECT /70 EXPECTATION IS AN ASS /76 SILENT SOUL /88 TAOISM /106 EVERY MOMENT, YOU LIVE /112 AERO /126 NEW BEGINNING /168

DA R ETO

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ELEVEN /10 END THE BAN ON LOVE/32 DREAM FACTORY /48 GRAVITY? /58 PLACEBO EFFECT /70 EXPECTATION IS AN ASS /76 SILENT SOUL /88 TAOISM /106 EVERY MOMENT, YOU LIVE /112 AERO /126 NEW BEGINNING /168

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LISTEN, THERE’S A HELL OF A GOOD UNIVERSE NEXT DOOR. LET’S GO.— E. E. Cummings

DA R ETO

D R E A M/

010

p o r t f o l i o / S W I N H U A N G

a s p i r a t i o n / N O . 1

p r o j e c t /

ELE V EN

c l a s s /

T YPOG R A PHY 3

s e m e s t e r /

2010 S PRING

i n s t r u c t o r /

A RIEL G R E Y

c a t e g o r y /

BOOKPOS TERS WATCH C A R DS

t y p e f a c e /

B LEN DER CHOLL A S L A B

01/11

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011

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p r o j e c t / E L E V E N

i n s t r u c t o r / A R I E L G R E Y

DA R ETO

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B R I E F

Create a book design and a set of swatch cards for

Mohawk paper company using one of their paper

selection — via.

C O N C E P T

The first dimension is the line, the second dimen-

sion is the plane, the third dimension is the solid,

and the fourth dimension is space plus time. This

is the universe we live in, but what about beyond

this? For most of us, or maybe all of us, it’s impos-

sible to imagine a world consisting of more than

three dimensions. Are we correct when we intuit

that such a world couldn’t exist? Or is it that we

are simply cannot imagine extra dimensions? Let

via bring you to the journey from dimension one

to dimension eleven. Bon voyage!

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DA R ETO

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DA R ETO

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WHEN THE SUN RISES, IT RISES FOR EVERYONE.— Anonymous

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p r o j e c t /

EN D TH E BA N ON LOV E

c l a s s /

G R A PH IC DES IG N 3

s e m e s t e r /

2010 S PRING


J EN NY J I

c a t e g o r y /

W EB S ITEPOS TER ST-S H IRTV IDEO

t y p e f a c e /

U N I V ER S

02/11

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p r o j e c t / E N D T H E B A N O N L O V E

i n s t r u c t o r / J E N N Y J I

DA R ETO

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3 4



B R I E F

Create a campaign series which includes three

posters, web pages, and a video for a non-profit

organization — marriage equality usa.

This project received Third Place in aiga sf

cause/affect competition.

C O N C E P T

Marriage is a basic human right and a personal

choice, marriage equality usa calls upon the

state and federal government to allow all couples,

regardless of sexual orientation, sex identity, or

gender identity, access to civil marriage with all

the state and federal rights, responsibilities, duties,

and protections that civil marriage includes.

In this campaign series, instead of using the

famous rainbow colors to represent gay rights, we

use American founding fathers’ quotes to demon-

strate that the idea of justice, liberty, and equality

are the basic rights for all human beings. The

whole meaning of ‘ founding fathers all hiding’ is

that they are ashamed that what they have said

but cannot be achieved by people yet.

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DA R ETO

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DA R ETO

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DA R ETO

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DA R ETO

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DA R ETO

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DA R ETO

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LIFE IS NEVER EASY FOR THOSE WHO DREAM.— Robert James Waller

DA R ETO

D R E A M/

4 8



p r o j e c t /

DR E A M FAC TORY

c l a s s /

PRINT 1

s e m e s t e r /

2010 S PRING


M EG U M I KIYA M A

c a t e g o r y /

POS TER S

t y p e f a c e /

S F S L A P S TICK

03/11

/

4 9

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p r o j e c t / D R E A M F A C T O R Y

i n s t r u c t o r / M E G U M I K I Y A M A

DA R ETO

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5 0



B R I E F

Design three posters to promote the pantone

color matching system using a maximum of four

colors besides black.

C O N C E P T

Dreams are a sequence of perceptions, emotions

images, and ideas that occur spontaneously in the

brain during certain phases of sleep. Dreams are

related to the human subconscious, and they can

range from ordinary to weird, and surreal.

But do you really know the representations of

your dreams? In dream factory, you are going to

experience the wildest, craziest, and the most

vibrant dreams ever. Also, you will get to learn

the secret meanings of your deepest dreams.

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DA R ETO

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DA R ETO

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DA R ETO

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GRAVITY IS THE SAFETY ZONE OF STUPIDITY.— Anonymous

DA R ETO

D R E A M/

5 8



p r o j e c t /

G R AV IT Y ?

c l a s s /

IN DENTIT Y 2

s e m e s t e r /

2010 SU M M ER


DA R R ELL H AYDEN

c a t e g o r y /

B R A N DING

t y p e f a c e /

V ER L AG

04/11

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p r o j e c t / G R A V I T Y ?

i n s t r u c t o r / D A R R E L L H A Y D E N

DA R ETO

D R E A M/

6 0



B R I E F

Develop a conceptual store — gravity?

C O N C E P T

With the concept ‘Defying Gravity,’ people can

rethink the possibilities and enjoy the unique anti-

gravity experience while entering the gravity?

salon and lounge. We want to convey the message

that there are plenty of ‘What ifs...’ in life, so peo-

ple are allowed to have a wide range of fantasies

in everyday life. So gravity? wants to ask you:

What if we live in a world without gravity, what

will it happen?

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DA R ETO

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SALON

DA R ETO

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6 8



LOUNGE

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HOPE, THE BEST COMFORT OF OUR IMPERFECT CONDITION.— Edward Gibbons

DA R ETO

D R E A M/

70



p r o j e c t /

PL ACEBO EFFEC T

c l a s s /

PRINT 1

s e m e s t e r /

2010 S PRING


M EG U M I KIYA M A

c a t e g o r y /

POS TER S

t y p e f a c e /

M EM PH I S U N I V ER S

05/11

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p r o j e c t / P L A C E B O E F F E C T


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B R I E F

Design a series of three posters for a medical

conference — placebo effect.

C O N C E P T

Belief is powerful medicine, even if the therapy

is fake. A placebo is a substance or other kind of

treatment that looks like a normal medicine or

treatment. The patients who are taking placebos

do not know that the treatments are shams. A

placebo can be a sugar pill, an injection, a liquid,

a procedure, or any other type of therapy. Place-

bos have helped ease pain, depression, anxiety,

Parkinson’s disease, and even cancer.

The three posters are designed to be upside down,

which demonstrate the idea of how placebos work

within patients’ conditioning and expectation.

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I HOPE FOR NOTHING. I FEAR NOTHING. I AM FREE.— Nikos Kazantzakis

DA R ETO

D R E A M/

76



p r o j e c t /

E XPEC TATION I S A N A SS

c l a s s /

PRINT 2

s e m e s t e r /

2010 FA LL


ROL A N D YOU NG

c a t e g o r y /

BOOK

t y p e f a c e /

DF M ING M EDI U MG A R A MON D

06/11

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7 7

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p r o j e c t / E X P E C T A T I O N I S A N A S S

i n s t r u c t o r / R O L A N D Y O U N G

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B R I E F

Design a story book using only typography and

black and white.

C O N C E P T

An expectation is a belief that focuses on the

future, and may or may not be practical. The

results could generate the emotion of disappoint-

ment. People become to adapt to favorable or

unfavorable life experiences, which may lead to

positive or negative expectations of their life.

This is a book, which shows a person’s journey

from high expectations to high disappointments.

You will open this book with expectations and

close it with reality.

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DA R ETO

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DA R ETO

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SILENCE IS THE MOST POWERFUL SCREAM.— Anonymous

DA R ETO

D R E A M/

8 8



p r o j e c t /

S ILENT SOU L

c l a s s /

T YPOG R A PHY 3

s e m e s t e r /

2011 S PRING


A RIEL G R E Y

c a t e g o r y /

BOOKPOS TER S

t y p e f a c e /

A LW YN M ATRIX

07/11

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p r o j e c t / S I L E N T S O U L


DA R ETO

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B R I E F

Using experimental typography to design a

book and a poster for an educational conference

— music for a silent world.

C O N C E P T

What is music like when you can’t hear it?

Within the deaf and hard of hearing world, there

are people not only creating music, but people

who love and make music a part of their lives. We

cherish eyes, hands, motion, and rhythm. These

things are not only the basic elements of our daily

language, but also the art in deaf culture.

In this book you are going to experience the

contrast between silence and noise, and you will

learn how hearing-impaired people experience

music, vibration, motion, and rhythm through

their eyes and hands.

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CULTURE IS ROUGHLY ANYTHING WE DO AND THE MONKEYS DON’T.— Lord Raglan

DA R ETO

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10 6



p r o j e c t /

TAOI SM

c l a s s /

PRINT 2

s e m e s t e r /

2010 FA LL


ROL A N D YOU NG

c a t e g o r y /

POS TER S

t y p e f a c e /

U N I V ER S

08/11

/

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p r o j e c t / T A O I S M


DA R ETO

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10 8



B R I E F

Design a culture.

C O N C E P T

Taoism was one of the most valuable philoso-

phies in ancient China, and Lao Tzu was one of

the most important philosophers of Taoism. Lao

Tzu believed in the concept of ‘Wu Wei,’ which

was very complicated and communicates multiple

meanings. It could mean doing nothing, creating

nothingness, not forcing, not acting, acting spon-

taneously, and going with the f low.

Outer alchemy was a tradition of Taoism, which

using different kinds of minerals such as cinnabar,

lead, mercury, and sulfur to create medicines and

elixirs. Taking medicines and elixirs might cause

physical changes within the body, and separation

from the soul.

The two posters exhibit the relationship between

Chinese ancient Taoism and modern western

culture. Here, you are able to transcend time, and

get to know two different cultures in different

periods of time.

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DA R ETO

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IF YOU LOVE LIFE, DON’T WASTE TIME, FOR TIME IS WHAT LIFE IS MADE UP OF.— Bruce LeeDA R E

TOD R E A M

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IF YOU LOVE LIFE, DON’T WASTE TIME, FOR TIME IS WHAT LIFE IS MADE UP OF.— Bruce Lee

p r o j e c t /

E V ERY MOM ENT, YOU LI V E .

c l a s s /

IDENTIT Y 2

s e m e s t e r /

2010 SU M M ER


DA R R ELL H AYDEN

c a t e g o r y /

B R A N DING

t y p e f a c e /

DIN

09/11

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p r o j e c t / E V E R Y M O M E N T . Y O U L I V E

i n s t r u c t o r / D A R R E L H A Y D E N

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B R I E F

Rebrand an existing company to differentiate

itself in the marketplace.

C O N C E P T

canon’s corporate philosophy is boiled down

to the word ‘Kyosei,’ meaning living and working

together for the common good. This philosophy

supports everything that Canon does, from deve-

loping sustainable production methods to offering

consumers more choice.

The original canon name and logo were created

to communicate the company’s global perspectives.

With the evolution of time and technology, the

new canon not only keeps the corporate heritage,

but also expands the spirit of canon to capture,

enhance, and express people’s everyday lives. The

world we live in, the communities we serve, and

the lives we embrace are all the treasures of life.

canon believes that ‘every moment, you live’ is

for a great reason./

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The strong character of the sweeping inward stroke of the "C" is the main essence of Canon logo.

With the evolution of t ime and technology, the “a” new Canon has a more modern feel ing.

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HOLD FAST TO YOUR DREAMS, FOR IF DREAMS DIE, LIFE IS A BROKEN WINGED BIRD THAT CANNOT FLY.— Langston Huphes

DA R ETO

D R E A M/

12 6


a s p i r a t i o n / N O . 1 0

p r o j e c t /

A ERO

c l a s s /

PACK AG E 4

s e m e s t e r /

2011 S PRING


M ICH A EL OS BOR N E

c a t e g o r y /

PACK AG ING

t y p e f a c e /

VA RIOUS

t e a m m e m b e r /

K A RIN A LB ERTSSONA M A N DA G R AG ES W IN H UA NGKIHONG KIMA N DR E A Y U NG

10/11

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p r o j e c t / A E R O

i n s t r u c t o r / M I C H A E L O S B O R N E

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a s p i r a t i o n / N O . 1 0

B R I E F

The goal of this group project was to create a

subsidiary store to target — aero, which will be

the sophisticated higher-end division competing

with William Sonoma and Create & Barrel.

This project was featured at 2011 Dieline/How

live conference.

C O N C E P T

aero is committed to give our customers a wide

range of unique quality products from around the

world. Our motto, ‘Fine Global Living,’ inspires

every aspect of our brand. From the products we

offer, the sophisticated shopping experience, to the

focus on environmentally conscious elegance.

Each department will be represented by a stand-

alone brand with a unique personality, which will

be appropriate to its department and product line.

All brands will correspond to rules of the over-

reaching aero brand. /

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k e y w o r d s /

ARTISAN, ECLEC TIC , CL A SSIC , UNDER STATED, ELEGANT

aero brand has the a ir of a sophist icated country

estate — rust ic, warm, charming, yet elegant, mod-

ern, g loba l and r ich. With a neutra l and welcoming

undertone. aero brand ’s r ichly designed product

div isions wi l l complement to create our diversif ied

and g loba l look.

DA R ETO

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a s p i r a t i o n / N O . 1 0

k e y w o r d s /

AC TIVE, HE ALTHY, FRESH, ENERGETIC , SPIRITED

gaia brings a f resh perspect ive to the world of

sport ing goods. Our products and brand approach

create a new fusion of performance, athlet ics, and

act ive l i festyle that communicates a personal ity that

is hea lth-minded but with a subt le sense of humor.

k e y w o r d s /

SIMPLE, C ALM, EPICURE AN, CONTEMPOR ARY, CRISP

mesa brings the experience of exot ic resort and

relaxed bistro dining into the comfort of your own

home. The mesa phi losophy is “casua l gourmet,”

and each product is careful ly designed to inspire an

atmosphere of ease, comfort, and ef fort lessly f ine

dining in both k itchen and at the table.

k e y w o r d s /

ARTISAN, ECLEC TIC , CL A SSIC , UNDER STATED, ELEGANT

dolce has a play ful at t itude with a celebratory spir it

combined with an epicurean approach to create a

baking l ine. The products are cleverly innovat ive and

ultra funct ional, which makes the process of baking

as enjoyable as a result .

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132


a s p i r a t i o n / N O . 1 0

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133

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DA R ETO

D R E A M/

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135

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DA R ETO

D R E A M/

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137

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DA R ETO

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DA R ETO

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141

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DA R ETO

D R E A M/

14 2


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14 3

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DA R ETO

D R E A M/

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DA R ETO

D R E A M/

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DA R ETO

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DA R ETO

D R E A M/

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151

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DA R ETO

D R E A M/

152


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153

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DA R ETO

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DA R ETO

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DA R ETO

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DA R ETO

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DA R ETO

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162


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DA R ETO

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16 4


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165

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DA R ETO

D R E A M/

16 6


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16 7

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EVERY END IS A NEW BEGINNING.— Anonymous

DA R ETO

D R E A M/

16 8


a s p i r a t i o n / N O . 1 1

p r o j e c t /

VA RIOUS

c l a s s /

VA RIOUS

s e m e s t e r /

VA RIOUS


VA RIOUS

c a t e g o r y /

VA RIOUS

t y p e f a c e /

VA RIOUS

11/11

/

169

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DA R ETO

D R E A M/

170


a s p i r a t i o n / N O . 1 1

B R I E F


C O N C E P T


even define.

/

171

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DA R ETO

D R E A M/

172


a s p i r a t i o n / N O . 1 1

p r o j e c t /

H IG H SOCIET Y

c l a s s /

PRINT 2

s e m e s t e r /

2010 FA LL


ROL A N D YOU NG

c a t e g o r y /

POS TER

t y p e f a c e /

U N I V ER S CON DEN S ED

11-3/11

/

173

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DA R ETO

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DA R ETO

D R E A M/

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a s p i r a t i o n / N O . 1 1

p r o j e c t /

U R BA N FOR ES T PROJ EC T

c l a s s /

G R A PH IC DES IG N 2

s e m e s t e r /

2010 FA LL


THOM A S MCN U LT Y

c a t e g o r y /

BA N N ER S

t y p e f a c e /

U N I V ER S

11-2/11

/

17 7

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DA R ETO

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DA R ETO

D R E A M/

18 0


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p r o j e c t /

CH A PLIN FIL M FES TI VA L

c l a s s /

T YPE 2

s e m e s t e r /

20 09 S PRING


A N ITR A NOT TING H A M

c a t e g o r y /

POS TER

t y p e f a c e /

CLE A R FACE GOTH ICMYRI A D

11-1/11

/

181

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DA R ETO

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DA R ETO

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/

18 5

DA R ETO

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DA R ETO

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/

189

DON’T JUST DREAM IT, BE IT.— Thank You

DA R ETO

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19 0

/

191

SPECIALTHANKS TO

DA R ETO

D R E A M/

19 2

FA M I LY

My family is the most fantastic thing that has

happened in my life. Without you, my life would

not be as complete.

To my parents, who support me always, and let

me become a person that I can be proud of.

FAC U LT Y

Mary Scott, Roland Young, Ariel Grey, Jenny

Ji, Thomas McNulty, Megumi Kiyama, Michael

Osborne, Sami Saaud, Scott Rankin, Anitra

Nottingham, and Darrell Hayden. You all are my

greatest inspirations in my deign education.

F R I E N D S

To all of my friends, who have accompanied me

through this journey of my life.

OT H E R S

Thanks to all the amazing stuff that has made

my life so colorful. /

193

p o r t f o l i o /

DA R E TO DR E A M

d e s i g n e r /

S W IN H UA NG

p h o n e /

+1 415 218 3906

e m a i l /

S W IN H UA NG @G M A IL .COM

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G I A NT HOR S E PRINTING

p a p e r /

FINCH 100 LB . TE X T

s o f t w a r e /

ILLUS TR ATOR

IN DES IG N

PHOTOS HOP

DA R ETO

D R E A M/

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C O N C E P T


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B R I E F


C O N C E P T


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