Commercialization of IP - National Perspective 1 © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia

Commercialization of IP - National Perspective

1© 2009 Nikola Radovanovic

Intellectual Property Office of the Republic of Serbia

Intellectual capital Beyond intellectual property The significance How to identify it?

IC pillars: Knowledge generation and sharing Innovation Transfer of technology Human capital Intellectual property

2

Identifying intellectual capital of Serbia

© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia

Knowledge generation and sharing Assess existing knowledge Knowledge base development to be decentralized

Centre for improvement of competitiveness (in the development phase)

Clusters development (planned 10 operative clusters by 2010)

Consultancy role of the IPO

Importance of knowledge interface between universities and companies (TTOs)

Institutionalize learning and expand absorptive capacity

3



Absorptive Capacity (ACAP) ACAP – Identify, Assimilate, Exploit

knowledge Absorptive capacity development

Open innovation orientationRebuild R&D capacityDevelop knowledge channelsVertical integrationBehavioral aspects

Knowledge adaptation

4



Universities in Serbia

5



Innovation capacity R&D personnel:

• Universities - more than 50%• Industry - less than 10%

Legal framework:

1) The law on innovation related activities

2) The law on scientific research related activities

World Economic Forum / Serbia ranking for 2008:• Innovation and sophistication factors – 91st place• Adoption of modern technology in enterprises – 126th place

Investments in R&D from GDP - 0,35% in 2008 No venture capital funds and business angels in Serbia

6


Scientific and research institutes:• Funded by Serbia – 18• Not funded by Serbia – 20


Investments in R&D from GDP

7

% of GDP invested into R&D; data for 2006



Innovation orientation

Set of strategies adopted Key players identified:

• Ministry of economy and regional development

• Ministry of science and technological development

• Intellectual property office• Chambers of commerce• Commercial courts• Scientific and research institutes

8



Technology Transfer Technology Transfer Offices (TTOs)

• Commercialization of innovations and researches• Intellectual property management • Informational and educational activities• Consulting services• Spin-off generation

FDI and technology transfer FDI spillovers

International cooperation

9



Serbia: 65 innovation organizations 4 incubators 4 clusters 7 technological and science parks 3 TTOs

Goal (by 2010):• 15 business incubators• Serbian Association of Business Incubators• Innovation Relay Centre in Serbia• 10 clusters

10

Technology TransferIdentifying intellectual capital of Serbia


Human Capital in Serbia

Main issues: Improve social and economic rights of employees in Serbia Philosophy of foreign vs. domestic entrepreneurs Encourage experimentation Brain drain Disproportion in supply/demand ratio

Education:

11



Intellectual Property in Serbia Good legal framework Issue with the enforcement Harmonization with EU standards is ongoing

The strategic role of the IPO Strategy for sustainable development identifies

IPO as the institution which should define national strategy for IP

National IPA project and IPA Regional Programme

12



IPO of the Republic of Serbia

13


Intellectual Property Office (IPO) is a public institution whose activities are specified by the Law on Ministries

IPO is in charge of handling applications for patents, trademarks, industrial designs, topography of integrated circuits, indications of geographical origin, and copyright and related rights

Current staff: 115


International involvement of the IPO of Serbia

14


IPO represents Serbia in specialized international bodies for intellectual property rights

Cooperation with WIPO Cooperation with EPO WTO negotiations


15

Activity of the IPO of Serbia in 2008

Identifying intellectual capital of Serbia Applications:

• 623 for patents (402 domestic)• 3178 for trademarks• 153 for industrial design• 741 for copyrights• 8 for geographic origin

5625 European patent applications in Serbia


Patent applications in 2006 – Serbia and selected countries

16



Raising global awareness and professional skills in the field of intellectual and industrial property rights

Provide quality IP information to stakeholders coming from all areas of society:• Administrative bodies• Economic operators• Scientific and research development institutions• Courts• General public

Other goals: enhancement of knowledge and skills in the IP area, building competitiveness of the economy in terms of IP, stimulating FDI

17

Establishment of the Education and Information Centre at the IPO



Protection and more… IP strategies for commercialization:

• licensing, franchising, crosslicensing, patent pools…

Defensive IP strategies

18


Patent wall strategy Design around strategy Mapping strategy

IP of competitionOur IP © 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia

IP value assessment – patent documentation of competition, reverse engineering of competitor’s products, market predictions, etc.

IP portfolio scan Patents on the shells

19

Protection and more…Identifying intellectual capital of Serbia


IP National Strategy and the IPO

STRATEGY

PROMOTION COOPERATION




Obstacles No specialized courts Institutional framework needs to be strengthened Inadequate social awareness of the IP benefits Behavioral aspects of HC development Behavioral aspects of university-economy interface Economic crisis, obligations towards international financial

institutions Lack of financial support to further R&D Dislocation of R&D facilities Big percent of micro enterprises

21



Opportunities Adopted strategies by the Government Continuous increase of GDP investments into R&D Strategic approach to education Solid legislative Behavioral aspects of HC development Behavioral aspects of university-economy interface Support from international institutions Development of incubators and techno parks Development of EIC and Centre for competitiveness Programmes and instruments: AII, BAS, ENTRANSE,

IFC/PEP SE, IPA, Vojvodina Investment Promotion Fund, Incubators in Vojvodina, USAID/MEGA (Municipal Economic Growth Activity), FP7, etc.

22



Desired outcomes Institutionalized learning Improved law enforcement Efficient knowledge management Enhanced ACAP Strengthened of the culture of patenting Increased awareness in the IP area Increased innovation-related activities Increased technology transfer Available institutionalized consultancy in the IC area More FDI Motivated and innovative workforce

23



Building a competitive economy

© 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia 24

Ultimate goalIdentifying intellectual capital of Serbia

Thank you for your attention.

Nikola Radovanovic

E-mail: [email protected]

Intellectual Property Office

Republic of Serbia

Website: www.zis.gov.rs



Documents

Commercialization of IP - National Perspective 1 © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia