Cisco Digital Media Signage · Cisco Digital Media Signage Peter Sakala Systems Engineer Cisco Systems Slovakia ... Differentiated Connected Physical Security Product Suite Transition

© 2011 Cisco and/or its affiliates. All rights reserved. 1

Cisco Digital Media Signage

Peter Sakala Systems EngineerCisco Systems [email protected]

http://ccc-sjc-001/sites/dms/Photography/digitalSignageInAction4x6.jpg

Components of Cisco Digital Signs

Digital Media Player

4305G//4310G

Digital Media Player 4400G

Digital Media Manager

Cisco 32” LCDCisco 40” LCD

Cisco 52” LCD

Digital Media Player 4310G

Cisco Digital Media Players

• Renders graphics, Web content, text tickers on digital displays and music playback

• Interactivity through touch screen, remote control, or IP phone

• Supports full-screen or “zoned” video in SD or HD resolutions

• Customizable on-screen templates

• Remote management of display properties

• IP-network addressable

• Local storage, high availability, automatic failover

• Leverage DMP flash memory and external USB drive for content pre-positioning

• Small and lightweight

• Remote control for interactivity

• Low power consumption and high reliability

• Security: Hardened device

• Open platformDMP4305G

DMP4400G

DMP4310G

Cisco Digital Media Manager for Digital Signs

• Web-based media management, publishing, and distribution

• Granular access control for roles such as: designers, IT admins, marketing/sales, regional vs. corporate

–Sales and Marketing – create playlists, scheduling and daypart–Content creators/designers – manage assets, design screen layout and zones–IT admins – can configure, remotely manage, group and run reports on DMPs–Control physical properties of the display via connected DMP

• Integrates with Cisco ACNS for optimized WAN delivery

Same Application for Managing and Publishing Cisco Show and Share Content

Cisco Digital Media Systems —Digital Signage

Digital Media Manager software for signage content management

Digital Media Player for display of content on digital signs

Network


Cisco Video surveillance Solutions

Gregor Simenc

[email protected]

May 2011


Moving From: Moving To:

Proprietary legacy systems Open standards-based

Siloed organizations and “point products” Solutions focus and converging organizations

Manual processes: Increases TCODrive automation and efficiencies through

new technology

Geographically dispersed facilities and

personnelCentralized security management via IP

Separate network and physical security Converged network and physical security

Legacy technology: Analog, DVRs, standard

definitionIP, high definition, network video surveillance

Dedicated architecture for hardware,

applications, and storage

Virtualized architecture for security,

applications, and storage

Local storage Local, data center, and cloud storage


Differentiated Connected Physical Security Product Suite

Transition from Products to Solutions

Highest Quality Products, Easiest to Deploy, Use, and Maintain

Tight Cisco IP Network Integration (medianet)

Lowest TCO for Customers

• Video surveillance

• Access control

• Incident response/notification


Third-Party Analog and IP Cameras

Safety andSecurity

Cisco Video Surveillance

Desktop

Cisco Integrated Services Router Video Media Management and Storage

Cisco IP Cameras

Digital Signage

Radios, Mobile Phones, IP Phones

Cisco Access Control

Physical Access Manager Multiservices Platform

Cisco IPICS Multiservices

Platform

Network as the Platform

Third-Party Sensors

Threat Detection Threat ResponseThreat Monitoring


Sensors, LPR/OCRIntegrationand Policy

Analytics

Command and Control

Notification and Access Control

MorphoTrak

http://www.sightlogix.com/index.html

Video Surveillance


Video Surveillance Virtual Matrix*

Analog Cameras

Video Surveillance Media Server

Video Surveillance Operations Manager

Secure Medianet-Enabled Cisco IP Network

SoftwareCollect, Archive Route Video

Manage and Control Users, Video, and Devices; View Video

Control and Display Video on Any Video Walls

1RU, 2RU, 4RU Server PlatformsScalable Storage,Video Encoding

IP Cameras

Hardware

*Optional

Physical SecurityMultiservices Platform

IP and Analog Cameras

4–24 TB Flexible Storage


Functionalit

y

Cost

Video Management and Storage System on SRE 900

1RU and 2RU 8/16 Port Video Encoding Modules

4 RU MSP

24 TB

Complete Portfolio of Cisco Physical Security Multiservices Platforms for an Optimized IP Network and Physical Security Foundation

2 RU MSP

12 TB

1 RU MSP

4 TB3900 Series

ISR G2

1 TB2900 Series

ISR G2

1 TB


• High density video encoding

Options for 8- and 16-ports cards

Up to 16 ports on 1RU, 48 ports on 2RU

• Flexible encoding options

H.264, dual streams, 30 fps and 15 fps, D1 and CIF

Motion JPEG, dual streams, 15fps and 10fps, D1 and CIF

• Other features

Hardware-based DSP encoding on cards with lower TCO

Remote Camera Control with MSP RS-232 daisy chain for serial pan-tilt-zoom (PTZ) control for up to 32 cameras

Embedded motion detection

Video Management

Video Storage

Analog Cameras

IP Cameras


Model Description Features

5000 Series1080p HD Dome

IP Cameras

4000 Series1080p HD Box

IP Cameras

2900 SeriesSD PTZ Dome

IP Cameras

2600 SeriesSD Dome and

Box IP Cameras

2500 WirelessSD Wireless

IP Camera

Encoder Card

8- and 16-Port

Video Encoder

Card

• Auto back focus

• Super low light

• Medianet support

• Edge-based video analytics

• Indoor and outdoor models

• 360° continuous pan and 256 presets

• Motorized focus and zoom lens

• Indoor and outdoor mounting options

• Better data throughput and higher link range

• Supports various network protocols for 802.1x authentication

• Hardware-based DSP encoding

• Remote camera control


Medianet

Prosumer Video

Unified Communications

Desktop Video Show and Share

Physical Security

Cisco TelePresence

WebExDigital

Signage

Video Is > 50% of Traffic on IP Networks, Growing to 90% by 2013


A three phase strategy

Simplify network IP Video Surveillance solutions with industry leading technologies supporting plug and play

Phase 1

Auto Switchport

Configuration

Phase 2

VSM Auto Camera

Discovery

Phase 3

End to End Video

Monitoring

Today 2011 2012

Plug and Play


Reduce Cost of Deployment and Ongoing Moves, Adds, Changes

WAN

Cisco Video Surveillance

ManagerPlug and Play

Auto-Configuration

Automated Network Configuration with Plug and Play Using Auto SmartPorts and QoS

System Integrator Customer Advantages• Simplify and speed deployment

• Reduce costs

• Reduce configuration errors

• Reduce troubleshooting

• Improve IP video experience

• Increase network security

Camera with MSI:

Send „device type‟ =

„Camera‟ via CDP

Assign to VLAN 10

and Apply QoS

Policy x

Video Analytics


3rd generation for video intelligence

• There are 3 generations for video intelligence:

• Video Motion detection (VMD), also Activity Detection

“Something is moving”

• Advanced Motion Detection (Videosensor)

“Something big is moving from left to right”

• Video Content Analysis (VCA)

“A car entered in the parking lot and stopped for 5 minutes”


21

• Video analytics turns video into data and empowers video systems to become intelligent

• By turning video into data, devices can respond and alert on a variety of human and non-human events, such as:

• Classifications of people and vehicles

• A person or vehicle breaking a perimeter

• A person leaving a bag unattended

• A person or vehicle loitering beyond a user determined amount of time

• People flow into and within an area, identifying crowding, excessive dwell times, etc.

• Video analytics also helps with

• Reduces/eliminates human error (think: tired security guard)

• Enables more efficient video recording, archiving and retrieval

• Intelligence at the edge


Spot The Terrorist Count the People In This Car

Recognize 4 Pixels as a Person See Through Fog; Darkness; Snow Storms

= ?


Cisco‟s first Edge-based Video Analytics software to simplify deployments and reduce cost of intelligent video deployments

Simple and cost effective IP Video Surveillance and video analytics

Solution with processing in IP Cameras at the edge of the network

Cisco Video Analytics

Optional “Plus” Package

Security:

•Multi-Tripwire

•Object left behind

Counting:

•Entry/Exit

•Dwell time

•Occupancy

Cisco Video Analytics

Built-in no charge

Base Package

Security:

•Tripwire

•Camera tampering

•Loitering

Counting:

• Multiline tripwire

•Object Classification

Events

Advantages

Base software at no-charge with every camera

Scalable edge-base architecture: No need for external video analytics server

New security and business applications

Cisco Video

Surveillance

Manager

Cisco 4000 Series

IP Camera


Is someone breaching

my perimeter?

Meta Data

• Lights On/Off

• Camera Still/Moving

• Time of Day

Background Scene

• Object Shape

• Object Size

• Object Velocity

• Object Trajectory

• Time Present

• Classification

• 30 Parameters/Object

Foreground Objects

How heavy is traffic?

Customer queue too long?

How many in this room?

RuleLogic

• Enter

• Exit

• Appear

• Disappear

• Take Away

• Left Behind

• Loiter

• Tripwire

• Occupancy

• Counting

• Dwell Time


Tripwire

Loiter

Exit

Enter

Count Tallies:

1, 1, 1, 1,…

ECS Count DB

10 sec

Total/Hourly Count Reports

Multiple Camera Total Count

(A+B+C) or (A+B-C-D)

Comparative Count

(A/B) # of people who enter store and stop vs. # of people who only enter

Reports

• Total

• Interval Count

(# of people who enter Hour 1, then Hour 2, etc.)

25


Occupancy

Occupancy Count Events:

456567…

Time = 0

Time = 12.0 sec

Dwell Time Events:

12.0 sec, 11.8 sec, 7.5 sec, …

Dwell Time

Average Occupancy/Dwell

Time Reports

26


Counting and Occupancy Crowd density

Object removedLeft objectLoiter

Perimeter protection

2

7


Unauthorized Person on TracksAbandoned Package

Traffic Density Unauthorized Person on Tracks


DEMO 2

Thank you.

www.cisco.com/go/physec

Documents

Cisco Digital Media Signage · Cisco Digital Media Signage Peter Sakala Systems Engineer Cisco Systems Slovakia ... Differentiated Connected Physical Security Product Suite Transition