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8/8/2019 Corporate Identity Style Guide_External_2010
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Style GuideJuly 2010For suppliers of specialist services to the City of Wagga Wagga
8/8/2019 Corporate Identity Style Guide_External_2010
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This refreshed look was endorsed in November 2009 and
includes the crow logo, graphic elements and fonts which, when
used consistently across the range of publications, community
information and marketing materials produced by or on behalf of
Council, develops a strong brand.
Our corporate identity is our public face and reects our values
of professionalism, accountability and trust. It is a tangible way of
demonstrating the forward-thinking and fresh approach we take to
our operations; the pride we have in our community; and the many
ways the City of Wagga Wagga provides services to ensure the
Wagga Wagga Local Government Area is an exciting place to live,
work and invest.
Whats in this guide?
This Style Guide contains the information required for you to comply
with our corporate identity.
Whats changed?
1, Were keeping the crow logo, although it has been reworked
slightly to improve the quality of its use and appearance.
2. A new graphic element has been added. This stylised feather
arrangement draws inspiration from the crow logo.
3. Fonts have been clarifed. Since the fonts used in a document
add to the overall appearance, they are an important part of ourcorporate identity. Its important that they are consistently used
as detailed in this style guide.
What other resources are available?
The following resources are available from the City of Wagga
Waggas Marketing and Communications Division.
Logos in a range of le formats.
The graphic element in a range of le formats.
In-design les for stationery, newspaper advertisements
and covers for other documents.
How does this eect you?
Anything you produce on behalf of the City of Wagga Wagga must
comply with this endorsed corporate identity.
Any questions?
Contact the City of Wagga Waggas Marketing and
Communications Division on 1300 292 442.
Overview
This style guide details the elements that comprise
the City of Wagga Waggas corporate identity.
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Table Of cOnTenTs
OVERVIEW 2
LOGOS 4
COLOURS 6
FONTS 10LOGO DOS AND DO NOTS 11
STATIONERY 14
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There are several logos, all related to the corporate logo.
The corporate logo is the crow with the words City of Wagga Wagga
Councils facilities have variations of this, for example the Civic Theatre has the
crow, with the words Wagga Wagga Civic Theatre.
Its very important that all old versions of logos you may have on le are deleted.
lOgOs
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On the following page are the colour breakdowns for all uses.
Other colours should not dominate the corporate colours.
For example:
Text for headings can be changed to blue to complement the corporate
blue. However, pink is not suitable.
cOlOurs
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Pantone Black C 100%
C0 M13 Y49 K98
R38 G28 B2
261C02
Spot printing
4 colour printing - CMYK
Screen - RGB
Web safe RGB
PMS 293 C 100%
C100 M57 Y0 K2
R0 G103 B177
0067B1
Spot printing
4 colour printing - CMYK
Screen - RGB
Web safe RGB
Pantone Black C 65%
C0 M8.5 Y32 K64
R122 G111 B88
7A6F58
Black 65%
C0 M0 Y0 K65
R119 G120 B123
77787B
Black 100%
C0 M0 Y0 K100
R0 G0 B0
000000
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PMS 293 C 100%
Pantone Black C 100%
2 spot colour
C100 M57 Y0 K2
Black 100%
4 colour CMYK
Black 65%
Black 100%
mono with tint
Black 100%
mono
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PMS 293 C 100%
White
Reverse with spot
White
Reverse mono
R0 G103 B177
R38 G28 B2
Screen RGB
0067B1
261C02
Web safe RGB
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fOnTs
Helvetica Neue Lightabcdesghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
Helvetica Neue Light Italicabcdesghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
Helvetica Neue Mediumabcdesghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
Helvetica Neue Medium Italicabcdesghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
Helvetica Neue Heavyabcdesghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
Helvetica Neue Heavy Italicabcdesghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
Primary Fonts
Arial Regularabcdesghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
Arial Italicabcdesghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
Arial Boldabcdesghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
Arial Bold Italicabcdesghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
Secondary Fonts
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Do not reproduce the logo
smaller than 25 mm in length
25 mm
Do not reproduce the crow logo
smaller than 8 mm in height
8 mm
Do not reproduce the logo
over complex backgrounds
X
Do reproduce the logo
in the reverse colour option
Do reproduce the logo with
a solid block colour behind it
lOgO dOs and dO nOTs
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Do not add aditional
elements to the logoX Do not reproduce the logoin unapproved coloursX
Do not adjust the proportions
of the logoX
Do not have the logo cut-off
either by other elements or by
running off the pageX
Do not use any old versions of the logoX
City of
Wagga Wagga
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ABC123X
X X
XX
X
X X
XX
All external elements must be kept
out of the safe zone
When the logo appears with other identities
it should be of equal size and page presence
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Artwork for all stationery is available and you will not need to set it up again.
Please contact City of Wagga Waggas Marketing and Communications Division
on 1300 292 442 if you require these les.
sTaTiOnery
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abn 56 044 159 537
p 1300 292 442
f 02 6926 9199
w www.wagga.nsw.gov.au
Civic Centre
Cnr Baylis & Morrow Sts
PO Box 20
Wagga Wagga NSW 2650
abn 56 044 159 537
p 1300 292 442
f 02 6926 9199
w www.wagga.nsw.gov.au
Civic Centre
Cnr Baylis & Morrow Sts
PO Box 20
Wagga Wagga NSW 2650
Civic Centre Cnr Baylis & Morrow Sts
Wagga Wagga NSW 2650 (PO Box 20)
p 00 0000 0000 m 0000 000 000 f 00 0000 0000
e ########@wagga.nsw.gov.au
First-name Second-name qualificationsJob Position
Fold bottom of sheet up to
this point for a 1/3 fold guide
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Civic Centre Cnr Baylis & Morrow Sts
Wagga Wagga NSW 2650 (PO Box 20)
p 00 0000 0000 m 0000 000 000 f 00 0000 0000
e ########@wagga.nsw.gov.au
First-name Second-name qualificationsJob Position
Helvetica Neue Light 6.75pt
Leading 11pt
Pantone Black C 100%
Helvetica Neue Medium 6.75pt
Leading 11pt
Lower Case
Pantone 293 C 100%
Helvetica Neue Light 8.5pt
Leading Auto
Pantone Black C 65%
Helvetica Neue Medium 10pt
Leading Auto
Pantone 293 C 100%
Pantone Black C 25%
Helvetica Neue Light 5pt
Leading Auto
Pantone Black C 100%
Pantone 293 C 100%