BUILD

BREAKTHROUGHS(fill in the blank)

with

--------------

FEEL

lack of clarity on the real problem

conflicting interests and priorities

too much focus on the detail

missing the bigger picture

loss of optimism

STUCK?

STUCKIN A PERPETUAL PLANNING CYCLE?

The Lego Serious Play Method creates a unique experience which:

1. breaks through mental blocks2. fuels the imagination 3. and opens minds.

Lego Serious Play is 100% IMMERSIVE PARTICIPATION

In LEGO® SERIOUS PLAY® all participants build their own LEGO® model in response to a facilitator challenge question.

These 3D models are shared and serve as a basis forknowledge sharing, problem solving and decision making.

the hands on nature of Lego Serious Play

fires up our brains and deepens our thinking

we access untapped (new) knowledge

HYPER CLARITY

THE NEXT LEVEL

TAKE THINGS TO

FUELS CONFIDENCE

WHAT KIND OF

BREAKTHROUGHS?

What future do we want to create?How do we get to that future state?Which customer should we serve?What experience should we create?What are our core strengths to exploit?What is our brand or team identity?

MAJOR BANKWORKSHOP OBJECTIVE : To find communication opportunities to build affinity amongst a key customer segment for a leading Bank

CASE EXAMPLE

ATTRIBUTES OF INNOVATORS

CORE SEGMENT ENGAGEMENT CANVAS

1) CUSTOMERCORE IDENTITY

2) IDEAL BANK QUALITIES

3) BUILDING ON THE INNOVATIVE ASSETS OF THE BANK

4) PRIORITISING AND COMMITING TO ACTIONS

LSP BANK ROADMAP

Unfiltered and clear understanding of the true

customer needs in this category(simplicity and value)

Sobering realisation that the current offering was complex

and uncompetitive

Impetus to relook existing product suite to make it

simpler for the customer and to improve competiveness of

offering

LSP WORKSHOP OUTCOMES

Angela spends her days empowering teams and individuals to unlock their creative abilities so that they can Innovate on Purpose. She has worked with large multinationals such as KPMG, P&G, Total Oil, and Nestle and with several Singapore based organisations such as Keppel Infrastructure, Ascendas Land and SAFRA.

Angela has worked in Johannesburg, Hong Kong and Singapore. She has more than 15 years Asia experience.

Angela is a CERTIFIED LEGO SERIOUS PLAY FACILITATOR and holds a B.ComHonours in Marketing (1990) from the University of Natal, South Africa.

ANGELA KOCHFounder & Chief Facilitator INVITRO INNOVATION

Seri has 20 years experience in partnering local and Global organisations in design,

branding, integrated communications and culture creation in Asia Pacific.�

She is former Client Services Director for WPP Global Brand Agency, The Brand

Union (formerly Enterprise IG) & Brandcourage where Seri helped to set up

the Singapore operations. Seri is currently an Independent Creativity & Brand

Facilitator.

Seri is a CERTIFIED LEGO SERIOUS PLAY FACILITATOR. and holds a Bachelor

of Arts, Sociology, Literature & Social Work (1994) from the National University

of Singapore.

SERI TASRIPINCo-facilitator and Associate

INVITRO INNOVATION

FACILITATORS

CERTIFIED

www.invitroinnovation.com