WHITE PAPER SOCIAL MEDIA MARKETING

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Created On: 10th December 2013

ABOUT ad!men We are a content development start-up focused on helping companies and agencies develop content for multiple mediums and process. Our core specialty lies in developing textual and multimedia content for brands in the manufacturing, technology and healthcare domains. Speaking of content creation, we have gone beyond the horizon and built our intellectual capability as well as the subject matter understandability as a result of which we have mastered the forms of technical as well as creative communication. The company commenced its operations in January 2014 and has since then never looked back. With engineering, manufacturing and healthcare as our primary focus, we have also served the retail, fmcg, infrastructure and real estate industries with our value added content development services. Today, our solutions are helping companies communicate, sell and market their products as well services in a streamlined and effective manner.

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ABOUT ADOR WELDING ACADEMY Ador Welding Academy Private Limited is a 100% subsidiary of Ador Welding Limited (formerly Advani Oerlikon Ltd)- a pioneer in welding industry in India and in service for the last over 60 years. Skill Training at ADOR has been an integral part of the business activities and evolved through its various platforms such as the Welding School (1960 - 1990), the Ador Institute of Welding Technology- AIWT (1991 - 2011)- where over 40000 people were trained and gainfully employed in careers in welding. From India to the Middle East and indeed to many other parts of the world, these welders and engineers are a testimony to the quality of theory and practical training they have acquired at our centres.

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To increase Ador Welding Academy’s digital presence using social media platforms Regularly develop content and manage platforms

PROBLEMS

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SOLUTIONS

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STRATEGY

To get domain knowledge, understand TG and existing communication efforts and competitors activities, we did in depth online-offline research and brain storming with team AWA for almost 1 week. Along with that we also identified existing digital footprints of the AWA and set success criteria for upcoming 6 months.

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STRATEGY Daily Activities : As team admen could not be at AWA’s premises daily, we identified POC (Point of contact) at AWA to get daily updates about various activities like new admissions, introduction of new courses, guest lectures and seminars, job openings, events photographs etc. General : At the beginning we had gathered all required literature to create daily general communication content in the form of photographs, achievements and success stories etc. Also we identified and subscribed various online portals to get daily industry updates that we could be shared with audience using AWA platforms. Apart from that we also requested and scheduled weekly blog post by chairman of AWA and hosted it on AWA website.

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PLANNING Broadly AWA’s TG is divided in to 3 major categories : Pre-service, Inservice and Research and consultancy. Based on this we had brief content matrix for core topic considering to be used digital media platforms. To see content matrix please click on following link : https://drive.google.com/file/d/0B5KYnABGHBUXcmVVY1AxVTRwajA/view?usp=sharing In addition to this we also had all the holidays and important festivals marked on google calendar as a part of content scheduling To See content scheduling please click on following link : https://drive.google.com/file/d/0B5KYnABGHBUXbVMzN2ZTbUNxRVE/view?usp=sharing

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IMPLEMENTATION As per planned we did setup following digital media platforms for AWA Facebook https://www.facebook.com/adorwac Linkedin http://in.linkedin.com/in/adorweldingacademy Twitter https://twitter.com/adoracademy

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IMPLEMENTATION As per planned we did setup following digital media platforms for AWA Blog http://www.adorwacblog.com/index.aspx Youtube http://www.youtube.com/user/AdorWeldingAcademy Google plus https://plus.google.com/101422366127681060556/posts Pinterest http://pinterest.com/adoracademy/

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Website SEO :

CONTENT & MEDIA MANAGEMENT

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Facebook : As a part of activity we had conceptualized campaign that would address all three TG categories. “ You see welder, we see nation builder “, was mainly directed towards Facebook audience but also had been rendered on twitter

CONTENT & MEDIA MANAGEMENT

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Campaign Artwork :

CONTENT & MEDIA MANAGEMENT

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Campaign Artwork :

CONTENT & MEDIA MANAGEMENT

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Campaign Artwork :

CONTENT & MEDIA MANAGEMENT

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Twitter :

CONTENT & MEDIA MANAGEMENT

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Twitter :

CONTENT & MEDIA MANAGEMENT

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LinkedIn :

CONTENT & MEDIA MANAGEMENT

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Pinterest :

CONTENT & MEDIA MANAGEMENT

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Blog :

CONTENT & MEDIA MANAGEMENT

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Google Plus :

CONTENT & MEDIA MANAGEMENT

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YouTube :

CONTENT & MEDIA MANAGEMENT

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Google Key Words & Ranking:

MONITOR & IMPROVE

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Website Statistics :

MONITOR & IMPROVE

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Facebook Page Statistics :

MONITOR & IMPROVE

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Business Enquiries:

MONITOR & IMPROVE

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OFFLINE EFFORTS Visiting Cards :

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CONCLUSION Well thought, directed, planed and organically executed communication over digital media platforms can result into success; in the form of brand awareness, business enquiries, well understanding and interaction with consumer. One can not calculate and conclude digital media ROI in short term activities, it takes days to built trust, relation and confidence with consumers and win business. May vary organization to organization, but preferably Built-Operate-Transfer model is apt for small and medium organization where budget constrained.

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THANK YOU

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White Paper By ad!men marcom www.admen.media Facebook: www.facebook.com/admenmarcom LinkedIn: www.linkedin.com/company/admen-marcom