Ancient Greek and Roman world Ancient Greek and Roman world heavily depended on oral heavily depended on oral communication.communication.

This tradition continues till This tradition continues till Medieval and Renaissance period, Medieval and Renaissance period, but in this era, writing got more but in this era, writing got more importance and therefore written importance and therefore written communication principles communication principles appeared.appeared.

Hence, some of today's principles Hence, some of today's principles of writing are founded on a of writing are founded on a mixture of ancient oral and written mixture of ancient oral and written traditions.traditions.

Rhetoric by Aristotle 350 BC

We are still struggling - - - -to find the right words to

say the right way…

By Sana Masroor

sana.smk@gmail.com

Communication & Presentation

Skills

Communication And Presentation Communication And Presentation SkillsSkills

Communication and Presentation Skills are tools used to condense and communicate ideas in an effort to be heard, persuade, engage an audience and convince others on many different levels personally and professionally.

Why is effective Why is effective communication the communication the ‘ lifeblood’ of every ‘ lifeblood’ of every

organization?organization?Both within and outside the the organization, effective comminication -oral and written-is its lifeblood. As an organization is a group of people associated for business, political, professional, religious, athletic, social or other purposes. So, its activities require human being to interact, react-communicate.

Why is effective Why is effective communication important communication important

for leaders?for leaders? Without effective communication, you will FAIL to

Gain commitmentAchieve goalsEstablish rapport with others

Two Way Two Way

ProcessProcess•Passing on

information

•Ensuring

understanding

FACTSFACTS•Words are 7% effective.

• Tone of voice is 38%

effective

• Non-verbal clues are 55%

effective

For Effective For Effective CommunicatioCommunicatio

n…n…• Be Confident• Find Common

Language • Show Interest & be

Interesting• Consider Cultural

Differences

Types of Types of

CommunicationCommunication

•Verbal Communication

•Non- Verbal

Communication

Verbal communication includes…

• Energy• Rhythm and

pacing• Message

Non-Verbal communication includes…Non-Verbal communication includes…

• Eye contact• Facial expressions• Gestures • Posture & body

orientation• Proximity• Paralanguage

Non-Verbal AbusesNon-Verbal Abuses•Keeping your hands behind your back•Pointing•Prolonged or absence of eye contact•Fidgeting•Watching the clock, exit•Checking phone/texting/reading email•Rigid or slouching posture

• Communicating and presenting take place on different levels.

– The conceptual - communicating the overriding idea behind the message

– The perceptual – engaging the audience visually as well as verbally,

– The sensory – using and appealing to all the senses,

and finally – The behavioural - influencing change

in the way your audience behaves

The Concept of The Concept of Presentation Presentation

THE RELEVANCE OF THE RELEVANCE OF PRESENTATIONPRESENTATION

WHYWHAT WHEN

WHERE WHOHOW

Presentation groundwork

• Purpose and content• Objectives• Preparation

• Session notes• Visual Aids

• Technical information• Instruction • Comparison • Recommendation • Persuasion

1.1.Purpose and ContentPurpose and Content

2.Objectives2.Objectives

• Deliver successful presentations• Prepare effective visual aids• Consider the audience• Level of formality

3.Preparati3.Preparationon

•Pros and cons of your previous presentation•Read and Grasp your session notes•Consider your Audience

4.Session notes4.Session notes

It include four key factors of delivering successful presentation

• Timing • Attention span• Personal Approach• Practice

Don’t count every hour in a Don’t count every hour in a day, make every hour in a day day, make every hour in a day

count…count…

ATTENTION ATTENTION PLEASE…PLEASE…

•Use humor•Tell a story

•Pass around a sample

•Ask a question•State a

astonishing statistics

Five ways to get Five ways to get attention!!attention!!

““Action Action

speaks speaks louder louder than than words”words”

“Practi

ce

makes

a man

perfect

”

5.Visual 5.Visual AidsAids

There are seven steps to make useful visual aids1. Situation analysis 2. theme/title 3. story line4. Story board & Master5. Production 6. Rehearsal7. Evaluation

STORY BOARDSTORY BOARD

4.Visual Aids4.Visual AidsThere are seven steps to make useful visual

aids1. Situation analysis 2. theme/title 3. story line4. Story board & Master5. Production 6. Rehearsal7. Evaluation

ProducProduction is tion is a a master master work work of of great great geniusgenius

“Better

rehears

e than

to make

mistak

es”

•Stage freight•Presentable appearance

•Confidence in your message

•Control physical

symptoms

Pre-Presentation Pre-Presentation NervesNerves

You feel like You feel like so...so...

SUMMARYSUMMARY

Good communication is as stimulating as black coffee,

and just as hard to sleep after.

ANNE MORROW LINDBERGH

Feedback from AudienceFeedback from Audience

People might ask questions– To seek additional information– To seek clarification about a point– To add information of their own which

may be relevant , helpful and accurate– To undermine speaker authority or

arguments or to show him wrong at some point

QUESTIONS