CONTACT US · Types of Social Media Marketing Key Platform of Social Media Social Media Brand Building Facebook Insight Ad Objective Audience Targeting in Facebook Ad Pixel Ad Bidding

CONTACT US

Email Address: [email protected]

Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004

Website: www.webeducare.com

Digital Marketing is the one of the growing industry in upcoming India. Starting from food delivery to

grocery shopping everywhere we are depending on online. It is very important to be prepared in digital

world. So we are taking an attempt to make people understand the importance of digital marketing.

Web Educare is the Best Digital Marketing Institute in Kolkata. We provide practical classroom training

and free study materials. So Students can be more efficient to be a successful digital marketer. This

makes us happy and encourages spreading our knowledge in Kolkata and other cities. Specialization

courses on SEM, SMO, SMM are also available. Likewise, our students can get to know how to increase

traffic on the website, Google keyword research, WordPress, HTML & CSS, SEO Course in Kolkata.

Other than that we deal with Google Adsence, E-mail marketing, SMS marketing, content marketing and

more.

Our Vision

Web Educare is the name of a re-known institute in Kolkata. This is the ultimate success path of the new

generation.

Web Educare is an institute where we prepare our students to make their careers in their own way. India

has started its journey to be a Module of the digital world. So we train our students on different platforms

to gather the knowledge of Digital India. Not only phones or other gadgets can help us to do that, but we

also have to get the knowledge of SEO, Web-master tool, WordPress and so on. Our vision is simple to

make our students confident enough in this digital India and also gain knowledge in social media

marketing, HTML & CSS, On-page Optimization, Off-page Optimization, E-mail marketing, PPC.

mailto:[email protected]

CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Our Prospectus


CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


BASIC DIGITAL MARKETING TRAINING

Module 1 - Digital Marketing Overview Fundamentals of Digital Marketing

Introduction of Digital Marketing Benefits of Digital marketing Types of Digital Marketing Key Performance Indicators Digital Marketing Altogether Process Platforms of Digital Marketing Latest Digital Marketing Trends

Module 2 - SEO SEO Overview

Introduction of Search Engine The activity of Search Engine Component of Search Engine Keyword Research Google Keyword Planner tool Competition Analysis

Module 3 - On Page SEO Fundamentals On-page Optimization

Introduction and Uses of Webmaster Tools Website Analysis SEO Title tag Image Alt Tag Meta Keyword


https://webeducare.com/digital-marketing-course/



CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Meta Description Keyword Proximity, Density. Web page Speed Analysis 301 Redirect Open Graph

Module 4 - Off Page Fundamentals Off-Page Optimization

Link Building Types of Link Building Link Building Guidelines Do Follow and No Follow Link Website DA & PA Social Bookmarking Directory Submission Local SEO

Module 5 - PPC/ Google Adword Pay Per Click Campaign (Google Adwords)

Overview of PPC Types of Online Ad Types of Ad Campaign Keyword Strategies Conversion Tracking Adword Policy Adword report Analytic and Adword Conversion Tracking

Module 6 - SMM Introduction to Social Media Marketing Courses





CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Types of Social Media Marketing Key Platform of Social Media Social Media Brand Building Facebook Insight Ad Objective Audience Targeting in Facebook Ad Pixel Ad Bidding Strategies in Facebook Conversion Tracking Instagram Marketing Driving Online Sale Twitter, LinkedIn, Pinterest, and Others Altogether.

Module 7 - Email Marketing Overview

Importance of Email Marketing Goals of Email Marketing MailChimp Uses Email Marketing Altogether Strategies Mail Campaign Campaign Delivery Checklist Newsletter

Module 8 - YouTube Marketing YouTube Fundamentals

Create a YouTube Channel Optimize YouTube Video Increase Subscribers Copyright Video YouTube Studio Audit YouTube Video YouTube SEO YouTube Analytics




CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Module 9 - Web Analytics Overview

Popular Analytic Software Google Analytics Overview Tracking Code Google Analytics Behavior and Goal Setup

Module 10 - Affiliate Marketing Overview

Affiliate Marketing Overview Affiliate Marketing Strategies Promotion of Affiliate products Affiliate marketing in E-Commerce sites




CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


ADVANCED DIGITAL MARKETING

TRAINING

Module 1 - Digital Marketing Overview Fundamentals of Digital Marketing

Introduction of Digital Marketing Benefits of Digital marketing Types of Digital Marketing Key Performance Indicators Digital Marketing Altogether Process Platforms of Digital Marketing Latest Digital Marketing Trends

Module 2 - SEO SEO Overview

Introduction of Search Engine The activity of Search Engine Component of Search Engine Keyword Research Google Keyword Planner tool Competition Analysis Google Ranking Factors History of Google Algorithm

Module 3 - On Page SEO Fundamentals On-page Optimization





CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Basic HTML and CSS

Webpage created by using Basic HTML and CSS Introduction and Uses of Webmaster Tools Website Analysis SEO Title tag Image Alt Tag Content Optimization Meta Keyword Meta Description URL Optimization 404- Broken Links Keyword Proximity, Density. Schema Markup Web page Speed Analysis 301 Redirect Open Graph

Module 4 - Off Page Fundamentals Off-Page Optimization

Link Building Types of Link Building Link Building Guidelines Do Follow and No Follow Link Website DA & PA Social Bookmarking Directory Submission Local SEO Back link Audit To Clarify Blogging & Vlogging Altogether

Module 5 - WordPress Website Design WordPress Website Creation

Select Domain Names




CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Control panel Default WordPress account Wordpress Themes & Theme Setting Uses of Plugins and Widgets Security & Maintenance of WordPress Practical Projects to Clarify Doubts.

Module 6 - PPC/ Google Adword Pay Per Click Campaign (Google Adwords)

Overview of PPC Types of Online Ad Types of Ad Campaign Keyword Strategies Conversion Tracking Adword Policy Adword report ROI Calculate Analytic and Adword Conversion Tracking Youtube Analytics

Module 7 - SMM Introduction to Social Media Marketing Courses

Types of Social Media Marketing Key Platform of Social Media Social Media Brand Building Facebook Insight Ad Objective Audience Targeting in Facebook Ad Pixel Ad Bidding Strategies on Facebook Conversion Tracking Instagram Marketing Driving Online Sale Twitter, LinkedIn, Pinterest, and Others Altogether.




CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Module 8 - Email Marketing Overview

Importance of Email Marketing Goals of Email Marketing MailChimp Uses Email Marketing Altogether Strategies Mail Campaign Campaign Delivery Checklist Newsletter

Module 9 - Inbound Marketing Overview

Inbound Marketing Altogether Overview Inbound Marketing Strategies Content Marketing Strategies Conversion Optimization ( Pop-Ups, Call to Action ) Conversion Reports Lead Generation Infographic Design

Module 10 - YouTube Marketing YouTube Fundamentals

Create a YouTube Channel Optimize YouTube Video Increase Subscribers





CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Copyright Video YouTube Studio Audit YouTube Video YouTube SEO YouTube Analytics

Module 11 - Web Analytics Overview

Popular Analytic Software Google Analytics Overview Tracking Code Google Analytics Behavior and Goal Setup

Module 12 - Affiliate Marketing Overview

Affiliate Marketing Overview Affiliate Marketing Strategies Promotion of Affiliate products Affiliate marketing in E-Commerce sites Report and ROI




CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


SEO TRAINING

Module 1 - SEO Overview

Introduction of Search Engine

The activity of Search Engine

Component of Search Engine

Search Engine Page indexing

Google Search Algorithms

Module 2 - HTML & CSS

Basic HTML and CSS

Webpage created by using Basic HTML and CSS

Correct HTML Tag Usage

Image Tags

Creating Hyperlinks to pages

What's within the 'head'

Colors and Hex

What's an H1 tag?

Image size

Folder Structure

What is the menu?

What is the box?

How to link a website or any page through coding?

Redirection to any social media platform

Different types of attributes

Module 3 - SEO Friendly Website

Analyze the website’s structure and design.


CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Web page Speed Analysis

Qualities of a well-designed and structured websites

Module 4 - SEO Keywords

Importance of Keywords

Types Of Keyword

Uses of Keyword

Google Keyword Planner tool

Competition Analysis

Module 5 - On Page SEO

SEO Title tag

Image Alt Tag

Content Optimization

Meta Keyword

Meta Description

URL Optimization

404- Broken Links

Keyword Proximity, Density.

Schema Markup

301 Redirect

Open Graph

Module 6 - Off Page SEO

Link Building

Types of Link Building

Link Building Guidelines

Do Follow and No Follow Link

Website DA & PA


CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Social Bookmarking

Directory Submission

Local SEO

Backlink Audit To Clarify

Blogging & Vlogging Altogether

Module 7 - Google Adword / PPC

Overview of PPC

Types of Online Ad

Types of Ad Campaign

Keyword Strategies

Conversion Tracking

Adword Policy

Adword report

ROI Calculate

Analytic and Adword

Conversion Tracking

Youtube Analytics

Module 8 - Web Analytics

Popular Analytic Software

Google Analytics Overview

Tracking Code

Google Analytics Behavior and Goal Setup

Goole Search Console


CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Social Media TRAINING

Module 1 - Social Media Overview

Introduction of Social Media

Types of Social Media Marketing

Key Platform of Social Media

Social Media Brand Building

Social Media Strategy

Module 2 - Facebook Marketing

Types of Social Media Marketing Key Platform of Social Media Social Media Brand Building Facebook Insight Facebook Account Creation

Facebook Page Creation

Facebook Page Management

Importance of Post and Statistics

Facebook Group

Facebook Insight

Facebook Marketing Strategies

Facebook Business Page Creation

Facebook Ad Objective

Competitors analysis

Types of Promotion

Audience Targeting in Facebook

Ad Pixel

Ad Bidding Strategies on Facebook

Remarketing Strategies

Conversion tracking in Facebook


CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Module 3 - Instagram Marketing

Instagram Overview

Brands use in Instagram

Creating an Instagram Account

Content strategy and Tips in Instagram

Using Hashtags

Instagram Ad

Module 4 - Twitter Marketing

Overview of Twitter

Benefits of Twitter

How brands use Twitter

Profile creation and management

Customizing the profile on Twitter

Types of Tweets and Statistics

Content strategy for Twitter

Analysis of Big Brands

Twitter Contests

Hashtags and its uses in Twitter

Twitter Ad

Audience Targeting

Module 5 - LinkedIn Marketing

Overview of LinkedIn

Benefits of LinkedIn

Create a LinkedIn profile

Optimizing the LinkedIn profile

Creating new connections

Posting content in the profile

LinkedIn Groups


CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Creating a company page In LinkedIn

Customization of the company page

Posting in LinkedIn Page

LinkedIn Ad

Module 6 - YouTube Marketing

Create a YouTube Channel

Optimize YouTube Video

Increase Subscribers

Copyright Video

YouTube Studio

Audit YouTube Video

YouTube SEO

YouTube Analytics

Module 7 - Paid Social Media

Overview of Paid Social Media Services

Types of Online Ad

Types of Ad Campaign

Keyword Strategies

Conversion Tracking

Adword report

ROI Calculate

Analytic and Ad Campaign

Conversion Tracking

Module 8 - Affiliate Marketing

Affiliate Marketing Overview

Affiliate Marketing Strategies

Promotion of Affiliate products

Affiliate marketing in E-Commerce sites

Report and ROI


CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


WORDPRESS WEBSITE DESIGN TRAINING

Module 1 - Getting Started

Domain Registration

Choose Proper Hosting

Configure the Hosting

Setting Email accounts

Installing WordPress

Module 2 - Introduction of WordPress

Tour of WordPress

Using WordPress Toolbar

Testing in Website

Configure the profile

Introduction of theme in WordPress

Module 3 - Use of Content in WordPress

Using Post and Pages and their differences.

Create a new post.

Uses of text formatting, images, and links

Adding Photo and video library

Organizing Content

Publishing Content

Module 4 - Page Content

Building a Basic WordPress Page

Managing link and Images


CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Appling Page Template

Create a Hompage

Module 5 - Media Files

Adding Document file in WordPress

Adding Images, Audio and Video file.

Module 6 - Managing Menu and Widgets

Create custom menus

Adding Widgets

Module 7 - WordPress Plugins

Installing plugins in WordPress

Top plug-ins for WordPress like Yoast, Classic Editor, Elementor, etc.

Troubleshooting plugins

Module 8 - WordPress Themes

Uses of Theme in WordPress

Installing themes from WordPress

Installing new themes from the Web

Configuring and Update themes

Using themes features in WordPress

Troubleshooting themes

Module 9 - Building a Website

Installing WordPress or Web theme

Building and Configure the site structure

Adding logos, images, audio, and videos

Configuring WordPress plugins.

Creating contact and additional forms

Create Posts, and Pages

Adding social media


CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


Promoting your website

Adding support for mobile devices

Make the website responsive in desktops, tablets and mobiles

Module 10 - WordPress Optimization

Backing up WordPress site

Updating WordPress

Learn the fundamentals of WordPress, like Menus

How to install the most effective plugins

What are Widgets?

WordPress SEO

WordPress Blogging

Contact forms

Ecommerce training

Control panel Default WordPress account Uses of Plugins and Widgets Security & Maintenance of WordPress Practical Projects To Clarify Doubts. What are Page builders? Usage of page different page builders. WP Catch Local Host Wordpress free website design Elementor functions What is SSL & why we need that? Autoptimize


CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


BASIC HTML & CSS

Module 1 - Introduction of HTML Page

Creating HTML5 Strict documents

Using the title and meta tags for better SEO

Working with the link tag

Using the external style sheets

Module 2 - HTML Tags

Working with structural tags to identify content areas

Building tags such as headings, paragraphs, ordered and unordered lists, links, and formatting

Using HTML image alt tags

Supported image formats for the web

Building accessible forms for interaction

Module 3 -Validation of HTML

Code and content Optimization

W3 validation for Web Content

HTML validation services

Module 4 - Introduction of CSS

Inline, internal and external styling


CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


CSS syntax

CSS selectors (type, class, id)

Module 5 -Attributes

Understanding the CSS structure model

Using margin and padding

Text formatting (size, spacing, alignment)

Working with background images

Understanding fixed attachment backgrounds

Working with the float property

Module 6 - CSS Validation

Border-radius

Text & box shadows of CSS

CSS opacity & alpha transparency

Validation of CSS


CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


WHY US?

Best Digital Marketing Institute in Kolkata: Web Educare is the best Digital marketing training

institute in Kolkata, West Bengal.

Knowledgeable Faculties: Faculties in Web Educare have good knowledge with huge experience

in corporate and a vast working experience as a Digital marketer.

Google Certification Course: Our training schedule is 100% certification course. After completing

of the training we will provide google certificates.

Free Study Material: Study materials will be provided along with the practical classes.So it

increases the ability of students. Besides monthly tests are also available.

24*7 Support: After admission in Web Educare, students can get all time support. Because

practice can make a person perfect.

Good Location: Our training institute is in the center of Belgharia. Anyone can connect to B.T.

road, railway station and also airport (via Birati) easily.

Flexible payment method with easy installment: Anyone can pay easily with 3 easy installments

and google pay, cash, cheque etc all payment methods are available.

Personal Development: We prepare our students to face the interview with full confidence.

Because skill and confidence make a person powerful to achieve their target.


CONTACT US


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004


WE ARE HERE

7/3 Nilganj Road, Belgharia,

Kolkata: 700056


Ph: +91 7003221521/ +91 9681481692

Whatsapp: +91 9239325751/ +91 9038689004




Documents

CONTACT US · Types of Social Media Marketing Key Platform of Social Media Social Media Brand Building Facebook Insight Ad Objective Audience Targeting in Facebook Ad Pixel Ad Bidding