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Sustainability and Social Media
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Be transparent
Don’t lie or mislead
Define your green story
Create a green integrated communication plan
Roll out your green story internally
Roll out your green story externally
Address the hard questionsImplement a phased approach
Test your brand
Have measurable data
Ask yourself “What’s in it for the consumer?”
For additional tips and hints you are invited to visit:
tcgagency.com
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Be transparent
Don’t lie or mislead
Define your green story
Create a green integrated communication plan
Roll out your green story internally
Roll out your green story externally
Address the hard questionsImplement a phased approach
Test your brand
Have measurable data
Ask yourself “What’s in it for the consumer?”
For additional tips and hints you are invited to visit:
tcgagency.com
Be transparent
Don’t lie or mislead
Define your green story
Create a green integrated communication plan
Roll out your green story internally
Roll out your green story externally
Address the hard questionsImplement a phased approach
Test your brand
Have measurable data
Ask yourself “What’s in it for the consumer?”
For additional tips and hints you are invited to visit:
tcgagency.com
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