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CROWN MEDIA HOLDINGS, INC. 1
INVESTOR RELATIONS
CROWN MEDIA HOLDINGS, INC.
June 1, 2015
NEWS
IN THIS ISSUE:
Programming Updates- pg 2
Ratings & Subscribers- pg 3
CROWN MEDIA HOLDINGS, INC. 2
PROGRAMMING June 1, 2015
Hallmark Channel celebrates love and marriage with a new
programming event, June Weddings, from June 20th to June
28th, featuring three new original movie premieres, a Home
& Family primetime special, and the return of fan favorite
romantic movies.
Perfect Match - Two different wedding planners (Danica
McKellar & Paul Greene) are forced to work together on the
same wedding.
Love Again - A couple on the brink of divorce (Teri Polo &
Paul Johansson) must come together to plan their daughter’s
wedding.
A Country Wedding - A country star (Jesse Metcalfe)
returns to his childhood home prior to his wedding but
instead finds the girl (Autumn Reeser) he proposed to when
he was eight years old.
June Weddings
Hallmark Channel
Signed, Sealed, Delivered: From Paris With Love
Hallmark Movies & Mysteries
The second installment of the popular mystery wheel,
Signed, Sealed, Delivered: From Paris With Love
premieres on Saturday, June 6th at 9pm.
The Postables: Oliver, Shane, Rita, and Norman, explore
the mystery of true love as they deliver divorce papers
to one couple the same day Oliver’s (Eric Mabius)
missing wife reappears.
Kristen Booth, Crystal Lowe, and Geoff
Gustafson also star.
Hallmark Channel*
June Weddings
Perfect Match—June 20
A Hallmark Channel Original Premiere
Love, Again—June 21
A Hallmark Channel Original Premiere
Home & Family Wedding Special—June 22
Primetime Special
A Country Wedding—June 27
A Hallmark Channel Original Premiere
Hallmark Movies & Mysteries*
Big—June 4
Premiere
Signed, Sealed, Delivered Marathon—June 6
Signed, Sealed, Delivered: From Paris With Love—June 6
A Hallmark Movies & Mysteries Original Premiere
McBride Marathon—June 14
Saving Sarah Cain—June 20
Premiere
Columbo Marathon—June 21
Father’s Day
Marathons every weekend all month long
* Titles and premiere dates are subject to change.
CROWN MEDIA HOLDINGS, INC. 3
RATINGS & SUBSCRIBERS June 1, 2015
When Calls the Heart, Season 2
Hallmark Channel
When Calls the Heart returned for a second season on
Saturday, April 25th with a two-hour premiere,
garnering a 1.9 household rating, the second highest
rated episode behind season one’s finale. Additionally,
the series premiere prompted over 45,000 live tweets
and 796,000 Facebook unique users, the highest of any
Hallmark Channel program in network history.
After four episodes, When Calls the Heart is averaging a
1.6 household rating, making Hallmark Channel the #1
rated and most watched cable network on its Saturday
8pm time period*.
When Calls the Heart airs Saturdays at 8pm
on Hallmark Channel
Source: Nielsen 4/25-5/23/15 Live +SD; Shareblee 4/18-4/28/15.
*Weight average of Sat 8-10p for ep. 1,3 and Sat 8-9p for ep. 2, 4. Live+SD
coverage area ratings, Hallmark Channel program avg rtg for “When Calls the
Heart” vs. competitive time period ratings for all ad-supported cable networks.
Mystery Movie Series Continue to Break Records
Hallmark Movies & Mysteries
Murder She Baked: A Chocolate Chip Cookie
Mystery, starring Alison Sweeney, Cameron Mathison,
and Barbara Niven premiered on May 2nd to a record
breaking 1.6 household rating and 1.1 million total
viewers, making it the highest rated and most
watched Hallmark Movies & Mysteries original movie
premiere in network history. Additionally, the movie
contributed to Hallmark Movies & Mysteries’ second
highest week of all time among households, Women
25 to 54, and Adults 25 to 54*.
Gourmet Detective, starring Dylan Neal and Brooke
Burns, premiered May 16th to a 1.1 household rating and
1.1 million unduplicated viewers, contributing to Hallmark
Movies & Mysteries’ third highest week ever among
household delivery in Total Day*.
Source: Nielsen 5/2/15, 5/16/15 Live +SD, * At time of air.
Hallmark Channel
84.3 million subscribers
Hallmark Movies & Mysteries
56.3 million subscribers
June 2015
Hallmark Channel ranks #42 in
distribution out of the 115 measured cable
networks.
Hallmark Movies & Mysteries has shown
a yearly increase of 2.2 million homes,
making it the 22nd largest growing
network year to year.
CROWN MEDIA HOLDINGS, INC. 4
CONTACT US June 1, 2015
Corporate Headquarters
Crown Media Holdings, Inc.
12700 Ventura Blvd.
Studio City, CA 91604
Phone: 888-390-7474
Investor Contact
Mary Dzabic
SVP, Financial Analysis, Reporting & Compliance
818-755-1261
Transfer Agent
Computershare Investor Services
P.O. Box 30170
College Station, TX 77842
Phone: 1-800-522-6645
Website: www.computershare.com
Accountants
KPMG LLP
1225 17th St, Suite 800
Denver, CO 80202
Phone: 303-296-2323
Fax: 303-295-8829
Legal
Leslie Park
Assistant General Counsel
818-755-1217
http://ir.crownmedia.net
For more information,
please visit our website
This newsletter has been prepared by the Investor Relations group of Crown Media Holdings, Inc. solely for the information of
shareholders of the Company. It is not intended to be a recommendation with respect to investment decisions. All information
contained in this newsletter is presented as of the date indicated above, and the Company assumes no duty to confirm, revise, or
update the information. Certain statements in this newsletter may constitute “forward-looking statements” within the meaning of the
Private Securities Litigation Reform Act of 1995. These statements are made on the basis of our views and assumptions regarding
future events and business performance as of the time the statements are made and we do not undertake any obligation to update
these statements. Actual events may differ materially from those expressed or implied. Such differences may result from actions taken
by the Company, as well as from developments beyond the Company’s control. Additional factors are set forth in the Company’s
most recent reports filed with the Securities and Exchange Commission. Reconciliations of non-GAAP financial measures to
equivalent GAAP financial measure equivalent GAAP financial measures are available on Crown Media Holdings, Inc.’s Investor
Relations website.
