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Copywriting Secrets of the Masters:

Writing Order Devices

Don Mahoney

This special report is brought to you free courtesy of

www.ProCopyWritingTactics.com

www.ProCopyWritingTactics.com

Writing Order Devices

When you're working on a package, don't wait until the last minute to

complete the order device.

Instead, start working on the order device right away. Start by looking for a

similar package with a strong order device. Then copy the order device and use it as a template for your package.

Your order device should match the tone and voice of your letter. So, as you

start writing the letter, revise the order device as you go. Make sure it restates the promise and primary benefits. Remind your prospect why he's

buying.

The order device can make or break your sale. So go over it at the end like you're seeing it for the first time. Make sure all of the elements are there

and that you've made it easy for your prospect to say "yes!"

The AWAI Accelerated Program for Six Figure Copywriting shows you step by

step how to create order devices that work. Through a combination of step-by-step instruction and examples from successful direct mail promotions you

will soon be creating order devices like a seasoned pro.

Don Mahoney:

Cabinet Maker Turned Six-Figure

Copywriter

“Businesses don’t stop advertising just because the economy takes a turn for the worse. If they

did, they wouldn’t be in business very long. When money is tight, business owners spend their

advertising dollars where they can get the most bang for their buck.

And direct-marketing advertising has been proven to be the most cost-effective way to advertise.

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Another great thing is that the companies that’ll pay you big bucks to write sales letters don’t

care if you’re 25 or 75 … thin, fat, male or female. They only care how your work performs.

If you have the desire, you can always reinvent yourself. I did … and you can too!”

— Don Mahoney

DON MAHONEY is a co-founder of AWAI. As a one-time cabinet maker in upstate New York,

Don barely eked out a living, getting sicker and sicker from the lacquer fumes and other

chemicals he’d breathe in every day. In 1993, a year after learning Michael Masterson’s

copywriting secrets, Don moved to Florida and started writing his own copy.

Since then Don has risen to be one of the top copywriters working today, earning over $300,000

writing letters from his Miami Beach home. He has also personally mentored dozens of now-

successful copywriters and helped them achieve their dreams of freedom and financial

independence.

Don’s letters are consistently successful because he has mastered the art of ―overwhelming

evidence‖ – a technique of providing indisputable proof that your service or product can deliver

its promise. AWAI’s program reveals all of Don’s secrets for building the kind of product

credibility that’s proven to turn fence-sitters into buyers.

Learn firsthand from Don at the AWAI Fast Track to Success Bootcamp & Jobfair which is

taking place on October 26-29, 2011 Delray Beach, Florida