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Internet Marketing Expert Gloria Rand explains why and how businesses need to apply SEO copywriting techniques to generate leads and sales.
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SEO Copywriting
Secrets Revealed
A little bit about me…
What is SEO?
Drives quality traffic to your website
What is SEO Copywriting?
Gets Visitors to Take Action
Why do I need SEO?
SEO + web visitors = $ for your business
SEO Best Practices
Keyword Research
SEO Case Study
SEO Research Tools
• Google Adwords•Wordtracker.com• SEMrush.com
SEO Best Practices
SEO Best Practices
Key phrases in headlines and subheadlines
Key phrases in hyperlinks Key phrases throughout the content Key phrase-rich Title Focus on 2-3 keyphrases per page
What does Google Want?
What does Google Want?
Write Copy for Visitors, NOT Search Engines
What does Google Want?
“… put yourself in your customer’s shoes and make sure you provide them with the information they need.”
What does Google Want?
• Sales• New Products • Infographics
What does Google Want?
Blog Articles
Why Blog?
Promote ProductsBranding
Reach New CustomersCommunicate
Become Recognized Expert
SEO Solution
Better Listings on
Why Blog?
57% of companies that blog have acquired a customer
from their blog*
Source: Hubspot
Use keywords in title & body
How Do You Get Readers?
8 out of 10 read blog titles
How Do You Get Readers?
8 out of 10 read blog titles
only 2 of 10 read rest of article
How Do You Get Readers?
Numbers get 3-8x more traffic
How Do You Get Readers?
How to: “How to write a blog article”Question: “Which one ….?”
How do you find ideas?
•Read other blogs•Google Alerts •Quora•Twitter Search
Hot Tip!
Hot Tip!
Golden Rule: They Ask, You Answer!
What’s the Payoff?
154 Leads from 3/09 – 6/12 for a dozen different keywords
That one article has generated
$1,700,000.00
Content formula
Answer questions based on these three criteria: •Costs •Problems•Comparisons
Keep copy short
•250-500 words
Keep copy short
•250-500 words•One idea per post
Keep copy short
•250-500 words•One idea per post •Article series
Use other social media sites
Repurpose content
PodcastsVideosSlideshow
Other tips…
Know your call to action• Visit website• Email for a quote • Sign up for newsletter• Social Share
FREE Breakthrough Session
“Boost Your Profits with Internet Marketing”
How to apply
Go to: http://GloriaRand.com/breakthrough
Answer all the questions completely!
For more SEO & Social Media Training, visit GloriaRand.com
Facebook.com/GloriaRandCopywriterTwitter: @GloriaRand
YouTube.com/GloriaRandVideos
