Cisco  Confiden+al   1  © 2010 Cisco and/or its a!liates. All rights reserved.

Digital Media Suite – Content & Video Delivery Solutions

Sergiu ION - Network Consultant, CCNP, CCDA

S&T Romania

Agenda

■  About S&T

■  The Importance of Visual Interaction

■  Cisco Digital Media Suite Overview

■  Cisco Digital Signs

■  Cisco Show and Share

■  Cisco Cast

■  Summary

S&T ■  a leading IT company acting in 19 countries ■  about 2,200 employees ■  #1 Consulting Service Provider in CEE (Gartner, July 2009) ■  among the top 5 in most of its countries ■  uses the potential of growthmarkets

Member of S&T Group

We integrate best-of-breed infrastructure solutions

Enterprise Computing

Enterprise Storage

Networks & Security

Information Management

Financial Services

Manufacturing

Trade

Telecom Utilities

Government

The Importance of Visual Interaction

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Why video

Sources: Human Productivity Lab 2006 Pearn Kandola: The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006

Video Changes… Everything

Live Work Play Learn

Business Video Solutions

Cisco Digital Media Suite Streaming video to desktops and digital displays

Show & Share Desktop Video Video broadcast to desktop PCs

Cisco TelePresence

Next-Gen Collaboration

Video Surveillance

IP-based video surveillance

WebEx

Web Conferencing plus Video

Media Ready Network Platform

Cisco Digital Media Suite Overview

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Business Driver Applications

§  Promote, cross-sell/up-sell

§  Marketing videos that grab viewer attention

§  Compelling product and service information

§  Provide a human face on content

§  Reduce perceived wait time

§  Direct line of communications to employees or customers

§  Global corporate messaging consistency

§  Immediate executive communications

§  Live broadcast of company events

§  Instant communications for rapid response

§  Directional signage (way-finding)

§  Informational videos available on-demand

§  Breaking news relevant to employees/ Emergency communications

§  Cost-efficient training to remote employees

§  Information consistency across channels

§  Power of video—users retain more information

§  Increased ability to absorb information in searchable segments

Sales and Marketing

Corporate Communications

Information Sharing Training

Cisco Digital Media Suite Modules

A Comprehensive Suite of Digital Signage, Business IPTV, and Social Video System Applications

§  Learn: Employee training and classroom alternatives

§  Grow: Expand revenue opportunities

§  Communicate: Share information with employees, students, and partners

§  Collaborate: Promotes sharing of ideas and idea exchange

Cisco Digital Signs Cisco Cast Cisco Show and Share

The Digital Media System - Platform

•  Application for live broadcasting and VOD to the desktop

•  Common uses include executive/internal communications, training, or external marketing to customers

Show and Share

•  Application for broadcasting video, audio or graphical content to digital signs

•  Common uses include marketing/ branding to customers in stores/ branches, training and communications

•  Targeted application for specific usage in retail, branch banking, government, education, transportation, hospitality.

Digital Signage

Dig

ital M

edia

Man

ager

Cisco C

ast

•  An interactive application enabling organizations to deliver on-demand video and broadcast live TV channels over an IP network to digital displays

•  Common uses include Education and Entertainment to customers in stores/ branches, training and communications

Cisco Digital Signage, Cisco Cast and Show and Share Components

SA Encoders

For Digital Signage

Digital Media Encoder 1000

Digital Media Encoder 2000

Show and Share (Video Portal)

Digital Media Players

For Cisco Cast (Enterprise TV)

Digital Media Manager For Desktop Video,

Digital Signage

& Cisco Cast (Enterprise TV)

For Desktop Video

For Digital Signage

& Cisco Cast (Enterprise TV)

Cisco Digital Signs

www.snt.ro

Digital Signage Features

 

 

§  Discovery, configuration, administration, grouping and monitoring of DMP players in the network

§  Detailed Digital Media Player playlist and content play logs

§  Proof-of-play content performance reporting

§  Touch screen compatibility §  WiFi support

§  Web-based design tool, the Cisco Digital Media Designer

Components of Cisco Digital Signs

Digital Media Player 4305G

Digital Media Player 4400G

Digital Media Manager

Cisco 32” LCD Cisco 40” LCD

Cisco 52” LCD

Digital Signage Module

Cisco Digital Media Players

■  Renders graphics, Web content, text tickers on digital displays and music playback

■  Interactivity through touch screen, remote control, or IP phone

■  Supports full-screen or “zoned” video in SD or HD resolutions

■  Customizable on-screen templates

■  Remote management of display properties

■  IP-network addressable

■  Local storage, automatic failover

■  Small and lightweight

■  Low power consumption and high reliability DMP4305G

DMP4400G

Cisco DMP 4400G Physical Connectors

■  Video outputs:

Digital: HDMI 1.1, supporting up to 1080p, progressive & interlace video, (6’ HDMI cable provided)

Analog: S-Video & Composite RCA Video, (6’ composite RCA video cable provided)

■  Audio outputs:

Digital: SPDIF

Analog: Stereo Jack Ø3.5mm, (6’ audio cable provided)

■  10/100/1000 BASE-T Ethernet port, (HW Ready for Wake on Lan)

■  RS-232 connection for control of compatible displays

■  2 USB 2.0 ports

■  802.11b/g WIFI HW Ready, with SMA connector.

■  Ø2.5mm Jack for external IR receiver

■  Reset button

■  12V DC @ 3A input jack.

Cisco DMP 4400G: Under the Hood

Cisco Digital Media Manager for Digital Signage

■  Web-based media management, publishing, and distribution

■  Granular access control for roles such as: designers, IT admins, marketing/sales

■  Sales and Marketing – create playlists, scheduling

■  Content creators/designers – manage assets, design screen layout and zones

■  IT admins – can configure, remotely manage, group and run reports on DMPs

■  Control physical properties of the display via connected DMP

Cisco LCD Professional Series Displays

■  An end-to-end Cisco solution

■  Centralized, remote management through the Cisco Digital Media Manager

■  Cisco support and service offerings

■  Available in 32", 40", 42", 47", 52", and 55" models

■  Full 1080p resolution

DMM, DMD & DMP Interaction

1.  Digital Media Designer saves “Presentation” as HTML page onto webserver in DMM

2.  DMM Publishes URL of a HTML “Presentation” created by Digital Media Designer with video

configured in a zone from the video server to DMP

3.  DMP requests HTML page from DMM webserver with video configured on the video server

4.  DMM webserver serves HTML page to DMP

5.  DMP sends requests to video server

6.  Video streams from video server to DMP

7.  DMP displays video within a zone within HTML page.

Digital Media Manager

Digital Media Player

Digital Media

Designer

Webserver within DMM Video server

1

2

3

4 5

6

7

Cisco Show and Share

www.snt.ro

Cisco Social Video: Overview

Digital Media Encoder 1100

Digital Media Encoder 2200

Show and Share

Enables digital media creation, management, access, and collaboration for relevant, direct communications over the Web to

users—anywhere, anytime

Digital Media Manager

Show and Share Module

Cisco Digital Media Encoders

DME 2200 ■  Studio-level, dual channel encoding appliance

■  Ideal for corporate offices or data centers

■  Live encoding/transcoding of media into standard formats (WMV, Flash, H.264, etc.)

■  Local or remote management

DME 1100 ■  Portable, lightweight, single channel encoder

■  Ideal for outdoor, classroom, and conference room use

■  Support for all standard video formats

■  Local or remote management

Cisco Show and Share Search, Comment, Transcribe, Subscribe, and Integrate

§  Easy search based on user tags and indexing

§  General and timeline commenting

§  Custom views based on user profiles

§  Transcript display and search

- Integrates with Cisco Media Experience Engine for automatic speech-to-text

- Searchable video transcripts

§  Subscribe to specific topics of interest via RSS

§  Open platform for simple integration with applications or mash-ups

Search Box Categories Featured videos

Tags Filters

Playing a video

Info

Chapters

Slides

Transcript

Timeline Comments

Files General Comments

Rating

Cisco Show and Share Create, Upload, Edit and Share

Easily Create and Record §  PC or Macintosh via USB and

embedded cameras

§  Flip, iPhone, or other cameras

Easily Edit Recorded Videos and

Uploaded Flash Files §  Crop and delete segments

§  Split and add transitions

§  Add and edit chapters, slides

One Click Publish to Share

Cisco Cast

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Cisco Cast: Overview

An interactive application enabling organizations to deliver on-demand video and broadcast live TV channels over an

IP network to digital displays

SA Encoders Digital Media Players

Cast leverages the same hardware platform as Digital Signs

Digital Media Manager

Cisco Cast Module

Cisco Cast Business IPTV System Benefits ■  Deliver Communication and Training

- On-demand video and broadcast TV channels over an IP network

- Cost effective training when desktops are not available

■  Enhance Customer Experience

- Reduce perceived wait time with entertainment/TV channels

- Provide on-demand product videos to customers

Features §  Interactive Touchscreen menus §  Program listing and EPG §  Customizable channel lineups §  On-demand content §  Digital Media Designer integration

Summary

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DMS

DMS Places-in-the-Network architecture

DMS Network Requirements

Optimized Digital Media Delivery with WAAS

■  Traditionally used to optimize business applications in remote locations

■  Complete solution leverages existing infrastructure investments for global digital media delivery

Cisco Digital Media Manager

WAAS WAAS

REMOTE LOCATION CAMPUS

Cisco Digital Signs & Cisco Cast

Cisco Show and Share

TelePresence CTS 500

WAN

Cisco WAAS + Digital Media Suite = Expanded Reach of Digital Media Deployments

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