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© 2011 Cisco and/or its affiliates. All rights reserved. 1
Cisco Systems Data Center and Virtualization Unified Computing System
May 2012
© 2011 Cisco and/or its affiliates. All rights reserved. 2
© 2011 Cisco and/or its affiliates. All rights reserved. 3
SPECompLbase2001 2-socket C220 M3
A History of World Record Performance on Industry Standard Benchmarks
Best CPU
Performance
Best
Virtualization
Performance
Best Cloud
Computing
Performance
Best
Enterprise
Application
Performance
Best
Enterprise
Middleware
Performance
Best
CompetitorC
Performance
VMmark 2.0
Overall B200 M2
VMmark 2.1 2-socket Blade B200 M2
VMmark 1.x 2 –socket Blade B230 M1
VMmark 1.x Overall C460 M1
VMmark 1.x 2-socket B200 M1
VMmark 1.x 2-socket B250 M2
VMmark 1.x Overall C460 M1
VMmark 1.x Blade Server B440 M1
VMmark 1.x 2-socket B200 M1
VMmark 2.1
Overall C460 M2
VMmark 2.1 Two–node 4-socket
C460 M2
VMmark 2.1 4-socket C460 M2
SPECompLbase2001 2-socket B200 M2
SPECompMbase2001 2-socket B230 M2
SPECompLbase2001 2-socket B230 M2
SPECompMbase2001 4-socket C460 M2
SPECompMbase2001 2-socket B200 M2
SPECompLbase2001 2-socket B200 M2
LinPack 2-socket B200 M2
LS-Dyna 4-socket C460 M1
SPECompMbase2001 4-socket C460 M1
SPECompMbase2001 2-socket B200 M2
Oracle E-Business Suite Medium Model Payroll
Batch B200 M2
Oracle E-Business Suite Xtra Large Model Payroll
B200 M3
Oracle E-Business Suite Medium Model Payroll
Batch B200 M2
Oracle E-Business Suite
Medium Model
Order-to-Cash B200 M2
Oracle E-Business Suite Large Model
Order-to-Cash B200 M3
Oracle E-Business Suite Ex-large Model Payroll
Batch B200 M2
SPECjbb2005 2-socket C260 M2
SPECjbb2005
2-socket B230 M2
SPECjbb2005
4-socket B440 M2
SPECjbb2005
2-socket B230 M2
SPECjbb2005 X86 2-socket B200 M2
SPECjbb2005 X86 4-socket C460 M1
SPECjAppServer2004 2-node B230 M1
SPECjbb2005 X86 2-socket B230 M1
SPECjbb2005 X86 2-socket B230 M1
SPECjAppServer2004 1-node 2-socket C250
M2
SPECfp_rate_base2006 2-socket C260 M2
SPECint_rate_base2006 2-socket C260 M2
SPECint_rate2006
X86 4-socket
C460 M2
SPECint_rate_base2006 X86 4-socket C460 M1
SPECint_rate_base2006 X86 2-socket
B200 M2
SPECint_rate_base2006 X86 2-socket B200 M1
SPECfp_rate_base2006 X86 2-socket B200 M2
SPECint_rate_base2006 X86 2-socket
B200 M2
SPECfp_rate_base2006 X86 4-socket C460 M1
SPECfp_rate_base2006
X86 2-socket B200 M1
SPECjEnterprise2010 Overall B440 M1
SPECjEnteprise2010 2-node B440 M2
Oracle E-Business Suite Xtra Large Model Payroll
Batch B230 M2
SPECompMbase2001 4-socket C460 M1
SPECompMbase2001 4-socket C460 M2
SPECompMbase2001 2-socket C240 M3
TPC-C Oracle DB 11g & OEL
C250 M2
TPC-H Microsoft SQL Server
C460 M2
SPECjbb2005 X86 2-socket C220 M3
SPECfp_rate_base2006 X86 2-socket C220 M3
SPECint_rate_base2006 X86 2-socket C220 M3
SPECfp_base2006 X86 2-socket
C220 M3
TPC-H VectorWise
C250 M2
TPC-H VectorWise
C250 M2
March 15 2012: 8 new benchmark records on Cisco UCS M3 platforms
Two-socket Record
SPECCompLbase
527,122
B200 M3
Two-Socket Record
SPECjbb*2005
1,584,567 BOPS
C220 M3
Two-Socket Record
SPECompM*base2001
94,065 base score*
C240 M3
Overall Record
Oracle E-Business Suite
Payroll Extra Large Model
828,729 Employees/hr
B200 M3
Two-Socket Record
SPECint*_rate_base2006
671 base score
C220 M3
Two-Socket x86 Record
SPECfp*_rate_base2006
496 base score C220 M3
Two-Socket Record
SPECfp*_base2006
89.9 base score*
C220 M3
B200 M3
Overall Record
Oracle E-Business Suite
Order-To-Cash Large Model
206,044 Lines/hr
Data Current as of March 15, 2012
© 2011 Cisco and/or its affiliates. All rights reserved. 4
UCS momentum is fueled by game-
changing innovation; Cisco is quickly
passing established players
11,000 UCS Customers WW
$1.3B annualized revenue run
rate for CY11Q4
x86 Blade servers are growing
over twice as fast as the overall
x86 computing market
Source: 1 IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share 2 IDC Q3 CY11 Server Forecaster, Based on Blade Revenue
UCS #3 with 12.3%
UCS #2 with 19.1%
WW
US
UCS momentum is fueled by
game-changing innovation;
Cisco is quickly passing
established players
UCS FY12Q2 growth of 91%
Y/Y
UCS After Three
Short Years
X86 S
erv
er
Bla
de M
ark
et
Share
, Q
4 C
Y12
1
© 2011 Cisco and/or its affiliates. All rights reserved. 5 Source: IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share
WW x86 Blade Servers
Q4'2009 to Q4'2011 Share Changes
Market Share of WW Total
Factory Revenue
Market Share of WW
Total Units
Vendor Market Share Change Market Share Change
Cisco 10.8% 9.1%
HP -6.9% -5.8%
IBM -5.9% -5.3%
All Others 1.9% 2.0%
USA x86 Blade Servers
Q4'2009 to Q4'2011 Share Changes
Market Share of WW Total
Factory Revenue
Market Share of WW
Total Units
Vendor Market Share Change Market Share Change
Cisco 16.2% 14.5%
HP -7.8% -4.3%
IBM -7.3% -7.3%
All Others -1.0% -2.9%
© 2011 Cisco and/or its affiliates. All rights reserved. 6
SERVER-RELATED SPEND (CAPEX+OPEX) WW Spending on Servers, Power & Cooling, and Mgmt. / Administration
Source: IDC, ―New Economic Model for the Datacenter‖; IDC 2011
$0
$50
$100
$150
$200
$250
$300
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Power & Cooling Expense Mgmt. & Administration—Virtual Servers Mgmt. & Administration—Standalone Servers Server Spending
80%
OpEx
Custo
mer
Spendin
g (
$B
)
20% CapEx
© 2011 Cisco and/or its affiliates. All rights reserved. 7
UCS has Fewer Management Touch Points
16 blades – 2 x Cisco UCS 5108
Fabric Interconnects 2
Intra Chassis Switches 0
Chassis Mgmt Module 0
Total Mgmt Points 1
16 blades – 1 x Legacy Chassis
Fabric Interconnects 0
Intra Chassis Switches 2
Chassis Mgmt Module 2
Total Mgmt Points 4
© 2011 Cisco and/or its affiliates. All rights reserved. 8
64 Blades – 4 x Legacy Chassis
Fabric Interconnects 0
Intra Chassis Switches 8
Chassis Mgmt Module 8
Total Mgmt Points 16
80 Blades – 10 x Cisco UCS 5108
Fabric Interconnects 2
Intra Chassis Switches 0
Chassis Mgmt Module 0
Total Mgmt Points 1
Mgmt switch LAN
LAN SAN A
SAN B
Mgmt switch
Mgmt switch
LAN
SAN A
SAN B
LAN Mgmt switch
Legacy doubling servers = doubling touches;
UCS = 1 touch point
© 2011 Cisco and/or its affiliates. All rights reserved. 9
No Infrastructure Penalty to Scale
Competitor’s pricing publically available on April 16, 2012. Cisco UCS pricing MSRP on April 16, 2012.
Pricing is for blade chassis and networking only. Servers are not included.
$63,854 $75,410
$86,966 $98,522
$110,078 $127,551
$145,025 $162,498
$179,971 $197,445
$214,918
$52,645
$115,282
$172,923
$230,564
$288,205
$345,846
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
16 17 24 32 40 48 56 64 72 80 88 96
Total Number of Chassis Blade Server Slots
Cisco UCS
Competitor Chassis,
Switches & Mgmt.
Ch
assis
an
d I/O
Co
st
BLADE CHASSIS SAVINGS AT SCALE—BLADE SLOT SOLUTION UCS 5108 with pair of UCS 6248UP Fl (two 10 Gbps uplinks per 2204 FEX) vs.
Competitor’s Chassis with one pair of CNA switches, and mgmt.
Blade Chassis Infrastructure cost to
support servers is critical.
The Chassis and I/O.
Competitor is $39,872 more to get
ready to add a 17th server.
Cisco UCS is 34% less expensive
© 2011 Cisco and/or its affiliates. All rights reserved. 10
Server
Blades
Adapters
Chassis
Modules
Multi
Chassis
Access
Layer
Converged
Adapter
Unified Fabric
Unified Fabric
Unified Fabric 12 Server Settings
Cisco UCS
127+ Server Settings
Converged
Switches
Their Server Profile DOESN’T STACK UP to Cisco UCS Service Profile
© 2011 Cisco and/or its affiliates. All rights reserved. 11
Virtual Address Enterprise Manager
System Mgr. Update Central Console
Control Chassis Power & Capping $
Out of Band Management
Virtual Address Hdwr Manager
Onboard Administrator
Separate Management - Every Chassis, All Software
Separate Enet & Fibre Channel I/O leaving the chassis
16 blade servers
0 rack servers 16 blade servers
6 rack servers Unified Compute Unified Management
Unified Networking
UCS Manager
1 Console
No Added Cost
Rack and Blade Together
Cisco UCS Architecture
Other Vendor
Server Hardware Management
Multiple Layers of Software Required
Legacy Design Blade Chassis
© 2011 Cisco and/or its affiliates. All rights reserved. 12
Virtual Address Enterprise Manager $$$$
System Mgr. Update Central Console
Control Chassis Power & Capping $$$$
64 blade servers
0 rack servers
UCS Manager
1 Console
No Added Cost
Rack and Blade Together
Cisco UCS Architecture
Competitor iLO Advanced for BladeSystem
Virtual Connect Manager
Onboard Administrator
Competitor iLO Advanced for BladeSystem
Virtual Connect Manager
Onboard Administrator
Competitor iLO Advanced for BladeSystem
Virtual Connect Manager
Onboard Administrator
Competitor iLO Advanced for BladeSystem
Virtual Connect Manager
Onboard Administrator
Separate Management - Every Chassis, All Software
Separate Enet & Fibre Channel I/O leaving the chassis
Up to 160 servers
Blade &/or Rack mount Unified Compute Unified Management
Unified Networking
Other Vendor
Server Hardware Management
Multiple Layers of Software Required
Legacy Design Blade Chassis
© 2011 Cisco and/or its affiliates. All rights reserved. 13
Cisco Solution TCO advantage increases at scale
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
3 Year Hardware Warranty
3 Year Power Costs
Hardware Management
Server Deployment
Cabling
TOR Switches
Chassis & Interconnects
Server Hardware
Other vendor retail and Cisco MSRP pricing on 3/30/2012.
Other Vendor Trend Line
Cisco Trend Line
Servers
Other Vendor Parity Server
Cisco: B200 M3
All chassis fully populated with servers (starting at qty 16)
Each server has two E5-2620 Intel Xeon processors with 64GB memory (eight 8GB DIMMs) 64GB
8 16 32 48 64 80 # of Servers
Cisco Other
Vendor Cisco Cisco Cisco Cisco Cisco
Other
Vendor
Other
Vendor
Other
Vendor
Other
Vendor
Other
Vendor
© 2011 Cisco and/or its affiliates. All rights reserved. 14
Application Performance
Leadership
Improved Application Performance
Proven Configuration Designs
Highest Server Density
Increased Performance in reduced footprint
Optimization of Energy Resources
Highest Scale, low latency networking
Unprecedented Bandwidth and Scale
Consolidation of Infrastructure
Unified Management
Operational Efficiency
Open Interface
Simplified Allocation of Resources
High Performance
Virtual Networks
Increased performance and scale
Optimized Virtualization Performance
Over 100 UCS Customer Case Studies Proving Real Results
Power and
Cooling Cost:
60%
Lower
Infrastructure
CAPEX:
30%
Lower
Deployment
Time:
90%
Shorter Administrator
Productivity:
80% Higher
Application
Performance:
40% Faster
© 2011 Cisco and/or its affiliates. All rights reserved. 15
A Differentiated / Revolutionary Approach
Brings out the best of Intel Xeon Processors Optimized Resource Utilization for Compute, Networking and Management
No Trade-offs for Function Enhanced Design Capability Designed for the Future, Today Better TCO / ROI
Networking with fewer components
Lower cost and easier scaling
Fewer Management Touch Points
Automated Deployment / Provisioning
Unification leads to reduced Complexity
Management via a single interface
Cisco UCS—Unified Infrastructure, Scalability and
Management Automation
© 2011 Cisco and/or its affiliates. All rights reserved. 16
Thank you.