Cisco Digital Signage The Power of Engagement: Imagine New ... · Use the Cisco® Connected Media Solution to create and manage digital signs, IPTV playlists, digital billboards,

Imagine a new world of engaging interactive media experiences—a whole new way to create compelling customer and employee experiences.

A revolution is taking place in customer service, organizational communications, training, and many other forms of customer and employee interaction. Gone are the days of paper signs tacked to a billboard, static emails, out-of-date print advertisements, and expensive in-person training.

Today, organizations can use interactive and engaging media on a variety of devices across many channels to communicate relevant and timely information.

Cisco® Digital Signage is underpinning this revolution. Now you can easily deliver and manage applications to communicate, connect, and engage customers and employees in a whole new way. Imagine delivering compelling and interactive media to any store, bank, manufacturing floor, or hospital—when you need it, and when people want it.

Cisco Digital Signage is a complete platform for interactive media experiences that includes endpoints, management, and services, so you can select the right solution for your needs. Designed to go well beyond

static information display, Cisco Digital Signage brings new and innovative experiences to life, demonstrating the true power of engagement. Uses include:• Executive and organizational communications

• Training

• Interaction with customers, patients, and citizens

• Way finding and transportation information

• Safety and security

Effective Communications and Increased RevenuesWith Cisco Digital Signage, you can:• Improve corporate and executive communications―

reach globally dispersed employees with consistent messaging or target specific locations with specific content

• Increase customer retention by improving customer and user experience

• Reduce costs with increased operational efficiency in customer and business processes

• Increase revenues with new and high-impact digital experiences for customers

Engaging and Personalized ExperiencesThe latest addition to Cisco Digital Signage is a solution set for transforming customer experiences. Cisco Interactive Services delivers innovative and interactive retail and transportation experiences, combining web-based content and apps for touch-screen, interactive, and video collaboration. Plus, it offers easy-to-use remote management and cloud-based deployment.

© 2012 Cisco Systems, Inc. and/or its affiliates. Cisco and the Cisco Logo are trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1007R)

At-A-Glance

Cisco Digital SignageThe Power of Engagement:Imagine New Possibilities

Compelling Interactive SolutionsCisco StadiumVision is a specialized set of offerings for sports and entertainment that transform and amplify the intensity of any event. Cisco StadiumVision efficiently and cost-effectively delivers HD video and digital content to all venue displays for unique and interactive experiences to engage fans. It also provides the flexibility that venue owners and operators require to grow their businesses.

Cisco Remote Expert combines Cisco Digital Signage with the immersive, “in-person” experience of Cisco TelePresence® to create integrated customer experiences that have unprecedented intimacy and differentiation. At the touch of a button on a digital sign, customers can connect with an expert for a tailored service right in a store or branch bank.

The Whole SolutionNot only does the diverse Cisco Digital Signage partner ecosystem deliver additional capabilities tailored to your needs, but Cisco offers a set of networking capabilities for the best possible experience.

The Cisco Enterprise Content Delivery System (ECDS) optimizes live and on-demand video content distribution out to any store, branch, or office. This means high-quality content anywhere, anytime, without affecting other business critical data applications.

Cisco Media Transformation products add live-streamed video, to transform a digital sign into a portal for live event coverage, employee training sessions, inter-organization communications, public safety alerts, and more.

For More InformationFor more information on Cisco Digital Signage:

www.cisco.com/go/dms

© 2012 Cisco Systems, Inc. and/or its affiliates. Cisco and the Cisco Logo are trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1007R) C45-702027-00 3/12

At-A-Glance

Why CiscoCisco is a market leader in digital media experiences signage, with a proven track record and thousands of customers. Cisco’s enterprise video offerings provide the best video experiences to drive your business requirements. Cisco’s world-class services and support and extensive partner ecosystem provide you the best whole solution for unique and engaging video experiences.

http://www.cisco.com/go/dms

At-A-Glance

Create, Publish, and Manage Content from a Single InterfaceUse the Cisco® Connected Media Solution to create and manage digital signs, IPTV playlists, digital billboards, and interactive touch applications. The solution consists of a Cisco Edge® 340 Digital Media Player (DMP) tightly integrated with content and information management software from Cisco partner Appspace.

Transform how those in your organization learn, communicate, and collaborate. Use the Cisco Connected Media Solution to present multimedia content and data collected from the Internet of Things (IoT) throughout your environment, in a customer-facing front office or in a back-office operations center. A Linux-based platform, the Cisco Edge 340 DMP has open APIs that foster broad application development across industries (see Figure 1).

Figure 1. Cisco Connected Media Solution Use Cases

Financial Retail Healthcare Education Hospitality

News, real-timeinterest and

exchange rate

Real-time menus,o�ers, andpromotions

Queue callingsystem and wardinformation query

Schedules, news,and emergency

messaging

Hotel service andvideo advertising

The integrated Appspace platform makes it easy to develop business apps that operate across smartphones, tablets, kiosks, video walls, wayfinders, desktops, and digital signs. The integrated solution manages your network infrastructure, content creation and management, and application design – and even the devices that display your content.

What Sets This Solution Apart?• Hardware acceleration: The platform takes advantage of a hardware-

based media acceleration capability. As a result, its supports two simultaneous HD video streams in a variety of comprehensive content formats. It also supports both passive and interactive signage with touch and multitouch capabilities.

• Peripheral support: You can connect a rich set of peripheral extensions. Among them: extendable storage, USB supported devices, RS-232, native infrared with remote controller, Wi-Fi devices, and a Session Initiation Protocol (SIP) video plug-in.

Cisco Connected Media Solution

Making the Most of Digital MediaDigital media has become a compelling platform for reaching customers, employees, partners, patients, and students. Organizations of all sizes use it to provide direct, relevant communication experiences. It offers dynamic visual and audio information that people can easily absorb and retain. Plus, you can centrally manage, distribute, and update digital media content in a snap.

© 2014 Cisco and/or its affiliates. All rights reserved.

• Solid partner ecosystem: Cisco and Appspace have a broad partner ecosystem to ensure successful deployment, development, and content creation. Focused partner community members specialize in Cisco and Appspace deployments, for example. And solution-development partners continue to build integrated solutions to further extend Cisco and Appspace capabilities.

Key Features and Benefits• Ease of use: A simplified GUI plus professional design templates help

you quickly build an app or start from a blank canvas. Drag-and-drop capabilities and reusable widgets give you flexibility and control. Workflows are built-in and customizable, so you can accelerate the sign-off process.

• Broad format support: Cisco and Appspace support the latest video and graphic content formats. You can display and manage high-resolution videos, RSS feeds, and more.

• Superior media playback: The Cisco Edge 340 DMP (Figure 2) is capable of 1080p HD playback, so the solution supports high-performance graphics with hardware-based media acceleration.

Figure 2. Cisco Edge 340 DMP Has Wired, Wireless, Media, and Compute Capabilities

Next Steps For more information, please visit the Cisco Digital Media homepage. or see the Cisco Edge 340 homepage.

At-A-Glance

At-A-Glance

Use the Cisco Connected Media Solution from Cisco and Appspace to:

• Engage employees or customers

• Improve employee communications and training

• Enhance the customer experience

• Accelerate sales

• Keep content up-to-date

• Display information gathered from sensors and other data collection devices

• Lower costs by eliminating poster paper and printing costs

• Maintain your brand with custom templates

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) C45-732174-00 10/14

http://www.cisco.com/c/en/us/products/video/digital-media-suite/index.htmlhttp:/www.cisco.com/c/en/us/support/video/edge-340-digital-media-player/model.html

© 2012 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public. Page 1 of 6

Data Sheet

Cisco Digital Signage: Cisco Digital Media Player 4400

The Power of Engagement: Cisco Digital Signage is a complete, platform for interactive media experiences. Now you can easily deliver and manage applications to communicate, connect, and engage. Imagine delivering compelling and interactive media to any store, bank, manufacturing floor, or hospital, to engage customers and employees in a whole new way.

The scalable, network-based Cisco Digital Signage platform includes endpoints, management, and services. On top of this, Cisco’s diverse partner ecosystem tailors your deployment to your needs. This gives you new opportunities to create a consistent user experience across multiple channels, increase revenue and maximize operational efficiency.

Cisco Digital Media Player

The Cisco Digital Media Player 4400 (Figure 1) is a highly reliable, IP-based digital media player that handles

display and playback of compelling, rich digital media—including high-definition live broadcasts or on-demand

video, Flash animations, graphics, text tickers, and other web content—across a network of digital signs.

The Cisco Digital Media Player 4400 is fully manageable as a standalone device; however, as part of the

integrated Cisco Digital Signs and Cisco Cast systems, it is a powerful, customizable digital media publishing

endpoint. Using the Cisco Digital Media Manager (DMM), the centralized management system component of

Cisco Digital Signage, you can easily, flexibly, and remotely publish centralized content to networked digital

displays. You can attach the Cisco DMP 4400 to virtually any on-premises digital display at any location—for

example, in a branch-office bank, retail store, or a break room or lobby—across any geography.

Figure 1. Cisco Digital Media Player 4400


The Cisco Digital Media Player 4400 supports single touch interactivity by interfacing with popular touch screens.

It supports 802.11 b/g wireless network connectivity. In addition, the output to displays is fully customizable and

can include dynamic playlists; the Cisco Cast program guide; division of screen real estate into multiple

addressable regions; high-definition (HD) media playback; and remote management of digital displays - on/off,

volume, contrast, and brightness. The Cisco DMP 4400 has a small form factor, weighing less than 4.5 pounds (2

kg) and measuring 10 x 8 x 2 inches (254 x 203 x 51 mm).

Key Features and Benefits

The Cisco Digital Media Player 4400 integrates with the Cisco Digital Media Manager to deliver:

● Standards-based video codec support with MPEG1, MPEG2, and MPEG-4 Part 10, and MP3 audio, all

delivered within MPEG-2 TS over User Datagram Protocol (UDP) or RTP over RTSP (RTP over TCP) in

both standard- and high-definition (SD and HD, respectively) formats

● Windows Media 9 and VC-1 Audio and Video codec support for on-demand content delivered over HTTP

● Touchscreen support

● Wireless network connectivity over the 802.11 b/g network standard with the following wireless security

protocols: ◦ Wi-Fi Protected Access (WPA) ◦ WPA2 ◦ Extensible Authentication Protocol-Flexible Authentication via Secure Tunneling (EAP-FAST) ◦ Wired Equivalent Privacy (WEP) ● Flexible, real-time publishing: You can instantly publish and update content across individual or groups

of digital displays, and control and schedule the frequency and duration of content playback (day-parting).

● Broadcast Cisco Cast: You can control IP-based broadcast television through the Cisco Digital Media

Player Remote Control and on-screen program guide.

● Low ongoing operational costs and ease of use: The management interface was designed with the

nontechnical user in mind to keep the required level of training low.

● Speed of deployment: Simplified IT installations that require little additional network expense reduce the

burdens of deployment and maintenance commonly placed on IT.

● Reliability and power of the network: Tightly integrated with the network, the Cisco Digital Media Player

uses the reliability and security of the underlying network as a platform; this appliance-based solution has

no moving parts, avoiding security and maintenance concerns associated with PCs.

Cisco Digital Media Player Remote Control

The Cisco Digital Media Player Remote Control (Figure 2) is a small-form-factor, highly functional device optimized

to support interactivity with the Cisco DMP 4310 and DMP 4400 systems. This remote allows you to navigate and

select the channels and on-demand videos through the Cisco Cast on-screen program guide.


Figure 2. Cisco Digital Media Player Remote Control

Table 1 lists the innovative features and benefits the Cisco Digital Media Player 4400 offers.

Table 1. Features and Benefits of Cisco Digital Media Player 4400

Feature Benefit

MPEG 1, 2, and 4 Part 10 in SD and HD, graphics, web content, Adobe Flash 9 or 10 animation, Windows Media 9 and VC-1, MP3 Audio, and tickers

● Support for industry-standard MPEG video formats and web content for a compelling digital media experience

● Windows Media 9 and VC-1 support for expanded video-on-demand (VoD) support

● Audio-only options with support for MP3 audio format

Local storage of 4-GB capacity ● Storage of OS images and content for local playback or failover for greater reliability and robust operation

Touchscreen technology support ● Capabilities to support the connecting of touchscreen-enabled displays to your Cisco DMP 4400 to expand your interactive functions

802.11 B/G wireless network support ● Flexible Cisco Digital Signs deployments through support for wireless network connectivity; new floor plans and relocation of signs can now be simplified with wireless connectivity

IP-enabled delivery of live broadcasting and on-demand video content

● Quick and immediate content changes to react to business needs; no drastic cutover required for organizations moving to a complete IP environment

Remote management of display (on/off, volume, contrast, and brightness)*

● Ability to control critical digital signage display functions remotely, reducing the need for local operations resources

Full-screen video or division of the screen* ● Capability to view video or graphics in full-screen mode ● Capability to divide displays into separate regions for multiple content playback windows

with text, tickers, graphics, and video

Customizable on-screen presentations ● Customized interface to reflect an organization’s brand

Small form factor: 10 x 8 x 2 in. (254 x 203 x 51 mm); weighs 4.5 lb (2 kg)

● Easy to mount to digital displays

15W power consumption (average) ● Low power consumption for higher reliability and reduced capital expenditures (CapEx) and operating expenses (OpEx); environmentally friendly

Integration with Cisco Digital Media Suite, Cisco ECDS, Cisco Application and Content Networking System (ACNS), and Cisco Wide Area Application Services (WAAS) products

● Flexibility spanning the entire digital media value chain: easily layer on other video applications such as Cisco Show and Share (VoD and live webcasting to the desktop user)

* With the Cisco Digital Media Manager; dependent on chosen display technology


Product Specifications

Tables 2 and 3 give specifications and device manager client requirements, respectively, for the Cisco Digital

Media Player 4400.

Table 2. Cisco Digital Media Player 4400 Product Specifications

Product Parameter Specification

Supported protocols ● Syslog ● FTP and Secure FTP (SFTP)

● HTTP and HTTPS

● Network Time Protocol (NTP)

● Real-Time Transport Protocol (RTP) over Real Time Streaming Protocol (RTSP)

Video containers ● MPEG Transport Stream (TS, TP, TRP, M2T, M2TS, and MTS) ● ASF

● WMV

Video codecs ● Video MPEG1 ● Video MPEG2: Main Profile at High Level

● Video MPEG4 Part 2

● Video MPEG4 Part 10 Baseline and Main profiles

● Video Windows Media 9 and VC-1–VoD only

● Aspect ratio: 4:3 and 16:9

● HD (up to 1080p at 16:9) progressive and interlace video resolution

● Video data rate up to 28 Mbps

● Video frames per second rate up to 29.9fps for MPEG-1, 2, 4 and 23.9fps for WMV

● Internal Hardware Decoder delay configurable to < 1 sec

Audio codecs ● Audio MPEG1 Layers 1 and 2 ● MP3

● HE-AAC v1

● MPEG4 AAC Low Complexity

● AC-3

● Audio data rate: 64–320 kbps

Ethernet copper 10/100/1000BASE-T, RCA Video, S-Video, Mini 3.5-mm Stereo Audio Jack, SPDIF, HDMI, and RS-232 and USB

Cable Type* Maximum Supported Cable Length

Composite or RCA cable 10 ft (2m)

HDMI 1.1** 16 ft (5m)

S-Video 10 ft (2m)

USB 2.0 (2) 15 ft (5m)

Physical connectors

SPDIF 10 ft (2m)

Wireless Radio Security Protocols Wireless connectivity

802.11 B/G support WPA, WPA2, EAP-FAST, and WEP

Transmitter Type Maximum Supported Distance Remote control

Infrared (IR) 15 ft (4.57m)

Touchscreen support Yes Refer to the Compatibility Guide for a detailed list of supported vendors and models

http://www.cisco.com/go/dms/compatibility

http://www.cisco.com/go/dms/compatibility


Product Parameter Specification

Functional Video in: ● MPEG1, MPEG2, MPEG4 Part 10, Windows Media 9, and VC-1

Audio in:

● Transport stream: Up to 6 audio packet IDs (part numbers) in transport stream

● MP3

Video out:

● Analog video (composite and S-Video)

● Digital video (HDMI 1.1)

Audio out:

● Analog unbalanced audio (mono and stereo)

● MPEG1 Layer 2: Selected; packet IDs in transport stream (1 of 6)

MPEG4 AAC and AC-3

● Selected elementary audio (1 of 6)

Power Input voltage: ● 12V

Input current:

● 3 ADC

Power consumption:

● Peak: 30W; average: 15W

Flash memory ● 4-GB CF-card with endurance of 1,000,000 write/erase cycles for OS images and application storage

Environmental Operating temperature: ● 41 to 104°F (5 to 40°C)

● Passed 500-hour test of the uninterrupted video playback in 125.6°F (52°C) dry-heat environment

Humidity:

● 20 to 80% noncondensing

* Cable quality can be a factor. ** An HDMI extender product can be used to extend the cable to 150 ft.

Ordering Information

Table 3 provides ordering information for the Cisco Digital Media Player 4400.

Table 3. Cisco Digital Media Player 4400 Ordering Information

Product Name Part Number

Cisco Digital Media Player 4400G

Note: Includes Cables Accessory Kit

DMP-4400G-54-K9

DMP 4400 Firmware Version 5.4 DMP-4400G-SW54-K9

Cisco Digital Media Player Remote Spare DMP-RM-K9=

Digital Media Player 4400 SW Upgrade R-DMP-4400-54-U-K9

Note: A different part number applies when using the PUT tool under a maintenance contract DMP-4400-54-U-K9

Spares

Cisco Digital Media Player 4400G, Cables Accessory Kit, Spare

Note: A Cables Accessory Kit is already included with the Cisco Digital Media Player 4400G. This Spare Kit is an additional cost.

DMP4400-ACC-KIT

Cisco Digital Media Player Remote Spare DMP-RM-K9=

Cisco Services

Cisco and our partners provide a broad portfolio of intelligent, personalized services and support that can help you

realize the full value of your video investment, increase business agility and network availability. This portfolio of


services drives business transformation through a network-based collaboration platform that enables business to

collaborate anywhere, anytime. For more information about these services, visit:

http://www.cisco.com/go/services/digitalmedia.

For More Information

For more information about the Cisco Digital Signage, visit http://www.cisco.com/go/dms or contact your local

Cisco account representative.

Printed in USA C78-480272-08 09/12

http://www.cisco.com/go/services/digitalmediahttp://www.cisco.com/go/dms

At-A-Glance

Cisco Edge 340 Digital Media Player

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R)

The Cisco® Edge 340 Digital Media Player is a next-generation versatile digital media player that combines webcasting and video sharing, digital signage, and business IPTV applications that can help transform how organizations learn, grow, communicate, and collaborate. Support from the broad Cisco partner ecosystem of deployment, solution development, and content creation partners helps ensure a successful digital media implementation.

Why Digital Media Is Popular and ImportantToday, digital media has become the most compelling platform to instantly and effectively reach customers, employees, partners, and students with important information, news, training, and events. With digital media, organizations of all sizes are trying to provide direct, relevant communications and create richer and more satisfying experiences both for customers and end users, ultimately accelerating transformation across many aspects of the business.

Compared with traditional paper-based media, digital media preserves characteristics of face-to-face communication and brings both intimacy and immediacy to communications, providing straight, dynamic visual and audio information, which can be easily absorbed and retained by people, in turn improving product revenue and customer satisfaction. The content of digital media is centrally managed and distributed and can be updated instantly and easily customized based on location, time, audience, and so on, which will heavily increase product cross-sell and upsell. Besides, it is more cost-effective because of the savings on printing, material, staff, and so on.

Customer ChallengesWith more and more deployments and advancement of digital media, customer and organizations are facing more challenges:

• How to communicate internally and externally more efficiently: One-way information broadcast and standard definition content are far from enough; high-definition content and two-way interaction with customer are needed.

• How to make digital media more smart and magnify its value in addition to communication: Customer needs open and extensible platform to enable more value-added applications to make it more intelligent, such as people counting and analysis, wayfinding, and so on.

• How to integrate digital media with emerging new business mode by introducing new technologies: typically online to offline (O2O), customer needs ways to interact and collaborate with digital media.

• How to create, manage, and distribute high-quality digital content through one system, not to integrate individual components from multiple, often small vendors, which will result in a high total cost of ownership, limited scalability, and low reliability.

• How to easily deploy and effectively operate a digital media system, in turn further reducing total owner cost.

Cisco Edge 340 Digital Media Player OverviewThe Cisco Edge 340 Digital Media Player is a new purpose-built digital media player that extends digital media to new, compelling applications for real-time and on-demand communications with flexible digital media creation, management, and publishing of content in various formats to multiple devices. With its hardware-based media acceleration capability, it can support up to two simultaneous high-definition video streams and comprehensive sets of content formats. It also can support both passive and interactive signage with touch and multitouch capabilities. It also provides a rich set of peripheral extensions, such as extendable storage, USB, RS-232, infrared with remote controller, and Wi-Fi to support very flexible deployment options and extended use cases.

Wireless Non-Wireless

At-A-Glance


Specification DescriptionCompute and Storage

CPU • 1.60 GHz dual-core

Memory • 2.0 GB dual data rate 3 (DDR3) memory

Storage • 32 GB built-in Flash• One SD slot (multilevel cell [MLC] SD card highly preferred)

Interface

Video • One HDMI (v1.3a)• One VGA

Audio • Audio in and out (3.5mm, jack)

Ethernet uplink • One 10/100/1000Mbps Ethernet

USB • Four USB2.0 interfaces (Type A)

Wireless • 802.11a/b/g/n, dual-band, both access-point and client modes, and internal and external antennas with toggle switch, support for simultaneous access for multiple clients (available only on wireless SKU)

Bluetooth • Bluetooth v4.0 (available only on wireless SKU)

RS232 • One (DB-9, male)

Console • One (RJ-45)

Infrared • Built-in receiver• One extender interface (3.5mm jack)• IR remote (optional, maximum distance is 15 ft. [4.57m])

Business Benefits• Supports up to two high-definition video streams and a comprehensive set of

content formats with hardware acceleration, which enable customer to provide high-quality and more attractive and dynamic media contents to enhance communication with lower cost.

• Supports interaction through touch and multitouch, USB, IR, and remote to enable two-way communication between customer and digital media system, which will highly improve customer experience, such as wayfinding and so on.

• Provides open and extensible system architecture, so customer can enable more value-added applications to make the digital media system more intelligent, typically analytical system; customer can further evaluate digital media system effects and dynamically adjust content based on statistics.

• Enables customer to create, manage, and distribute high-quality digital content through one system by collaborating with partner’s CMS system.

• Provides lower TCO with purpose-built appliance design with long lifecycle embedded chipset, compact fanless design, and low power consumption.

Broad Partner EcosystemThe Cisco Digital Media Content Partners Program offers a broad partner ecosystem. Our partners provide deployment, solution development, and content creation to support a successful digital media implementation. The Cisco partner ecosystem includes:

• Focused partner community: These trained channel partners and systems integrators are specialized in Cisco Digital Media Suite deployments.

• Solution development partners: These partners continue to develop integrated solutions to further extend the capabilities of the Cisco Digital Media Suite for applications such as meeting room, interactive, and event-based signage.

For More InformationFor more information about the Cisco Edge 300 Digital Media Player, visit Cisco.com or contact your local Cisco account representative.

Cisco Digital Media Solution

At-A-Glance


The Cisco® Edge 340 Digital Media Player integrated with the Appspace information management platform takes interactive digital media experiences to the next level. Our integrated solution manages everything from your network infrastructure to content creation, application design, and the devices that display the content. Cisco and Appspace make it simple and cost-effective to deliver dynamic, high-definition (HD), personalized content across a variety of digital signage applications — for any market industry.

The Cisco Edge 340 is a next-generation versatile platform that you can use across any industry. Used as a digital media player (DMP) or edge compute device, the Cisco Edge 340 can combine applications such as digital signage and IPTV to transform how organizations learn, grow, communicate, and collaborate.

Why Digital Media Is Popular and ImportantToday, digital media has become the most compelling platform to reach customers, employees, partners, and students instantly and effectively with important information, news, training, and events. With digital media, organizations of all sizes are trying to provide direct, relevant communications, and create richer and more satisfying experiences both for customers and end users — ultimately accelerating business transformation across many aspects of the business.

Compared with traditional paperwork-based media, digital media preserves characteristics of face-to-face communication. It brings both intimacy and immediacy to communications, providing straight, dynamic visual and audio information that people can easily absorb and retain, in turn improving product revenue and customer satisfaction. The content of digital media is centrally managed and distributed, and can be updated instantly and easily. At a basic level, it is more cost-effective because of the saving on printing, material, staff, and time.

Figure 1. Cisco Edge 340 Digital Media Player

Customer ChallengesWith more and more deployments and advancement of digital media, customers and organizations are facing more challenges:

• How to communicate internally and externally more efficiently: One-way information broadcast and standard-definition (SD) content are far from enough; organizations need HD content and two-way interaction with customers.

• How to make digital media smarter and magnify its value in addition to communication: Customers need an open and extensible platform to enable more value-added applications to make it more intelligent, such as people counting and analysis, way-finding, etc.

• How to integrate digital media with the emerging new business model by introducing new technologies: Typically online to offline (O2O), customers need ways to interact and collaborate with digital media.

• How to create, manage, and distribute high-quality digital content through one system: Integration of individual components from multiple — and often small — vendors often results in a high total cost of ownership (TCO), limited scalability, and low reliability.

• How to easily deploy and effectively operate a digital media system in order to further reduce the total owner cost.

The Solution: Cisco Edge 340 DMP and AppspaceThe Cisco Edge 340 DMP provides an open platform that fully integrates with Appspace to offer a competitive solution with feature-rich and enterprise-class digital media experiences.

At-A-Glance


Cisco Edge 340 Digital Media PlayerCisco Edge 340 DMP is a new digital media player that extends digital media to new, compelling applications for real-time and on-demand communications. With its hardware-based media acceleration capability, it can support up to two simultaneous HD video streams and comprehensive sets of content formats, in addition to supporting both passive and interactive signage with touch and multitouch capabilities. It also provides a rich set of peripheral extensions, such as extendable storage, USB supported devices, RS-232, native infrared with remote controller, and Wi-Fi to support very flexible deployment options and extended use cases (Figure 2).

Figure 2. Cisco Edge 340 and Appspace Solution

Cisco Digital Signage Partners

Financial

News, real-timeinterest and

exchange rate

Real-time menus,oers, andpromotions

Queue callingsystem and wardinformation query

Schedules, news,and emergency

messaging

Hotel service andvideo advertising

Retail Healthcare Education Hospitality

Content Management System

Cisco Edge 340Digital Media Player LCD

Display

TouchScreen

Appspace

...

Appspace: Information Management PlatformAppspace has evolved from a content management system (CMS) for on-premises digital signage to an open, extensible platform for business applications. Smooth integration with the Cisco Edge 340 DMP enables extended use cases such as IPTV, way-finding, videoconferencing, analytical-directed retail signage, and more.

Appspace manages the on-screen content and manages the Edge 340, and Cisco provides a platform and infrastructure to power the network. Appspace extends the capabilities of the Edge 340 with intuitive app development tools and a unifying information management console. From a single dashboard you can integrate and

manage data from any source*, customize your content for specific audiences, create beautiful brand-compliant apps, and schedule their delivery across the network. You can also analyze how people interact with the touchscreen content to improve the end-user experience.

Figure 3. Appspace Content Management

Create Manage

Schedule Publish

Reports Alerts

Cisco Edge 340 and Appspace Solution Benefits• Ease of use: A simplified GUI and professional design templates help you quickly

build an app or start from a blank canvas. The intuitive interface features easy drag-and-drop capabilities and reusable widgets that give flexibility and control. Workflows are built-in and customizable, so you can accelerate the sign-off process.

• Comprehensive content format support: Cisco and Appspace support the latest video and graphic content formats. You can create and display high-resolution videos, RSS feeds, and much more.

• Superior media playback: Capable of 1080p HD playback, the Edge 340 supports high-performance graphics with hardware-based media acceleration. It also supports two simultaneous HD video streams.

• Flexible deployment options: The Edge 340 is available in both wireless and non-wireless versions. It supports Power over Ethernet (PoE) to take advantage of your existing PoE infrastructure or simply allow deployment to locations where traditional power outlets are not available. In addition, the Edge 340 has dual video outputs, enabling multiple displays and connectivity options to increase the number of deployment scenarios.

At-A-Glance


Appspace is available through cloud subscription models, on-premises installations, and hybrid deliveries. Customers can create, manage, and distribute high-quality digital content through one system, regardless if they are in the same building or department.

• Lower TCO and reliability: The Edge 340 has a superior hardware design for long mean time between failures (MTBF). The appliance is compact and fan-less; it has low power consumption, and is designed with an embedded chipset that translates into reliability.

Appspace allows multiple users to share a centralized instance in a virtualized environment. Its open architecture reduces the effort and expense of integrating data from multiple sources. In addition, unified content and device management means fewer components and no integration problems.

• Open and extensible platform: The Edge 340 is an open application programming interface (API), standards-based platform that enables easy integration and extended use cases across industries. The Edge 340 supports a rich set of peripherals concurrently, including USB-enabled devices, RS-232, native infrared with remote control, and more.

Appspace also provides an open API framework that lets you extend core capabilities with additional functions as you need them. You can install or develop new widgets, custom interfaces, and industry-specific workflows to accommodate more use cases.

By adopting our solution, organizations can:

• Accelerate sales: Promote, upsell, and cross-sell directly to customers in the store while maintaining your brand.

• Enhance customer experience: Deliver entertaining and interactive information to improve engagement or reduce perceived wait times.

• Deliver communication and training: - Share up-to-date schedules, news, and emergency messaging right where it’s

needed most.

- Broadcast real-time executive and internal communications.

- Deliver cost-effective training when desktop computers are not available.

A Broad Partner EcosystemCisco and Appspace have a broad partner ecosystem. Our partners provide deployment, solution development, and content creation to support a successful digital media implementation.

The partner ecosystem includes:

• Focused partner community: These trained channel partners and systems integrators are specialized in Cisco and Appspace deployments.

• Solution-development partners: These partners continue to develop integrated solutions to further extend the capabilities of the Cisco and Appspace solution.

For More InformationFor more information about the Cisco Edge 340 Digital Media Player, please visit our website or contact your local Cisco account representative.

Cisco Digital Signage: Cisco Digital Media Player€4400Cisco Digital Media PlayerKey Features and BenefitsCisco Digital Media Player Remote ControlProduct SpecificationsOrdering InformationCisco ServicesFor More Information

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Cisco Digital Signage The Power of Engagement: Imagine New ... · Use the Cisco® Connected Media Solution to create and manage digital signs, IPTV playlists, digital billboards,