DAN ANAHORY: CHANGING THE RULESby Donnie Rust

Donnie Rust got the chance to speak with such a man, Dan Anahory CEO and founder of Anahory Enterprises Ltd.

At the age of nineteen, Dan does not have doctorates or degrees, he doesn’t herald from a wealthy family and has not started a business off the back of an inheritance. He is simply a man who decided what he wanted when he was young and

pledged that he would get it.“It started when I was ten and I got a job delivering

papers,” he explains. “Instead of blowing this on whatever, I saved up my pennies until I had £1000 at the age of 12 and invested in shares.”

Dan’s father fell ill from what was attributed to

There is a reality in life, that many of us can’t really get to grips, with things are really changing. Now is not the time to be relying on what worked yesterday - now is the time to decide on what is going to work tomorrow. If now is the time when a young man can decide that he does not want to work the long hours that used to be the price for success, when a young man has single-handedly rewritten the rules, we have to take a long hard look at ourselves and wonder why we’re doing this to ourselves.

overworking himself, he decided that he wanted to be highly successful without having to work the long gruelling hours that he saw his father do.

“Making money online was the only way to do things,” Dan explains, “And at first I looked into the “Make Money Online” schemes which I got scammed with quite a few times.”

No doubt this strikes a chord with many of our readers and Dan says that his first main success was a website he created from scratch to review the different online money making sites and programmes to help determine which ones were legitimate and which should be avoided.

I think it’s unfair to call Dan a “whizz kid”. Whenever you speak with someone who has a great story, who has achieved a great deal in a short space of time, like Dan who in made over £500 000 turnover in four months, you hope to find some kind of advantage they have that you don’t; Something that makes them different and therefore more successful than you.

Having spoken with Dan I didn’t get that. Dan is your average 19 year old, I telephoned him on a Tuesday at 11am and he was still in bed after a late night out. He has the same tools available to him that we have - the main difference is his approach and belief.

THE FACE OF THE FUTURE?

“High demand, low supply,” he sums up his business tactic in four simple words, “I research an industry fully until I find the one with the best numbers, the highest demand and the lowest supply then I produce an appropriate website. These range from a juice business in Thailand, water purification in Russia and a mattress comparison website in Slovenia.”

High demand-low supply creates a high flux of people viewing his websites and he makes money through Google Ads, which are advertising blocks provided by the online giant Google that pay per click and this is why it’s very important to generate a lot of traffic across a website.

“It’s important to have more than one revenue stream because things go up and down,” Dan explains, “Markets

go up and down and you have to keep your eye on the ball.” Dan has one of the top 10 anime sites with 24 million

members called “Realitylapse”, he is also making deals with major casino companies for corporate website ads and has many plans for the million or so subscribers that he has collected.

“An out of the box mentality and strong work ethic is something my Dad, who comes from a working class family has instilled in me,” Dan admits. “I wasn’t interested in the old work model. I knew there was a better way.”

I think that an important fact to relay here is that while Dan is an incredibly talented, innovative and motivated young man, who with boyish charm and manly determination has

Dan and his team

overcome both personal and professional hurdles, it is not these qualities alone that have made him the success he is. It would appear it is instead the fearlessness to try something and give it a go.

With this sort of approach there is a range of enterprises that he is involved with and starting up:

“I’m setting up an angel investment network, www.Smartangelnetwork.com like “B-Daily”,” he reveals, “Based on a membership format where people can get advice and guidance on investing in ‘start-ups’ and raising finance, online from the comfort of one’s home.”

Seeing a niche in the market for reliable conference calls Dan designed a Wi-Fi based programme that is encrypted for

security and easy to use. With stronger reliability it is set to replace Skype in the years to come. It’s through this business that he employs a handful of staff, works about an hour a week and earns about £10 000 a month.

“I’m also working with Bon Jovi’s Producer to develop an app around him and helping a number of A-listers to become more internet friendly. It’s all about finding a niche that has a high demand and low supply and push it as hard as you can.”

Dan’s success illustrates the approaching era of availability and opportunity, he is the very encapsulation of what the internet can offer and the simple truth that the world has changed. No longer do you need to slog out the long hours, not if you don’t want to or understand how not to.