Corporate Identity and Style Guide - LearnER...There is a wide range of resources available to all council staff within the corporate identity and style guide section on the intranet

Corporate Identity and Style Guide

Next Proposed Review:

February 2018

Last Updated:

February 2017

East Riding of Yorkshire Council

2East Riding of Yorkshire Council | Corporate identity and style guide

Welcome

Corporate style guide

The council’s style guide comprises a number of elements which

together form the council’s brand. The concept of our brand goes

far beyond just the logo, it incorporates every interaction we have

with our customers and suppliers.

The perception people have of the council is dependent on how

we deliver and maintain our brand. It is important that this is

always done consistently and to the highest standard to protect the

reputation and image of the council.

When producing branded materials, the fi rst step is to discuss the

project with the communications team or Print and Design who will

advise you on how you should proceed. Under no circumstances

should offi cers design and produce their own materials, for example

posters, leafl ets, newsletters and digital media.

It is recognised that council services are diverse and that not all the

rules in this guide will fi t perfectly, therefore feedback is welcome.

Any deviation from these guidelines should fi rst be discussed with

the corporate marketing to avoid any errors occurring. When a

resolution cannot be given, queries will be referred to the corporate

style board.

The consequences of non-compliance for repeat instances of work

that does not follow the corporate style guide will be escalated

through SMT/CMT by the corporate style board.

Please note that these guidelines are specifi cally aimed at printed

publications, promotional material and electronic communications.

A separate policy for writing reports and offi cial correspondance,

for example internal reports and letters, is available on the intranet.

Understanding and using East Riding of Yorkshire Council’s corporate style guide.

For further information, comments and feedback contact details are printed on page 3.

V0.2 - Style guide refresh changes approved March 2016

Style guide change log


Contact information

Please use your contacts below for assistance or support on all your communication needs including corporate branding and style.

Corporate marketing

Email: [email protected]

The corporate marketing team provides practical advice on

corporate marketing, managing campaigns and runs an advertising

agency service for both recruitment and non-recruitment

advertising (buying and sales). The advertising agency works on

behalf of the whole council and partner organisations.

Digital services


The digital services team will offer help and support on design

issues for both printed media and web development. They are

responsible for the design and production of key corporate

publications and maintain all council websites.

Press offi ce

Email: pressoffi [email protected]

The press offi ce protects and enhances the council’s reputation

through external and internal communications. It is responsible for

publications such as Your East Riding and The Grapevine, producing

press releases to promote the council’s work, handling enquiries

from the media and other publishers of information, advising offi cers

and members on media issues. Its aim is to maximise positive

publicity opportunities and mitigate against negative publicity

through print, radio and TV communication channels as well as

digital mediums such as websites, social media and news videos.

Print and Design


Print and Design provides a full, in-house design, printing and

copying service. They operate a comprehensive digital service

from design studio through to their Indigo digital press for short

run and quick turnaround items, and their traditional litho press

which covers large volume production. Both are serviced by an

experienced and well-equipped fi nishing department.

Print and design also offers large format production for posters,

pull-up banners, canvasses and other promotional items, plus

specialised print sourcing and mail fulfi lment.

Document and data processing


When requiring word processing, typing and other specialised

keyboard work it is advised that you use the document and data

processing centre located in HF126, County Hall, Beverley. The

team offers a wide range of work including minutes, reports,

agendas, dictation - digital and analogue, correspondence and much

more. They have the skills and knowledge to produce documents to

the correct corporate standards.


Contents

Section one - The council logo p6-7

Section two - The council name p8

Section three - Council typefaces p9

Section four - Council colours p10

Section fi ve - Contact banner p11

Section six - Council stationery (letters, faxes, sending confi dential information, compliment slips, business cards, PowerPoint, signatures) p12-20

Section seven - Formatting and styles p21-22

Section eight - Council advertising p23-25

Section nine - Vehicle livery p26

Section 10 - Signage p27

Section 11 - Interior design p28

Section 12 - Uniform p29

Section 13 - Digital products p30

Section 14 - Translation statement p31

Style guide contents


There is a wide range of resources available to all council staff within the corporate identity and style guide section on the intranet. Find the link to this page in the ‘My Apps’ area on the Intranet homepage.

Microsoft Offi ce templates• Fax template - Word

• Letter template - Word

• Presentation template - PowerPoint

• Visitor pass template - Word

Logo resources• Logo CMYK - EPS

• Logo MONO - EPS

• Logo WHITE - EPS

• Logo RGB - JPG

• Logo MONO - JPG

• Logo WHITE - Transparent GIF

Please see section one for information on how to use the council logo

Recommended use for different logo formats:• EPS: High quality print work, for supply to external clients and

designers

• JPG: General use on council documents

• GIF: General use on dark backgrounds where a white logo is

needed with a transparent background

Font resources• Gill Sans font family

• Original Garamond font family

Email signatures• Downloadable signature for use with Lotus Notes

Templates and resources available on the intranet...

Corporate style guide on the intranet


How to use the council’s logo on print and digital media.

The council logo

All internal and external communications and activities must carry

the council logo in a consistent approved style. This rule also applies

to partnership working.

Individual council services and departments are not allowed their

own logo. It is important that our customers and suppliers know

that our services are provided by East Riding of Yorkshire Council

and that one consistent brand is represented. Should you consider

your service area to be an exception to this rule, please speak to

the corporate marketing to discuss. Visual identities for individual

projects and services can be created through images and colour

without the need for producing separate logos. Print and Design or

corporate marketing will be able to assist you with this.

The logo must be used on all types of council stationery; invoices,

statements and forms; the front covers of publications; all

marketing and publicity material; exhibition panels; posters, leafl ets

and brochures; advertising (promotional, non-recruitment and

recruitment); internet and intranet; vehicle liveries; signage, decor

and uniforms.

The council logo (see page seven) must always appear on any

external application representing the council and any internal

application representing the corporate view. The logo must appear

complete with the graphic elements and the lettering in the relative

positions and the sizes shown on page seven.

The full colour version of the logo uses the corporate colour

Pantone 3288C. The nearest electronic equivalent of Pantone

3288C is R:0 G:130 B:100 (RGB). Please consult with corporate

marketing (page three for contact details) to discuss exceptions to

this rule.

Use of logo in joint projects

Occasionally, it will be necessary for East Riding of Yorkshire

Council’s logo to appear alongside another organisation’s logo,

for example in joint projects or partnerships. In this instance,

the council’s logo should always appear to the left of the partner

organisation and be equivalent in size.

Only external partner logos can appear next to the council logo.

Any visual identity created for a project or service can not appear in

isolation with or instead of the council logo.

Photocopying the logo

It is not advisable to photocopy the coloured logo into black and

white as this will diminish the quality of production. If you know

that the printed materials you are producing will be photocopied

please ensure that on the original the logo is printed in all black or

reversed out in all white.

SECTION ONE


Using the council logoSECTION ONE

Full colour logo

Black logo

Positioning Clear space

Minimum size Recommended sizes

White logo

Dos and Don’ts

This is the default logo to use when printing in colour. Only to be placed on a solid white background.

The black logo should only be used when printing in black and white. To be used in press advertisements.

When partner logos are required, the logo moves to the left, with partner logos on the right at equal size.

The logo should be placed at the bottom of the page, in the centralised position.

Always leave space around the logo. This minimum clear space is equal to the height of the letter E.

Minimum size of the logois 36mm wide x 6mm high.

A3 17mm high

A4 12mm high

A5 8.5mm high

DL 7.5mm high

The white logo may be used on top of a dark council colour, or on top of an uncluttered image.

SERVICE OR DEPARTMENT NAME

Dos and Don’ts


Use the guidelines below when referring to the council in any way.

The council name

The name of the council is:

• East Riding of Yorkshire Council

It should not be referred to as:

• THE East Riding of Yorkshire Council

• ERYC

Within a document, the council should be referred to as East

Riding of Yorkshire Council in the fi rst instance. Only after this can

it then be referred to as East Riding Council, council or authority.

Both council and authority when used within the body of text

should be lower case.

Exemptions

In legal documents the council can be referred to as:

• The East Riding of Yorkshire Council

SECTION TWO


Correct use of fonts keeps the council brand strong and distinctive.

Typefaces

Gill Sans and/or Original Garamond can be used on corporate

communications. The primary font should always be Gill Sans.

The third corporate typeface is Arial, which should only be used

for electronic media, such as email and communication with young

people, or people with a learning diffi culty.

For promotional print items different fonts for headers and

subheaders can be used to enable the design to better target its

audience. Body fonts must remain corporate and rules on logo use

still apply.

In promotional print fl exibility is given to covers, headings and

subheadings. Fonts used should be easy to read and match the

audience.

*For web and communication with young people, or people with a

learning diffi culty only.

Arial*

Ea

Original Garamond

EaOriginal Garamond RegularOriginal Garamond ItalicOriginal Garamond Bold

Arial RegularArial ItalicArial BoldArial Bold Italic

Gill Sans

EaGill Sans CondensedGill Sans Condensed BoldGill Sans LightGill Sans Light ItalicGill Sans RegularGill Sans ItalicGill Sans BoldGill Sans Bold Italic

SECTION THREE


Default colour

Secondary colours

Green Pantone 3288

CMYK 99/3/68/12 RGB 0/130/100

Lime Pantone 382CMYK 28/2/100/0 RGB 195/212/46

Orange Pantone 021CMYK 0/69/100/0 RGB 254/80/0

Light Blue Pantone Process BlueCMYK 100/13/1/2 RGB 0/133/202

Dark Blue Pantone 072CMYK 100/95/0/3 RGB 16/6/159

Red Pantone 187CMYK 7/100/82/26 RGB 166/25/46

Magenta Pantone MagentaCMYK 0/100/0/0 RGB 236/0/140

Yellow Pantone 108CMYK 0/14/100/0 RGB 254/219/0

Purple Pantone PurpleCMYK 40/90/0/0 RGB 187/41/187

Default corporate colourThe default corporate colour is Pantone 3288 (green - used in the

logo) and can be accompanied by a range of secondary colours as

appropriate.

Corporate green must always be present, secondary colours are

used as accent colour only to complement the corporate green

and must not dominate the design, ensuring that the corporate

brand is not diluted.

Secondary colours can be used to tailor design to a specifi c target

audience. Secondary colour must not be used to disguise the

council’s core brand.

Council coloursSECTION FOUR


The contact banner is a design element that binds a broad range of print and digital media to the corporate style whilst not interfering with any unique design features developed for a specifi c document or audience. The banner promotes the council’s website and social media channels.

Position

On all promotional literature (this includes fl yers, leafl ets,

magazines and brochures) the contact banner must appear on the

cover or fi rst page of the document, and be positioned at the top

of the page.

Banner design

When www.eastriding.gov.uk is shown in the contact banner the

Facebook, Twitter and YouTube icons should be used. When a

customer or service URL is used, remove the icons that are not

relevant.

Where the printed item is for internal use only, the banner must

feature the intranet URL and social media icons are removed.

The banner must use the council green (Pantone 3288C) this binds

the service/publication to the council’s core brand. White text and

iconography must also be used to ensure text and graphics are

legible. When printing in black and white the banner background

colour must be 80 per cent black. The recommended sizes are as

follows: 13mm height on A4, 15mm on A3, 9mm on A5 and DL,

50mm on Grasshopper banners. This is a fi xed design so do not

attempt to recreate it.

Stationery and vehicle livery

The banner is also included on stationery and vehicle livery. See

pages 12-20 for stationery and page 26 for vehicle livery.

SECTION FIVE

Contact banner

www.eastriding.gov.uk

Care directoryAutumn 2015 • Edition 36


Skidby Windmill

and Museum of

East Riding Rural Life

The mill normally operates between Wednesday and

Sunday, (wind permitting), producing wholemeal fl our

which is sold in the museum shop. As there is only one

miller, visitors are strongly advised to ring in advance

to ensure the miller is on site when a visit is planned.

Opening hours

Daily: 10am to 5pm (last admission 4.15pm). Closed on

Good Friday, Christmas, Boxing Day, New Year’s Day.

Lunchtime closing is 1pm.

Skidby Windmill, Skidby, Cottingham HU16 5TFTel (01482) 848405

Skidby Mill is a working four-sailed tower mill, set in an acre of land, with magnificent views over the Wolds.

museums.eastriding.gov.uk

Workforce Survey 2016

Take Part25 April to 3 JuneUse the workforce survey email link you will be sent – or – ask your manager if you do not have email access.

i4u ActionPlanner

www.eriding.net/eyfs

External media

External media where a service has its own brochure site and identity

On internal mediainsight.eastriding.gov.uk


These guidelines apply to all stationery and must not be amended in any way. All council stationery is printed in Original Garamond. The standard layouts must be followed throughout the council, regardless of directorate to ensure a consistent corporate identity.

Council stationery

Letters - a guide to layout

All council stationery is produced through Print and Design and

should follow approved layouts.

The examples shown are the standard layouts for all A4 letterheads,

compliment slips and business cards. There should be no variations

of these templates.

Position of logo on A4 stationery, 86.5mm wide, centred at top of

page, printed in Pantone 3288 and black, with address in Gill Sans

Bold, centred below, no punctuation marks.

Chief executive, directors and heads of service names and job titles

are in Gill Sans Regular.

The Investors in People logo is the only logo to be used on the

letterhead, apart from the social media icons and the East Riding of

Yorkshire Council logo, as shown on the example opposite.

When typing a letter, the font should be the nearest equivalent to

Original Garamond (in Word this is Garamond), and the point size

should not be less than 12 (this is the minimum size recommended

by the Royal National Institute for the Blind).

On occasion East Riding of Yorkshire Council services will be in

partnership with other service providers. A new letterhead format

can been produced to refl ect these partnerships. If you wish to

produce a partnership letterhead please contact Print and Design

or corporate marketing (see page three for contact details).

County Hall Beverley East Riding of Yorkshire HU17 9BA. Telephone (01482) 393939


Head of service/director name – job title


Head of service/director name Job title

SECTION SIX


The corporate style for correspondence which must be used in all circumstances.

Letters - a visual guide






Telephone numbers

Many letterheads still carry the central switchboard contact number (01482) 887700. Please note that this number will be decommissioned in April 2017. This number has been replaced with customer service network contact centre number (01482) 393939.

Mrs J Smith 1 The Street BEVERLEY HU17 9WD

Your Ref: Our Ref: XX/XX Enquiries to: Mrs Alice Brown Email : [email protected] Tel direct: (01482) 39XXXXDate: 14 February 2020

Dear Mrs Smith New Style for Correspondence We have been in discussions with interested parties and agreed a new corporate style for correspondence. The new style will be open punctuation and blocked. This means:

No full stop after “Mr” or “Mrs”. No commas or full stops in the address box. Open style for the date ie 14 February 2006. Left flushed heading, initial caps and bold (no underline). Left flushed paragraphs - no indentation (but will still be justified at the right hand

margin). No comma following the salutation. No comma following Yours sincerely/faithfully.

Open punctuation will be reflected in other documents eg the date and punctuation in minutes, reports etc, however, the agreed style of these documents will not be otherwise affected. If return correspondence is not to above address, insert contact details within the body of the letter. Please do not hesitate to contact me should you have any queries. Yours sincerely Alice Brown Support Services Assistant

SECTION SIX

Please note:

All letterheads should carry chief executive, director or head of service name and job titles.


A fax sheet template shown below, available to download from the intranet using the corporate graphics link.

Faxes

East Riding of Yorkshire Council, County Hall, Beverley, East Riding of Yorkshire HU17 9BA

FAX TRANSMISSION

CONFIDENTIALITY NOTICE The information contained in this facsimile may be confidential. It is intended only for the use of the named recipient. If you are not the named or intended

recipient, please notify us immediately so that we may arrange collection of the facsimile. In such an event, you should not disclose the contents of this facsimile to any other person, nor take copies of it. Thank you for your co-operation

[Click here and type directorate/department]

To:

From:

Date: Fax:

Number of pages: Tel:

SUBJECT:

Comments:

SECTION SIX



PRIVATE AND CONFIDENTIAL *











*

Your Ref: Our Ref: * Enquiries to: * Email : *@eastriding.gov.uk Tel. Direct: (01482) 39* Date: *

Dear Jamie Bradbury As et, simagnam vid ut resto minveli quissimporem el magnaturias di occus consequ atemque quundel landis velesci tem faccum aliquiatio. Ut earunti destem. Occatqu idendernates molore, cus volendic to te laut des porem et volore nis aliquid enihitiatur mosandanda quae nobit erferciuntia vitibea dent inum cullaut aceped quam, nulluptas ea id.

Qui consequatus iliquos expernam de esti rero id eriatem iuntiae pore officietur, conseritem et eosame essiti coreratem eum quibusc imporios et od quo voluptas core eat. Ad eiuntionsent evellorepel iumquo te qui od es eaquam et re officiis expere, volorrum eleni officil liatur adit ulpa dellant prataecusa autamenderio voloritatio blab intio. Fere volorrorum everem sendebitae.

Volorpos vent lam nobis et laut fugia velest alite et, unti re ad ut facerro ribusam dolo doloreptas eumquate et alis dentureptae officiet laceper untisit prorpor estiiscim es restia nonsed ma veriaectiant list, corro quo maiorem quae. Rereperum velitas iur? Ata duci odignihic te voluptio. Nam fuga. Officia que dolupta tiorepr atiist litate volum id.

Yours sincerely Chris Burkill

OFFICIAL-SENSITVE

OFFICIAL-SENSITVE

PRIVATE AND CONFIDENTIAL *

Your Ref: * Our Ref: * Enquiries to: * Email : *@eastriding.gov.uk Tel. Direct: (01482) 39* Date: *

Dear Jamie Bradbury As et, simagnam vid ut resto minveli quissimporem el magnaturias di occus consequ atemque quundel landis velesci tem faccum aliquiatio. Ut earunti destem. Occatqu idendernates molore, cus volendic to te laut des porem et volore nis aliquid enihitiatur mosandanda quae nobit erferciuntia vitibea dent inum cullaut aceped quam, nulluptas ea id.

Qui consequatus iliquos expernam de esti rero id eriatem iuntiae pore officietur, conseritem et eosame essiti coreratem eum quibusc imporios et od quo voluptas core eat. Ad eiuntionsent evellorepel iumquo te qui od es eaquam et re officiis expere, volorrum eleni officil liatur adit ulpa dellant prataecusa autamenderio voloritatio blab intio. Fere volorrorum everem sendebitae.

Volorpos vent lam nobis et laut fugia velest alite et, unti re ad ut facerro ribusam dolo doloreptas eumquate et alis dentureptae officiet laceper untisit prorpor estiiscim es restia nonsed ma veriaectiant list, corro quo maiorem quae. Rereperum velitas iur? Ata duci odignihic te voluptio. Nam fuga. Officia que dolupta tiorepr atiist litate volum id.

Yours sincerely Chris Burkill

PRIVATE AND CONFIDENTIAL

Any type of communication (letters, emails and electronic documents) that includes types of personal or commercial data outlined below needs to be marked accordingly. The appropriate letterhead can be downloaded from the intranet (see page fi ve).

Sending confi dential information

What information will need to be marked?

If a document, data set or email contains any of the following types of

information it needs to be marked:

• Personally identifi es a customer (including internal customers) AND

will have damaging consequences to the customer, the council or a

partner organisation of the council if disclosed inappropriately or

lost

• Is fi nancially or legally sensitive AND will have damaging

consequences to the council, a customer of the council or a partner

organisation of the council if disclosed inappropriately or lost.

What is damaging consequences?

What should be classifi ed as ‘damaging consequences’ is dependent on

the judgment of individual services. Below is a list of some examples of

what could be classed as ‘damaging consequences’:

• Signifi cant negative press coverage

• Signifi cant fi nancial damage, including from legal proceedings

• Likelihood of placing vulnerable people at risk

• Signifi cant damage to commercial relationships.

Remember, the vast majority of council documents will NOT need to be

protectively marked. Marking should be used as an exception and for only

the most sensitive information.

How do I mark my information?

OFFICIAL-SENSITIVEThe protective marking of ‘OFFICIAL-SENSITIVE’ must be used for all

sensitive emails as well as internal documents and documents shared

with other organisations - for example the police, NHS, and other local

authorities. This mark must be carried at the top and bottom of the

document (header and footer).

PRIVATE AND CONFIDENTIALThe protective marking of ‘PRIVATE AND CONFIDENTIAL’ must be

used on sensitive letters when writing to members of the public. This

mark must also be carried at the top and bottom of the document

(header and footer). See examples opposite...

Documents must be marked at the top and

bottom. Download the offi cial letterhead

template from the corporate style section

of the intranet

Documents must be marked at the top and

bottom. Download the offi cial letterhead

template from the corporate style section

of the intranet

Offi cial sensitive letter marking - for internal documents and documents shared with other organisations

Private and confi dential letter marking - used when writing to members of the public

SECTION SIX


Sending confi dential informationSECTION SIX

Letters - page two onwards

If a letter containing confi dential information has more than one page,

each following page must be marked ‘OFFICIAL SENSITIVE’ or ‘PRIVATE

AND CONFIDENTIAL’ in the documents header and footer.

Other documents

Any document containing personal or commercial data, including

completed forms, records or reports must be marked ‘OFFICIAL

SENSITIVE’ or ‘PRIVATE AND CONFIDENTIAL’ in the documents

header and footer.


The example below shows the standard layout for a compliment slip.

Compliment slips

County Hall Beverley East Riding of Yorkshire HU17 9BA

Head of service/director name Job titleJob title

W I T H C O M P L I M E N T S


SECTION SIX


The example below shows the standard layout for a business card. The reverse of the card can be used for a message or to reinforce the visual identity of a service.

Business cards

Forename SurnameACCREDITATIONS

Job Title

Extra Space For Long Title

[email protected]

t (01482) 000000

m 07000 000000

First line of address

Second line of address

Third line of address

East Riding of Yorkshire POSTCODE


SECTION SIX


PowerPoint presentations

Presentations give us an opportunity to reinforce our corporate image. Recognising changing requirements and growing use of digital media, large graphics and video, this presentation template supports changing design trends and content delivery.

In order to give some consistency to presentations, a choice of corporate PowerPoint templates have been created, these are available from

the intranet as outlined on page fi ve. Fonts, font sizes and layouts should not be changed to ensure a consistent look and feel is achieved

throughout the presentation.

Cover screenCover screenDescription of your presentation p y pand topics to be covered

Your large headingg gYour optional subheading

• Natatur sequatur, que ventibus

• Ullendu cipsandusdae peditae simUllendu cipsandusdae peditae sim

• Eum et volest voluptur aliciis apid

• Bea paruptas sitius as net evendit

• Ullendu cipsandusdae peditae sim• Ullendu cipsandusdae peditae sim

• Eum et volest voluptur aliciis apid

Large image

Text over image

T i

Text over image

Text over image

Text over imageText over image

Standard contentStandard content slide with underline

• DCSP integration

Subheading

g• Barcode scanning for faster payments• Potential advertising opportunities• Contactless payments and Apple Pay

Content panels

Over 31,000 payments

DriffieldC it H bpayments

processedCommunity Hub goes

live in January

Your large headingg gYour optional subheading

A bold line:Eum et volest voluptur aliciis apid inside outEum et volest voluptur aliciis apid inside-out

Eum et volest voluptur aliciis apidEum et volest voluptur aliciis apid

Bea paruptas sitius as net evenditBea paruptas sitius as net evendit

Ullendu cipsandusdae peditae simUllendu cipsandusdae peditae sim

PowerPoint template green

PowerPoint template white

SECTION SIX


Electronic signatures

Using a standard email signature across the council ensures consistency in design and directs recipients to our preferred channels of communication.

All signatures should use the standard template shown below.

Changes for promotional purposes or to include other contact

channels can be made. If promotional imagery, such as a banner

image, is required this should sit below the council logo, but should

be used by exception to reduce impact on IT servers, and must be

produced by Print and Design.

Social media handles have been included to promote and encourage

take-up and usage.

Download the corporate signature and instructions for its

installation into Lotus Notes from the intranet.

For further information please email [email protected]

Example signature:

SECTION SIX


Formatting and styles

To retain regularity of corporate identity across our printed and electronic media there are certain rules to adhere to as outlined below.

Formatting and styles

This short guide is for use in the preparation of all written material

that is going to be printed, published electronically or otherwise

reproduced. The aim is to achieve a more consistent approach

across the council to the use of language.

For further information and advice please contact the

communications manager on (01482) 391440.

Abbreviations and acronyms

Avoid unnecessary abbreviations. It is better style to write ‘for

example’ rather than ‘eg’. Where using abbreviations please note the

following points:

• Spell out all abbreviations in the fi rst instance, putting the

abbreviation in brackets afterwards. For example, East Yorkshire

Motor Services (EYMS) and EYMS thereafter

• Well known abbreviations do not need to be spelt out, for

example, BBC, ITV, MP, OBE, RAF, NVQs. Capital letters

should be used if the abbreviation is pronounced as individual

letters, otherwise spell out the word as an acronym, for

example, Ofsted, Unison, Aids, Isa

• Internal abbreviations should always be avoided, for example

CSC or CFS.

Ampersands

Avoid ampersands, unless they are part of an established name or

branding. For example, Marks & Spencer.

Capitals

Minimise the use of capitals. The following guidelines should be used:

• Job titles, council teams and directorates should be written in

lower case in articles and reports. For example, Susan Jones,

principal planning offi cer, planning and development control

• Capitals should be used for British government departments

of state. For example, Foreign Offi ce, Ministry of Defence,

Department of Health

• Acts of Parliament should have capitals. For example, Freedom

of Information Act 2000

• Artistic and cultural institutions should have capitals. For

example, East Riding Treasure House, National Centre for Early

Music, Sewerby Hall and Gardens, Beverley Art Gallery

• Full names of schools, churches and hospitals should have

capitals. For example, Beverley High School or the school; Hull

and East Yorkshire NHS Hospitals Trust or the hospital.

Council specifi cs

• East Riding of Yorkshire Council should always take capitals as

the full proper name. The word council alone does not need a

capital. Do not put ‘the’ before East Riding of Yorkshire Council

• Council directorates and main service areas do not take

capitals

• The Cabinet, planning committee, and so on, should not take

capitals

• Councillor takes a capital when the full name is given, as

in Councillor Stephen Parnaby OBE, but lower case when

referring generally to councillors. Avoid using the word

‘member’

• Email, egovernment, the internet and the world wide web, for

example, will all take lower case.

Dates

• Dates should be set as follows: 19 May, 19 May 2008 or

Monday, 19 May 2008

• Pairs of dates should be set as follows: 2001-08 or 1998-2010

or 24/03/1970

• When writing plurals of dates simply add ‘s’: 1960s, 1980s.

1980’s is incorrect when used as a plural.

SECTION SEVEN

For further information and advice please contact the communications manager. See page 3 for contact details.


Formatting and styles continued

Numbers

• Avoid starting a sentence with a fi gure. Spell out the fi gure or

re-word it

• Numbers one to nine as words and numbers 10 to 999,999

as fi gures. Commas indicate thousands, for example, 6,000 or

40,000. Thereafter write 1m, 8.2bn - with the exception of

recruitment adverts, see page 24

• If mentioning a range of different fi gures in a paragraph or

sentence, put them all in words or fi gures

• Always use fi gures before abbreviations: 10kg, 8pm

• When writing about percentages, use words; ten per cent, 15

per cent. The symbol % is acceptable in charts and tables.

• Telephone numbers should be written consistently, with the

area code in brackets (01482) 393939

• Use the 12 hour clock: 7am, 8pm. Refer to 12 noon and 12

midnight rather than 12pm and 12am

• For events that run over a period of time please format as

1-3pm for example or 10am-4pm.

Italics

Italics should be used for titles of books, fi lms, plays, television

programmes, newspapers and titles of reports. For example, The

Guardian, BBC Look North.

SECTION SEVEN


Council advertising

All council advertising must be placed through East Riding Advertising, the corporate advertising agency based within corporate marketing and communications, tel (01482) 391451 or email [email protected]

Print display advertising

This is usually for recruitment, events, public notices and other

promotional purposes that would appear in local, regional and

national newspapers and publications. Display advertising with the

exception of public notices, should always carry the council logo,

either in colour or mono depending on the requirements of the

advertisements. The majority of public notices do not need to carry

a logo – East Riding Advertising will advise.

Advertisements should always show headlines and body text in

Original Garamond or Gill Sans with a minimum font size of 7pt or

6.5pt for public notices. Council corporate colours should always

be used in any form of print advertising.

Recruitment advertisements should always include the IIP

Gold award logo, together with a reference to the equality and

safeguarding statements as appropriate – East Riding Advertising will

advise.

Print display advertising for non-corporate/partner advertisements

need not follow the corporate identity but must still include the

council’s logo as described above.

Outdoor advertising

This includes all forms of outdoor media such as bus advertising,

billboards, till receipts, bus shelters, car park tickets, advertisement

vans, and bikes. All forms of outdoor advertising must include the

council’s logo as described above, together with fonts and colours.

Radio advertising

This includes local, regional and community radio stations. All

advertising campaigns should refer to East Riding of Yorkshire

Council (could be in the form of reference to a venue or brought to

you by East Riding of Yorkshire Council). East Riding Advertising will

advise on this at the commercial production stage.

Online advertising including social media

This includes recruitment, entertainments/events, public notices and

other promotional purposes. There should always be a reference to

the council and wherever permitted the council logo should appear

in the requested format (eg GIF or JPG).

Recruitment advertising should always state employer as East Riding

of Yorkshire Council. There should also be reference to equality and

safeguarding statements as appropriate – East Riding Advertising will

advise.

SECTION EIGHT

Advertising examples on next page...


New adult learning Christmas course guide out now.Pick up your copy at a local adult learning centre, library or customer service centre.

View new courses at www.eastriding.gov.uk/learn

Facebook recruitment advertising Display advertising

Print recruitment advertising

Council advertisingSECTION EIGHT

abcEast Riding of Yorkshire Council

You will manage a variety of complex multi-faceted ICT Projects, supporting the council’s ICT infrastructure.

£30178 (point 35)

APPLY http://ow.ly/T7zEu

This council is committed to safeguarding and promoting the welfare of children and vulnerable adults. This council is

pursuing equality of opportunity in employment.

FOR FULL JOB DETAILS PLEASE VISIT

www.recruiteastriding.co.uk

£16231 (point 14)Full-Time | Permanent | Beverley

Post No: PN032155 03/16Closing Date: 10 April 2016

Technical Assistant

Vulnerable Children’s Education Team


Council advertising - merchandise

Promotional merchandise such as pens and mugs can be purchased. Often this merchandise represents poor value for money and should only be purchased when items meet a clear promotional need. It is recommended you speak to corporate marketing (for support and guidance see page three for contact information) before purchasing.

Council services may on occasion consider purchasing promotional

items. If confi dent that promotional merchandise will bring added

value to the service and is necessary, it is important that items are

branded correctly.

• All items must carry the council logo, see pages six and seven

for guidelines on using the council logo

• Purchase items using the council’s colour palette, see page 10

for details. It is not necessary to have bespoke items produced

that exactly match the corporate colours but as near as

possible is recommended.

The council does not have any preferred suppliers or contracts for

promotional merchandise. Normal procurement procedures should

be adhered to.

Purchasing promotional merchandise can be expensive and often

delivers a poor return on investment. Money used on these items

can be used more effectively across a range of other promotional

and marketing activities.

It is recommended you speak to corporate marketing or Print and

Design (see page three for contact information) before purchasing

any promotional merchandise to ensure you achieve value for

money. Corporate marketing can support and guide on marketing

best practice, and explore all possible promotion and marketing

options with you.

SECTION EIGHT


Vehicle livery

Our vehicles reinforce the council brand and are a prominent way for customers to see council activity in their neighbourhood.

East Riding of Yorkshire Council vehicles offer

a highly visible opportunity to reinforce the

council’s corporate identity. All vehicles should be

liveried as in the examples shown right.

Vehicle livery on white vans should display the

service being delivered for example housing

maintenance team. Vehicles must also feature the

contact banner. See page 11 for more information

on the contact banner.

All vehicles must be purchased through fl eet management who will ensure correct vehicle livery is displayed. Email fl eet services for further information atfl [email protected]

SECTION NINE

HOUSINGMAINTENANCE

HOUSING MAINTENANCE

HOUSINGMAINTENANCE

HOUSINGMAINTENANCE






Signage

There are approved designs for all council signage. It is important all signage at all levels is consistent throughout the council, see guidelines and examples below.

Residents of the East Riding come into contact with council signs

everyday on council buildings ranging from schools to offi ces

and depots, as well as local parks, gardens and public amenities,

therefore absolute consistency and clarity in this area of our

corporate identity is essential.

All corporate signs should follow the examples below and

must include the corporate logo. The typefaces used must be a

combination of Original Garamond and Gill Sans.

Please contact the corporate marketing for advice before proceeding with signage, see page three for contact information.

Signage in conjunction with specifi c services

External signage for all council buildings and facilities

Signage/hoardings for development sites

External and internal signage showing information and facilities

Banners - for streets, building sites, fences etc

SECTION 10


Interior design

It is vital the interior of our council’s building (both internal and

public facing) are both fi t for purpose and are a continuation of our

corporate brand. Colour guidelines set out on page 10, logo use

guidelines on page six and corporate signage on page 27 must be

adhered to, creating a consistant ‘look and feel’ across all council

venues regardless of its location within the East Riding.

By creating consistency across all printed literature, web/

electronic media and internal/external building design, customers

will recognise the council as a brand and trust in the services we

provide.

Separate detailed guidance will be produced to support the

development of design and layout in corporate buildings.

The interior design of our buildings creates a lasting impact with our customers and must align itself with our corporate values and objectives using the council’s brand.

SECTION 11


Uniform

When employees meet the public, they act as ambassadors for East

Riding of Yorkshire Council and it is important a professional image

is displayed. In some cases it is necessary to issue employees with a

uniform, it is important that clothing identifi es the member of staff

as part of the council and encourages trust and respect.

A contract is currently in place to supply uniforms for staff in

passenger services, customer services, leisure centres, adult

services, County Hall support staff and accommodation. The

supplier is Creative Emporium who are based in Leeds, the uniform

choices can be viewed on the intranet (see page fi ve for details)

and ordered from the suppliers website. To request a login to

the suppliers and purchase uniform through the site please email

[email protected]

In addition a range of branded and unbranded items such as jackets,

high visibility clothing and footwear are available through Supplies.

Visit www.supplies.org.uk or telephone (01482) 879996.

ID badges

Employees should wear an ID badge whenever they are in any

council building or working externally on council business. Badges

must follow the agreed corporate style.

SECTION 12

EpauletteEpaulette

Senior Test Example Manager

Michael B Sample

STAFF


Digital products

Websites

Any new website or digital service for either internal or external

use, must fi rst be approved by the Corporate ICT board. Websites

must meet specifi c standards of usability and accessibility. The

user interface must be consistent with the platform it’s linked to,

for example a website for internal use must be styled to look and

feel like it’s part of the intranet. Similarly a service provided to

customers via www.eastriding.gov.uk must be styled to look like

the corporate website.

This creates continuity in design and builds trust with the customer,

ensuring they feel the service is genuine and secure.

User interface design is undertaken by the digital services team.

If a system is being procured with a web front end, or has been

developed internally, the digital services team must be consulted on

the delivery of the user interface to ensure minimum standards for

usability and accessibility are met.

Usability and accessibility criteria must be covered within any

procurement exercise, please contact the digital services team to

defi ne these requirements for your customer or service (see page

three for contact information).

A pattern library to support digital service development detailing

the use of specifi c user interface elements, page layouts, fonts and

colour is currently under development.

SECTION 13

Any work produced in a digital format such as websites, graphics or adverts for the web and video must meet basic usability and accessibility requirements and adhere to the branding guidelines outlined within this document.


Translation statementSECTION 14

The council’s Translation and Interpretation Policy is currently under review to refl ect the most recent Government guidance and the requirements of the Accessible Information Standard which was implemented on 31 July 2016.

The Equality Duty requires public bodies to ensure they consider

the needs of all individuals in their day to day work – in shaping

policy, in delivering services, and in relation to their own employees.

It encourages public bodies to understand how different people

will be affected by their activities so that policies and services are

appropriate and accessible to all and meet different people’s needs.

By understanding the effect of their activities on different people,

and how inclusive public services can support and open up people’s

opportunities, public bodies are better placed to deliver policies and

services that are effi cient and effective.

In order to ensure all parts of the community have access to

services and information, it is essential due regard is given to the

need for translation and interpretation of information, whether that

information is provided digitally or in hard copy formats.

Translation of information should be considered for those who:

• do not understand written English

• have a sensory impairment

• have a learning diffi culty

• have low levels of literacy

Consideration may include

• Would only providing the information in written English

prohibit access by any customers to essential services for

example benefi ts, homelessness services, health and safety

campaigns – if so, you should consider translation.

• Can the information be provided in plain or simple English?

An ‘Easy Read’ version with pictures aids understanding and

develops basic language skills. Consider whether this is suitable

for all customers, rather than preparing two versions.

Information should not include a language or translation box (see

below) as a matter of course. Any decision on translation must be

linked to an assessment of how and why the information is being

communicated and whether the resource involved in delivering on

the request for translation is ‘reasonable’ given the nature of the

information to be communicated.

If the information produced needs to be translated the following

statement should be included:

This leafl et/document/information* can be made available in other

languages or formats if required. To request another format, please

contact us at:

Tel:*

Text phone:*

Email:*

www.eastriding.gov.uk*

*please delete or add contact details as appropriate

There will be occasions when it is not possible to use the statement

for example a paid for advert in the press where space is limited.

Further advice or clarifi cation can be sought from Corporate

Strategy and Performance on (01482) 391429. Guidance on

accessing translation and interpretation services is available on the

intranet at: http://insight.eastriding.gov.uk/directorates/csc/rs/csp/

equalities/translation/