Company Confidential

NFOEC 2001

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Pre-show Promotion: Web Banners

Light Reading Web Banner Ad

• three ad series

Results

“Click-thrus” (June 1 - July 12)

•299 from Light Reading articles with Zenastra mention

•118 from Light Reading web banner ads

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• sent to 361 people from 99 firms

• animated electronic follow-up

Pre-show Promotion: Direct Mailers

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Pre-show Promotion:Hospitality Suite Invitations

• sent to 85 target customers from 32 companies

• 50 invitations handed out during the show

• attendance at event by 99 customers from 33 companies

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Pre-show Promotion: Z-Bus!

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External web site enhancements

External web site enhancements: • Further improving our virtual face to key customers and industry influencers.

• A rapidly growing number of customers, recruits, investors, analysts and media get their first impression of Zenastra online.

• Enhancements designed to accelerate our strong brand presence –

• Leveraging our highly regarded ‘look and feel’

• Dramatically bolstering the amount of content available

             

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External web site enhancements:

Key upgrades:

•Virtual manufacturing tour• Highlighting Zenastra’s

differentiating technology and industry expertise without ‘giving away the farm’ in terms of IP

• Interactive network application animations

• Reinforce the areas in a DWDM network where Zenastra’s products can add value.

             

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Excellent Trade Media Coverage

Automation: Key to Delivery of Integrated ComponentsSimon Wingar

Integrated Optics Will Accelerate Metro NetworksViorel Craciun andMike Ivancevic

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Views from the Financial Analysts

• Market recovery likely mid-2002

• “Down rounds” the norm for firms raising additional capital

• Market will spawn interesting business partnerships

• Only the strong will survive

• Integrated optical components are a key technology to help market recovery

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Views from the Industry Analysts

• Product differentiation is key given high level of competition

• Systems suppliers will use more integrated components to reduce their costs to develop more competitive products