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About Calisphere
Two audiences, two sites
• Collection guides
• Digital objects
• Digital objects ONLY
About Calisphere
Two audiences, two sites
• Archivists
• Researchers
• Educators
• Undergrads
• General public
John Muir “Event”
Courtesy of University of the Pacific Library Courtesy of The Bancroft Library, UC Berkeley
John Muir “Event”
Concept
• Tell a story on Twitter and Facebook• Quote portions of the letters: travel diary• Link back to the objects
Goals
• Reach new audiences• Jumpstart Web 2.0 presence• Promote the new collection
Muir Project Day 1 on Facebook
Muir Project Week 1 on Twitter
Process
• Permissions
• Selection, story
• Map out the week
• Marketing
• Tweet!
• Reflection
Results by the Numbers
• Over 415 clicks on posted links
• 259 Facebook fans
• 215 Twitter followers
• Over 30 retweets
• 20 interactions
Was it worth it?
Some cons:
• Not spectacular results in hits, comments
• Demanded time, before and during
Big pros!
• Reignited interest, contacts
• Built a base of followers
• Props for creativity
Follow us!
www.facebook.com/calisphere
www.twitter.com/calisphere
www.calisphere.org
