“Company Confidential”

“Company Confidential”

Clearly Complete Salt Water Fish Food by Sustainable Aquatics

Presentation of Sustainable Aquatic’s Aquatic Feed

Clearly CompleteTM

John CarberrySustainable Aquatics110 West Old AJ HighwayJefferson City TN 37760Cell +1 865 206 4131Email: [email protected]



Sustainable Aquatics’ core value is to make the retailer and their customers successful in the most

sustainable way possible;

Clearly CompleteTM was developed for, and is critical to, the fulfillment of this mission.

Sustainable Aquatics’ Core Values:



• Clearly CompleteTM has been shown to be a major contributor to reduced shrinkage in the retail environment and hobbyist’s care when used as the principle feed as directed.

• In the SA Hatchery our use of Clearly Complete feed is a principle factor in shrinkage managed well below 1% per year with optimal superior fish health.

• In the Coral Reef, Clearly Complete is the principle feed a key factor in keeping shrinkage well below 2% per month with superior and optimal fish health.

• SA’s many studies proper nutrition has been shown to be by far the largest factor in reduced shrinkage and good fish health in all environments.



Unique features of Clearly Complete:•Unlike virtually all other feeds, we do not cook key ingredients essential to optimal fish health;

•Key ingredients are included and preserved by avoiding high temperatures to provoke the most enthusiastic feeding response in virtually all fresh and marine ornamentals;

•It is a complete diet: we use these formulas exclusively in brood stock, larval and mature fish grow out. Our brood stock is the best performing in the industry by an order of magnitude.

•This formulaic approach is now enabling us to breed new species before thought impossible to breed in large commercial numbers, for instance the marine comet.

•Growth, color, health, survival at SA are all industry leading.

•As is shrinkage and financial metrics at the Coral Reef.











Clearly Complete Betta Fish Food by Sustainable Aquatics


Realizing the Real Value of Clearly Complete:

Clearly Complete can be a profitable feed product in the competitive mix of product offerings in the fresh water and marine ornamental feed market. But its true value will be realized by using it effectively to:

• Dramatically reduce shrinkage in the retail environment. This will:

• Increase margins;• Increase product appeal to customers who are often scared away from a shop

with sick, dying or compromised animals; • Dramatically improve the success rate and enjoyment of the hobbyists, retaining him in the hobby and bringing him back into the stores as he expands and continues his hobby.

• With such an approach we can not just build a profitable business with Clearly Complete, but improve important metrics in our businesses. It has done so at SA.


The Clearly Complete Fish Food Price proposal: A complete diet that is laboratory tested and hatchery proven.

0.80 oz Retail

0.80 oz Retail

2.5 oz Retail

2.5 oz Retail

4.8 oz Store Use

4.8 oz Store Use

Frt Ppd FOB TN Frt Ppd FOB TN Frt Ppd FOB TN

Base Cost 1.59 1.55 3.48 3.39 6.26 6.11

Returns Allowance 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%

Terms2% net 10 2% net 10 2% net 10 2% net 10 2% net 10 2% net 10




GUARANTEED ANALYSISCrude Protein (min): 52%Crude Fat (min): 16%Crude Fiber (max): 2%Ash (max): 13%Moisture (max): 6%

INGREDIENTSKrill Meal, Fish Meal, Squid Meal, Wheat Gluten, Potato Starch, Fish Oil, Spirulina, Astaxanthin, Garlic Oil



GUARANTEED ANALYSISCrude Protein (min): 52%Crude Fat (min): 16%Crude Fiber (max): 2%Ash (max): 13%Moisture (max): 6%

INGREDIENTSKrill Meal, Fish Meal, Squid Meal, Wheat Gluten, Potato Starch, Fish Oil, Spirulina, Astaxanthin, Garlic Oil

Clearly Complete Fresh Water Fish Food by Sustainable Aquatics


Feeding Instructions:

Feed twice daily as much as your fish will consume

within 1-2 minutes.


Consumer Information:For Optimal Nutrition

For continued freshness, refrigerate after opening.

Best by date:


Shipped via a 12x12x12 boxThe following amounts can be shipped:

4.8 oz - 50 per box2.5 oz - 72 per box0.8 oz –180 per box

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