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© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
Cisco Spark
Questions? Use Cisco Spark to communicate with the speaker after the session
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How
cs.co/ciscolivebot#BRKCCT-1009BRKCCT-1009Cisco Spark Care
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 3BRKCCT-1009
Cisco Customer Care Portfolio
Large
Contact Center
Small
Contact Center
Small Teams
Market Size On Premises
Cisco Unified
Contact Center
Express (UCCX)
Cisco
Packaged
Contact
Center
Enterprise
(PCCE)
Cisco Unified
Contact Center
Enterprise (UCCE)
As a Service
Cisco Hosted
Collaboration
Solution for
Contact Center
(HCS for CC)
Context Service
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 4BRKCCT-1009
Business Challenges
• Need for informal customer care
• Limited or no IT support
• Existing CC solutions are too expensive or
complex for Team use cases
• Home-grown solutions poses security,
maintenance or integration challenges
• Low-end web chat offerings are too limited
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 5BRKCCT-1009
Cisco Customer Care Portfolio
Large
Contact Center
Small
Contact Center
Team
Market Size On Premises
Cisco Unified
Contact Center
Express (UCCX)
Cisco
Packaged
Contact
Center
Enterprise
(PCCE)
Cisco Unified
Contact Center
Enterprise (UCCE)
As a Service
Cisco Hosted
Collaboration
Solution for
Contact Center
(HCS for CC)
Context Service
Cisco SparkCare
Cisco Spark Care
Sajith Kaimal, Product Manager
BRKCCT-1009
• Introduction to Spark Care
• Spark Care Platform
• Spark Care Features and Demonstration
• Spark Care Roadmap
• Call to Action
Agenda
Cisco Spark Care
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 8BRKCCT-1009
Introduction to Cisco Spark Care
Add-on to Cisco Spark.
Integrated Administration &
enterprise-class security
Very Easy to
Deploy & Manage
Can compliment a
formal Contact
Center solution
External & Internal
customers
Digital Care for Small
teams & Help desks
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 9BRKCCT-1009
End customer ingress for Spark Care - Website “bubble”
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 10BRKCCT-1009
Administrator interface – Cisco Spark Control Hubhttps://admin.ciscospark.com
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 11BRKCCT-1009
Agent Desktop for Spark Carehttps://care.ciscospark.com
Spark Care Platform
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 13BRKCCT-1009
Spark Care Solution Standards
Security
• Cisco Secure Development Lifecycle
• E2E Encryption
Privacy
• Data Classification (PII, Encrypted, Public)
• Customer owns the data
• Customer Encryption Key Management (KMS)
Usability
• User Experience Led
• Single Administrative Interface
• Keep it Simple, Build for Future
Design for Scale/Reliability
• Microservices
• CI/CD
• 12 factor applications
• Proactive Alerting
• HA, Failover
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 14BRKCCT-1009
Traditional Vs. Microservices Architecture
CCBU Cloud
Load Balancing
All Interfaces
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 15BRKCCT-1009
Spark Care Logical View
CCBU CloudSpark
3rd party -
Messaging,
Social, Email,
IoT, ...
Voice
Chat
Customer Entry Points &
Inputs
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 16BRKCCT-1009
Spark Care Logical View
CCBU CloudEnd Points of Care
UCCX/UCCE
Spark Care
Desktop
Spark
(rooms, people)
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 17BRKCCT-1009
Spark Care Logical View
CCBU Cloud
UCCX/UCCE
Spark Care
Desktop
Spark
(rooms, people)
Routing
Treatments
Customer Identity & Context
Work Management
Data Collection, Reporting, and Analytics
API Gateway
Media
Managers
Web Chat
Bot
Assistance
IVR
Others
Queue
Managers
Teams
Cloud Care
Agents
Premise
Agents
Hybri
d
Spark
3rd party -
Messaging,
Social, Email,
IoT, ...
Voice
Chat
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 18BRKCCT-1009
Spark Care System Logical Architecture* SPARK PLATFORM SERVICES
IAAS Layer (AWS, Cisco WebEx Cloud, …)
SecurityVirtualization
Internal
Tenant(s)
External
Services
Clients
Dynamic Java SDK CS JS SDK
Agent
UICustomer UI
CS Finesse
Gadget
Spark JS SDK
CS Prem
Integration Deploy
Testing
Jenkins
Platform
Orchestration
Deploy & Operations LayerPackaging Consul Terraform Swarm Vault
Control
Hub*
Identity*
Hybrid
Fusion*
Key Mgmt*
NLP/ML
External
Solution
Integrations
Spark*
Message
Tropo*
Spark Call*
UCCE /
UCCX
PaaS
Services
LayerPlatform 3.0
CassandraElastic
Search(Search/Store)
Apache
Spark(Reporting)
LoggingApache
Kafka
Metrics
&
Alerting
Offered
ServicesContext
Service
Care
Services
Voice
Care
Assistant
AA …
Universal
Router
Auditing / Reporting
Collection
Reporting Analytics
BOT
Services
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 19BRKCCT-1009
DatacentersUnited States datacenter locations
Spark Care Microservices
Cisco Spark Microservices
Cisco Spark Media node
(Message & Meet)
Cisco Key Management Server
Oregon
N. Virginia
Cisco WebEx Cloud Platform
AWS
Rackspace
N. California
Ohio
Dallas
Spark Care Features
Spark Care Features
Cisco Spark Care
1. Universal Routing
2. Multi-session Web Chat
3. Proactive Chat
4. Voice Callback
5. Surveys
6. Context Service
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 22BRKCCT-1009
Routing in Spark Care
Customer
Initiated
Request
Business on Cisco Spark Care
Auto
Assignment
New!
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 23BRKCCT-1009
Routing in Spark Care
Customer
Initiated
Request
Pick Routing
Manual
selection
ANY
Agent
New!
Business on Cisco Spark Care
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 24BRKCCT-1009
Routing in Spark Care
Customer
Initiated
Request
Pick Routing
Automated Routing
Manual
selection
Auto
Assignment
ANY
Agent
Longest
Available
Agent
Business on Cisco Spark Care
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 25BRKCCT-1009
Multi-session Web Chat
Agents can chat with multiple
customers
Agent picks chat tasks from queue or
gets tasks pushed to them
Easy to Deploy, Easy to Use
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 26BRKCCT-1009
Proactive Chat
Proactively notifies and invites website
visitors to engage with the business
Triggered by customer’s time spent on
a specific webpage
Configurable wait time before
proactive chat popup
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 27BRKCCT-1009
Voice Callback
4. Spark Call placed
to customer phone
Spark Care
2. Spark Care
offers task to agent
1. Customer initiates
a callback request 3. Agent
Accepts the task
Control
Media
Cloud PSTN
provider
Voice CallbackQuick and easy setup
Leverages Spark Call for voice media
Supports pick and push routing
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 28BRKCCT-1009
Surveys - Voice of Customer
5-star customer satisfaction scoring
Currently Included with chat and
callback
View customer satisfaction historical
Report by Date and Media Type
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 29BRKCCT-1009
Context Service
Agents can view full customer journey
history
Integrated with Spark Care, no
additional configuration required
APIs to integrate with external Data
sources
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 30BRKCCT-1009
Connecting the dots with Context Service
Sales ServiceClaims
Customer
Context
Credit
Customer
Context
Digital Marketing
Context Service
LO
B #
1
LO
B #
2
Spark
Care
Bac
k O
ffic
e
Oth
er
Dep
t
Customer
ContextCustomer
ContextCustomer
Context
Customer
Context
Demo
• Admin configuration
• Multi-session Web Chat
• Proactive Chat
• Voice Callback
• Surveys
• Context Service
Automated Assistants - BOTS
Cisco Spark Care
1. Care Assistant (CA)
2. Customer Virtual Assistant (CVA)
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 33BRKCCT-1009
Bots Bots Everywhere!
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 34BRKCCT-1009
It’s Raining Bots!
api.ai
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 35BRKCCT-1009
Care Assistant
Care AssistantBot to facilitate expert assistance
Self administered Spark feature
Integrates with external Natural Language services
Teams of Experts in Spark Spaces
Need Help
Spark Care
NLP / Dialog
Service
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 36BRKCCT-1009
Care Assistant
Teams of Experts in Spark Spaces
Need Help
1. Administrator designates CareAssistant
Bot to an expert space
2. Customer invites
CareAssistant bot to a
new 1:1 space
3. Customer asks a
question
4. Can someone help?
5. An expert volunteers to
help
6. New space set up between
customer and expert for
personalized assistance
Spark Care
NLP / Dialog
Service
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 37BRKCCT-1009
Customer Virtual Assistant
Spark Care
CVABot self-service for Spark Care
Connected, Continuous and Contextual
Integrates with external Natural Language services
2. Customer
asks questions
NLP / Dialog
Service
4. Customer
gets responses
3. Care queries NLP
service for response
1. Administrator
configures the
NLP/dialog engines
5. Spark Care
escalates to agent
Chat with Bot
Chat with Agent
6. Agent continues
conversation
• Care Assistant (CA)
• Customer Virtual Assistant (CVA)
Demo
Glimpse of the future
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
The Cisco products, services or features identified in the upcoming slides may not yet be available or may not be available in all areas and may be subject to change without notice, and Cisco will have no liability for delay in the delivery or failure to deliver any of the products or features set forth in this document. Consult your local Cisco business contact for information on the products or services available in your area. You can find additional information via Cisco’s World Wide Web server at http://www.cisco.com. Actual performance and environmental costs of Cisco products will vary depending on individual customer configurations and conditions.
40BRKCCT-1009
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 41BRKCCT-1009
Chat to Video Escalation
Agent can escalate an ongoing chat
interaction to a Video Call
Integrated with Spark Care, no
additional code or codec installation
required
Enables a more personalized
customer care experience
Ideal for specific vertical markets
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 42BRKCCT-1009
Expert Virtual Assistant
Expert Spark RoomsCustomer Spark room
Care Assistant
Customer Virtual Assistant
Spark Care
Spark Care
Business website Agent Desktop
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 43BRKCCT-1009
Expert Virtual Assistant
Expert Virtual Assistant
Expert Spark Rooms
Spark CareBusiness website
Agent Desktop
And / Or
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 44BRKCCT-1009
DatacentersEurope datacenter locations
Spark Care Microservices
Cisco Spark Microservices
Cisco Spark Media node
(Message & Meet)
Cisco Key Management Server
Cisco WebEx Cloud Platform
AWS
Rackspace
Ireland
(Proposed)
AmsterdamFrankfurt
London
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 45BRKCCT-1009
Inbound Voice as a channel
Spark Care
2. Spark Care
offers task to agent
1. Customer calls the
business via PSTN
3. Agent
Accepts the task
Control
Media
Cloud PSTN
provider
Inbound VoiceLeverages Spark Call for voice media
Supports pick and push routing
Voice self-service Auto Attendant (AA)
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 46BRKCCT-1009
Auto Attendant Treatment and Routing to Care Agents
Add a
Step
Route Call
to Queue
Configure
Treatment
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 47BRKCCT-1009
Hybrid inbound voice with CUCM
2. Call delivered to
UCCE/UCCX agents
1. Customer calls the
business via existing PSTN
Spark Care
Hybrid Voice with CUCMWorks with existing PSTN infrastructure
Agents use their CUCM endpoints
Calls routed to Spark Care via Expressway
CUCM clusters CCE/X
Private SIP Trunk
Enterprise
3. Call sent to Spark
Care via Expressway
for Treatment
4. Call delivered
to Spark Care
Agents
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 48BRKCCT-1009
Recap and Call to ActionCisco Spark Care is now available. Try it out!
Partners, Enable Spark
Care for your
organization with
CUWP
Demo Spark Care to
your customer
Customers, try out
Spark Care. Ask your
partner to enable Care
today!
It’s free! Free for up to 90 days!
Need Help? Invite [email protected] into a Spark space & ask, or e-mail [email protected]
www.ciscospark.com/sparkcare.html
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
Cisco Spark
Questions? Use Cisco Spark to communicate with the speaker after the session
1. Find this session in the Cisco Live Mobile App
2. Click “Join the Discussion”
3. Install Spark or go directly to the space
4. Enter messages/questions in the space
How
cs.co/ciscolivebot#BRKCCT-1009BRKCCT-1009Cisco Spark Care
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public
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Complete Your Online Session Evaluation
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public 51BRKCCT-1009
Spark Care License
Cisco Spark™ Care (K1) will be an add-on on a Named-User basis to any Cisco Spark Offer
Spark Calling
Offer
(any type)
Spark Message & Meeting Offer
(any type)
Spark Care K1
MRSP $17/agent/month
• Agent desktop, reporting
• Chat
• Callback
Thank you