Cisco Academy of Digital SignageTraining the Next Wave of Media Professionals to Produce Compelling, Optimized Digital Signage

At-A-Glance

Course Overview

Content Creation Best practices for creating high-definition on-demand video, network-broadcasted live video, multimedia and web design, flash animations, still and animated images, text, dynamic content, and modular designs.

Content Management Focus on content control, organization, playlisting, dayparting, scheduling, digital signage management, content rights, and administration.

Content Distribution Best practices for content-delivery networking, store and-forward, IP multicasting, content assessment, readiness assessment, and streaming video (architecture, design, and protocols).

Course Schedule Highlights

Day One Day Two

Content Framework Education Dynamic Content Scenario and Lab

DMS Signage Solution Overview Advanced Content Functions

DMP Content Playback Enterprise Scenario and Lab

Retail Video Scenario and Lab Sports and Entertainment Scenario and Lab

Financial Rich Media Scenario and Lab Summary and Exam

Demonstrating the Spirit of Innovation with Skilled ImplementationDigital signage is one of the most exciting and effective expressions of the video revolution. This rich media tool is proving its usefulness in an expanding range of industries, including education, financial services, and retail.

Creating effective, high-performance digital signage requires skills that blur some of the traditional boundaries between design, administration, and delivery. In order to produce optimized digital signage, every stakeholder (including business line managers, marketing, content developers, and IT) should have a solid understanding of the technology. For those who want to be viewed as the trusted creators and managers of digital signage, this means demonstrating proficiency in rich media content development and network-based distribution.

Until now, there has been no advanced training center for the contemporary digital signage professional. The Cisco® Academy of Digital Signage provides this global training center to train the next wave of innovators and content professionals. The Cisco Academy of Digital Signage will also provide a premier forum for bringing professionals together to compare best practices.

Who Should Attend Prerequisites

Marketing, communications, and advertising • professionalsMedia and content developers and managers• Media professionals• Video producers•

Skilled in rich media content creation and • video productionSufficient proficiency in one or more content • creation tools, such as Dreamweaver®, Flash®, Photoshop®, Premiere®, or Illustrator®

Qualification

Every graduate of the Cisco Academy of Digital Signage will earn a credential as a Cisco Qualified Digital Signage Media Professional (DSMP).1

"The Cisco Academy of Digital Signage gave me and my colleagues the overview and the hands-on experience we needed to immediately make an impact at our companies. We can now start building and scheduling digital signage content with the Cisco Digital Media System. I strongly recommend this course to those who need to transfer their graphics or media skills to digital signage and the Cisco Digital Media System."

– Suzanne Cronin, Director, Brand and Creative, Oracle

"The Academy of Digital Signage will provide a qualification baseline for media professionals around the world. We are excited and honored to team with Cisco in bringing our content expertise to the table to launch such an integral program to the marketplace."

– James Condon, SVP, Video Media Services PlayNetwork, Cisco Content Partner

1. Pending successful completion of the lab exam, which includes building a complex digital sign.

At-A-GlanceCisco Academy of Digital SignageTraining the Next Wave of Media Professionals to Produce Compelling, Optimized Digital Signage

Copyright © 2008 Cisco Systems, Inc. All rights reserved. Cisco, the Cisco logo, and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. (0809R) C45-503391-00 10/08

BenefitsThe Cisco Academy of Digital Signage is intended to create the next generation of media professionals and give these professionals a marketable credential and a demonstrable competence in a highly technical and creative field:

Create trusted, optimized digital signage content for • your organizationSupport your organization's goals for customer revenue, • education and training, corporate communications, and collaborationAdvance and expand your skills, achieve specialization in • your area of focus, and earn a marketable credentialBecome part of a community of your peers to share • best practices

Why CiscoCisco Services make networks, applications, and the people who use them work better together.

Today, the network is a strategic platform in a world demanding better integration between people, information, and ideas. The network works better when services, together with products, create solutions aligned with business needs and opportunities.

The unique Cisco Lifecycle approach to services defines the requisite activities at each phase of the network lifecycle to help ensure service excellence. With a collaborative delivery methodology that joins the forces of Cisco, our skilled network of partners, and our customers, we achieve the best results.

Availability The Cisco Academy of Digital Signage is available globally. Course schedule will vary by region.

For More InformationFor more information about the Cisco Academy of Digital Signage, contact your local Cisco account representative or visit www.cisco.com/go/dms/ads.