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Comparison of eBay and Alibaba.com
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I. EBay.comI. Intro, brief company profile, products & services, key
brandsII. Core Strategies, TOWS Matrix
II. Alibaba.comI. Intro and brief company profile, products & services,
key brands, II. Core Strategies, Porter’s five forces
III. Company ComparisonsI. Financial comparisons’ of the two companiesII. Which company we believe is the smarter investment
In 1995 Pierre Omidyar started auctionweb.com
In 1997 auction web was changed to eBay.com
Since then eBay has been devoted to online auctions
Pierre is ranked #40 on Forbes top 400 richest Americans, released September 30, 2009
eBay’s headquarters is located in San Jose, C.A.
Currently employees 16,200 people (an 8% employee increase in one year) in over 30 countries
John Donahoe was hired in January 2008, taking over Meg Whitman as CEO
The products and services that EBay provides is an online marketplace for the sale of goods and services.
The company’s key products and services include the following: Online services for the
sale of goods and services
Online communication services
Online payment and transactional credit services
Online classifieds Advertising
The company has a number of subsidiary sites under its umbrella. EBay’s payment
platform Paypal.com was Bought by EBay in Oct. 2002 for $1.5B
EBay’s low cost connectivity communication platform Skype.com Bought by EBay in
October 2005 for $3B
The core strategy for world recognition for the company is their growth strategy
The company has numerous global acquisitions and joint ventures around the globe
In 2001 eBay entered an alliance with MercadoLibre in Latin America
2006 joint venture with Ruten. Taiwan's leading auction site
May 2007 eBay acquires Turkey’s leading online marketplace Gittigidiyor.com
It’s primary business is to serve the Chinese market with a directory of the Chinese manufacturers.
It’s purpose is to connect companies with suppliers and manufacturers throughout the world.
Alibaba specializes in trade between buyers and sellers.
Alibaba is a B2B e-commerce company founded in 1999 by Ma Yun.
Alibaba has more than 40 million users and 5 million virtual storefronts
It also reaches buyers and sellers in more than 240 countries around the world.
Alibaba like eBay, does not carry specific products, but a very different mix of items and brands.
Some of the products they offer include: Agriculture Automobiles Chemicals Construction & Real
Estate Energy Furniture Rubber and Plastic Shoes and Accessories Tools Toys and Hobbies
The Alibaba group consists of 5 e-commerce sub-companies: Alibaba.com - Publicly
traded company in business-to-business e-commerce marketplace
Taobao.com - online retail marketplace
Alipay - third-party online payment platform,
Alibaba Cloud Computing - advanced data-centric cloud computing service platform
China Yahoo! - a leading Chinese-language portal
Since September 2009, Alibaba.com had gained 45.276 million registered users, which adds up to be an increase of 27% since the previous yearOf these users, 10.48
million were from the international trade market and 35.8 million were from the Chinese trade market.
Growth strategies are the core of the organization:Acquiring of Yahoo!
ChinaStrategies to
expand global reachLowering of costs
for gold members to draw new members
Revenue USD: $432.6MGross Profit USD: $171.9MNet Income USD: $173.7MStock Price USD: $18.12
Both are world leaders Early and steady growth
for the past 10 years Similar mission:
To extend global reach Similar product lines
Different modes of entry: Alibaba.com acquired a
competing firm eBay started as a monopoly Alibaba has more focused
strategies eBay’s are more general
eBay, in 2008 has double the revenue, more than Alibaba
eBay has a great dedication to marketing that Alibaba has yet to achieve