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Oxford Executive Education
Lego® Serious Play® Session
8 September 2016
Marko Rillo
My name: ________________
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Plan
1. Some practice of LEGO© SERIOUS PLAY©
2. Our clients and their needs
3. Our solutions for clients
4. Our action plan and future commitment
Materials and feedback:
http://MarkoRillo.com/lego-serious-play/oxford-exec-education-2016
http://markorillo.com/lego-serious-play/oxford-exec-education-2016
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Lego® Serious Play®
“3D prints of your thoughts”
Using LEGO bricks to analyse and reflect an idea or a
problem by building its model and playing scenarios
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Playfulness leads to better solutions!
"Opposite of play
is not work, it is
depression!"- Stuart Brown, National Institute
for Play
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Hand-mind connection
Body parts proportionate to
cortex areas in brain
Your hands as
“search engine”
Homunculi of Natural History Museum
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Etiquette
Our commitment
• Have fun and play along
• Your hands think for you. If you
don’t know what to build, just
build.
• Be open and friendly
• Share and ask
• Talk your model, ask about the
model, discuss only the model
Our tools
• LEGO bricks
• Handouts and flipcharts for
keywords and notes
• Smartphone with camera
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Process of Lego® Serious Play®
1. Set challenge 2. Build models 3. Share meaning 4. Reflect
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Individual building and group building
Individual
Build and when finished, write
your keywords. Share with the
other members of your table
Group
Build joint landscape together.
Create a joint story and share
this story with other groups and
video
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Roles in every table
Facilitator
leads discussion
in the table,
makes sure that
everybody gets to
say
Timekeeper
observes time and
paces team
members
Reporter writes
up most important,
takes photos of
models
Everybody builds, everybody participates, everybody
thinks, everybody discusses, everybody asks, everybody
reflects
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Our clients and their needs(30-35 minutes)
A typical client is…
Build and describe the client
Client expects
Build and describe client’s need, wish, problem
- as an expectation
• Individual build (2-3 min): Build our typical client
• Sharing, reflection and joint building in your group (8-10
min): Build customer persona
• Individual build (2-3 min): Build what the client needs from
us? What is their pressing problem? Desire?
• Sharing, reflection and joint building in your group (10-12
min): Build the most important needs
• Prepare 2-3 minute story about the client and expectations for
other groups and for video!
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Summary of group-work
A typical client is…
Build and describe the client
Client expects
Build and describe client’s need, wish, problem
- as an expectation
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Our solutions(15-20 minutes)
My individual solution …
Our group solution – how do we solve the problem of our client
…
• Individual build (2-3 min): „What do we do to serve or address
the need of the client?”
• Sharing, reflection and joint building in your group (8-10
min): “What do we do to serve our
client?”
• Prepare a joint story on How do we solve the problem of our
client for other groups and
for video!
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Our action plan and commitment(20-25 minutes)
My individual actions that I will take up …
The actions that our group commits to …
• Individual build (2-3 min): „What is it that I will do?”
• Sharing, reflection and joint building in your group (10-12
min): “What shall we do as a
group?”
• Prepare a joint story on What shall we do for other groups and
for video!
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Summary reflection
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Marko Rillo
Education
• University of St.Gallen, Switzerland PhD Strategic Management•
Tallinn Tech, M.Sc. Economics• Erickson International and Academy
of Executive Coaching, Coaching Diploma• Seminars at INSEAD, IESE,
Harvard Business School, Aalto University
+372 5040 260
[email protected]
Web: MarkoRillo.com
Skype: @MarkoRillo
Twitter: @MarkoRillo
Work
• 2016-… Associate Professor in Strategy and Innovation,
Estonian Business School• 2002-… Strategy Consultant, 5MPC• 2001-02
AS Andmevara CEO• 1998-01 EU Phare CFCU Director• 1997-98 Price
Waterhouse consultant
Services
• Strategy consulting• Executive coaching
• LEGO© SERIOUS PLAY©
• Organizational design• Change management
Focus industries
• Telco, IT and technology• Professional services• Public
sector, government • Health care• Education
